Prepared Especially for:

Tom & Mary White

123 Main Street,

Any town, ST 12345

Real Estate Services ProposalAgent NameDBAAddressAddressPhoneEmail AddressDate

(Insert DBA logo here)Logo can be found in the Brand Center on

21Online.com

The Purpose of this Presentation• Understand your goals, objectives and

expectations…it’s all about you!

• Understand your home and its valuable features and benefits.

• Discuss the benefits of the CENTURY 21 brand.

• Discuss our local market presence and my professional representation services.

• Assure your confidence in our service.

• Discuss current market conditions and market data to establish the market value of your home.

• Discuss your pricing thoughts and pricing strategies.

• Select the listing price for your home.

• Explain my plan of action

• Start getting your home SOLD!!

Your goals, dreams, expectations and objectives are at the center of the CENTURY 21® System’s selling process. In order to set the foundation for a successful transaction for your home, let’s discuss the following topics:

• Why you are selling your home?• Tell me about the time frame for your move?• What is determining that specific deadline?• Are there any challenges that you anticipate that we might have in selling your home?• Are there specific services that you want from me?• What would it take for you to be confident my services would meet your requirements?

CENTURY 21 (Insert DBA) has successfully represented buyers and sellers in your neighborhood. Our knowledge, expertise, and total commitment to your goals drive a selling process that runs smoothly and achieves success.

Working Together to Achieve Your Goals

History:

Experience:

Community Involvement:

Awards:

CENTURY 21 (Insert DBA)AddressAddressPhoneWeb Address

My Office

My Accomplishments

RESUME DETAILS:

Experience:

Affiliations:

Education:

Community:

Personal:

Awards:

My Commitment to YouAssure Confidence

Let me go to work for you now!

Agent NameDBAAddressPhoneEmail Address

In order to take advantage of the comprehensive marketing that the CENTURY 21® Brand offers, it is important that we get to know your home as well as you do. Let’s use the following points of discussion to explore the features of your home that might be most attractive to a potential buyer:

• What caused you to buy this home?• Which features of the home have you enjoyed?• Features that a typical buyer might miss when walking through? • Other features or benefits to highlight?

Highlighting the unique features and benefits of your home is essential in ensuring that it receives the value it deserves.

The Unique Value of Your Home

CENTURY 21®: The Gold Standard

There are many realty signs on front lawns these days, but only one can offer representation in over 70 countries.

•Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales organization•Founded in 1971•Part of the Realogy Franchise Group•Operate in approximately 7,000 offices around the world•Considered “the most recognized name in real estate”and identified as the “most respected in the industry”, ours is the brand that comes to mind most when consumers think of real estate services

We strive every day to better understand your needs to help you complete a successful transaction for your home. We embrace your goals as our own.

CENTURY 21® has the longevity to navigate you through this marketplace

CENTURY 21® at a Glance

Study Source: 2012 Ad Tracking Study. The survey results are based on 1,204 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness, Consideration and Likelihood to Recommend questions based on a sample of 1,204 respondents at a 90% confidence level, with a margin of error of +/-2.4%. Recognition and Respected questions based on those who had awareness of the brand. Results are significant at a 90% Confidence level, with a margin of error of +/- 2.4%.

The study was conducted in two waves by Millward Brown, a leading global market research organization during the following time periods: Wave 1 between February 5th – February 19th 2012; Wave 2 between August 12th- August 26th 2012

An Industry LeaderFor the past decade, CENTURY 21®

has reigned as the nation’s most recognized brand in real estate!

Study Source: 2012 Ad Tracking Study. The survey results are based on 1,204 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness, Consideration and Likelihood to Recommend questions based on a sample of 1,204 respondents at a 90% confidence level, with a margin of error of +/-2.4%. Recognition and Respected questions based on those who had awareness of the brand. Results are significant at a 90% Confidence level, with a margin of error of +/- 2.4%.

The study was conducted in two waves by Millward Brown, a leading global market research organization during the following time periods: Wave 1 between February 5th – February 19th 2012; Wave 2 between August 12th- August 26th 2012

Finding Buyers For Your Home

Attracting Buyers

Did you know...

•88% of home buyers use the internet tosearch for a new home*

•38 million home buyers search theinternet each month for real estateinformation*

•Only 2% of home buyers found thehome they purchased in a newspaperin 2011*

The internet is the place to be and CENTURY 21® is there!*2011 National Association of Realtors Profile of Home Buyers and

SellersWe get your property noticed!

A World Class Web sitecentury21.com

More than 2 million visitors come to our site every month. Your home will get a tremendous amount of exposure and will include detailed information about the property and the surrounding community.

Our state-of-the-art Web site helps make buying and selling real estate easier with many features for buyers and sellers, including:

•An award-winning online marketing program that helps drive over 2 million visitors to our site each

month

• A new expanded search that features one-click access to millions of listings

•Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or iPod touch, with

multiple photos, property details, and open house information

A Powerful Web PresenceIt’s an axiom as old as the industry itself - location is everything! That’s why we feature all

of our listings on many of the Internet’s most visited real estate Web sites, including:

CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

*This list is subject to change

The real benefit of CENTURY 21® marketing your property on over 500 real estate Web sites are the buyer leads. It’s nearly impossible for serious buyers shopping for real estate online not to find a CENTURY 21 listing. Our network of Web sites generate millions of buyer leads for our sellers.

AL Alabama Web PageAL Classified Ad NetworkAL Montgomery Homes for SaleAL North Jefferson NewsAL St. Clair News AegisAL The Cullman TimesAL The Leeds NewsAL The News CourierAK Anchorage Homes for SaleAZ AZ ZapHomesAZ Phoenix Homes for SaleAZ The PhoenixAZ West USA RealtyAZ Yuma.comAZ ZtucsonCA The Bakersfield CalifornianCA ASUNCA Bakersfield HomesCA Coast SiderCA Fresno Homes for SaleCA LA WeeklyCA Los Angeles Homes for SaleCA OC WeeklyCA Monterey Homes for SaleCA Phoenix REICCA Oakland Home for SaleCA Ramona SentinelCA San Mateo Homes for SaleCA SDNNCA Fremont Homes for SaleCA SF ExaminerCA Pleasanton Homes for SaleCA SilvarCA Hayward Homes for SaleCA The Sun ChronicalCA Palm Springs Homes for SaleCA Sacremento Homes for SaleCA Salinas Homes for Sale

GA Macon Homes for SaleGA The Moultrie ObserverGA Thomasville Times-EnterpriseGA The Tifton GazetteGA Valdosta Daily TimesGA Cordele DispatchGUAM Hagatna Homes for SaleHI Honolulu Homes for SaleID KTVBID 2 NewsID ZidahoID Boise Homes for SaleIL Belleville Homes for SaleIL Chicago Homes for SaleIL Commercial NewsIL Effingham Daily NewsIL Mt. Vernon Register NewsIL Shelbyville Daily UnionIL Times-Leader IN Goshen NewsIN Hendricks County FlyerIN The Herald BulletinIN Indianapolis Homes for SaleIN Lafayette Homes for SaleIN Muncie Homes for SaleIN Richmond Homes for SaleIN XL MarketingIN Batesville Herald-TribuneIN The Zionsville Times SentinelIN Greensburg Daily NewsIN The Evening NewsIN Kokomo TribuneIN The Lebanon ReporterIN The Pharos-TribuneIN The TribuneIN The Tribune StarIN Washington Times HeraldIN Rushville RepublicanIN Wish

CA Merced Homes for SaleCA San Jose Homes for SaleCA San Luis Obispo Homes for SaleCA Visalia Homes for SaleCA Modesto Homes for SaleCA Walnut Creek Homes for SaleCO Fort Collins Homes for SaleCO Grandjunction.comCO WestwordCT All About DarienCT American TownsCT Hartford Homes for SaleCT Metro Hartford HomesCT WTNHDE DE ZapHomesDE Wilmington Homes for SaleFL Bradenton Homes for SaleFL St. Petersburg TimesFL Fort Lauderdale Homes for SaleFL Miami New TimesFL Fort Myers Homes for SaleFL Fox 10 TVFL Melbourne Homes for SaleFL MicoHomesFL Orlando Homes for SaleFL New Times bpbFL Pensacola Homes for SaleFL FL ZapHomesFL Miami Homes for SaleFL Florida Web PageFL The Jasper NewsFL Suwannee DemocratFL Tallahassee Homes for SaleFL The Mayo Free PressGA Americus Times RecorderGA The Daily CitizenGA Columbus Homes for SaleGA The Union-RecorderIN Wish

A Powerful Web Presence*

IN WTHIIN WANEIN WLFIIA Ad Express & Daily IowegianIA Des Moines Homes for SaleIA Iowa City Homes for SaleIA Knoxville Journal ExpressIA Pella ChronicleIA Clinton HeraldIA The Oskaloosa HeraldIA Ottumwa Daily CourierKS Farm TalkKS Wichita Homes for SaleKY Big Daily NewsKY Homebuyer KYKY Grayson Journal EnquirerKY The Sentinel EchoKY Wayne County OutlookKY Morehead NewsKY Olive Hill TimesKY McCreary County RecordKY The IndependentKY Times TribuneKY Glasgow Daily TimesKY Richmond RegisterKY Commonwealth JournalKY Lexington Homes for SaleKY Louisville Homes for SaleLA Alexandria Homes for SaleLA Lafayette Homes for SaleLA Louisiana Press JournalLA Opelausas Homes for SaleLA Monroe Homes for SaleLA New Orleans HomeLA Shreveport Homes for SaleME Bangor Daily NewsME Maine Home SellerMD Baltimore Homes for SaleMD Carroll County TimesMD Cumberland Times NewsMD MD ZapHomesMD Salisbury Homes for SaleMA Andover TownsmanMA Gloucester Daily Times

MA The Haverhill GazetteMA The Salem NewsMA The Daily News of NewburyportMA The Eagle-TribuneMA WWLPMI Battle Creek Homes for SaleMI Detroit Homes for SaleMI Lansing Homes for SaleMI Livingston Homes for SaleMI Grand Traverse HeraldMI Livonia Homes for SaleMI Monroe NewsMI The Record-EagleMI Port Huron Homes for SaleMI Wood TVMN ABC NewspapersMN ER Star NewsMN Home MagazineMN Mankato Free PressMN The LandMN Southwest Homes NowMN St. Cloud Homes for SaleMN This Week LiveMS Biloxi Homes for SaleMS Hattiesburg Homes for SaleMS Jackson Homes for SaleMS Laurel Leader-CallMS The Meridian StarMS Picayune ItemMS The Poplarville DemocratMS The Star HeraldMO Kansas City Homes for SaleMO Springfield Homes for SaleMO Columbia TribuneMO Ozarks Home HunterMO Real Estatest JoeMO Lincoln County JournalMO RFTMO Real Estate Weekly KCMO New Haven LeaderMO Hermann Advertiser CourierMO Bowling Green TimesMO Elsberry DemocratMO Vandalia Leader

MO Fireside GuardMO The Joplin GlobeMT Great Falls Homes for SaleMT Southwest Montana Real EstateNE Plattsmouth JournalNV Las Vegas SunNV Reno Homes for SaleNH Derry News/WeekenderNJ Bridewater Homes for SaleNJ Cherry Hill Homes for SaleNJ Morristown Homes for SaleNJ Neptune Homes for SaleNJ East Brunswick Homes for SaleNJ Press of Atlantic CityNJ Jersey Devil HomesNJ North JerseyNJ Inside TodayNJ Vineland Homes for SaleNM Las Cruces Homes for SaleNM KRGENY Binghamton Homes for SaleNY Elmira Homes for SaleNY Ithaca Homes for SaleNY Long Island Homes for SaleNY Poughkeepsie Homes for SaleNY Rochester Homes for SaleNY Residential NYCNY Village VoiceNY The Daily StarNY The Press-RepulicanNY Cooperstown CrierNY Lockport Union-Sun & JournalNY The Journal-RegisterNY Niagra GazetteNY Tonawanda NewsNY WIVBNY White Plains Homes for SaleNC Asheville Homes for SaleNC Charlotte Homes for SaleNC Raleigh Homes for SaleNC Salisbury PostNC WavyNC Stanly News and PressNC The Randolph Guide

*This list is subject to change

NC The Daily SouthernerOH Cincinatti Homes for SaleOH Fremont Homes for SaleOH Mansfield Homes for SaleOH Marion Homes for SaleOH Port Clinton Homes for SaleOH Dayton.comOH Fox ToledoOH The Star BeaconOH Bucyrus Homes for SaleOH Chillicothe Homes for SaleOH Coshocton Homes for SaleOH Lancaster Homes for SaleOH Newark Homes for SaleOH Zanesville Homes for SaleOH WDTNOK OklahomaCity.comOK Urban TulsaOK Pauls Valley Daily DemocratOK Woodward NewsOK Ft. Gibson TimesOK Hartshorne SunOK The Midwest City SunOK The AmericanOK Tuttle TimesOK Stilwell Democrat JournalOK Waurika News DemocratOK Westville ReporterOK The Ada Evening NewsOK Chickasha Express StarOK Claremore Daily ProgressOK The Duncan BannerOK Edmond SunOK Enid News & EagleOK The McAlester News CapitalOK The Muskogee PhoenixOK The Norman TranscriptOK Pryor Daily TimesOK The Stillwater NewspressOK Tahlequah Daily PressOR Salem Homes for SaleOR Portland.comOR My Central OregonOR KATU

OR KGWOR Best Buy Real EstateOR KVALPA Allentown Homes for SalePA State College Homes for SalePA Erie HomesPA The Daily ItemPA The Danville NewsPA Allied NewsPA The Tribune-DemocratPA The Meadville TribunePA New Castle NewsPA The HeraldSC Aiken StandardSC Beaufort Homes for SaleSC Columbia Homes for SaleSC Greenville Homes for SaleSC Hilton Head Homes for SaleSC Myrtle Rock Homes for SaleSC CCPSC ShemcreekSC Rock Hill Homes for SaleSD Sioux Falls Homes for SaleTN Clarksville Homes for SaleTN Citizen TribuneTN Chatanooga.comTN Crossville ChronicleTN Jackson Homes for SaleTN Elk Valley TimesTN Grundy County HeraldTN Herald ChronicleTN Murfreesboro Homes for SaleTN Nashville Homes for SaleTN Tullahoma NewsTN Manchester TimesTN Nashville SceneTX El Paso Homes for SaleTX Forth Worth Homes for SaleTX Killeen Daily HeraldTX Pegasus NewsTX Star Community NewspapersTX KVUETX KXANTX Hood Count News

TX KDH Real EstateTX Get Homes HoustonTX Rockwall County Herald BannerTX Royse City Herald BannerTX Commerce JournalTX Cedar Creek PilotTX Athens Daily ReviewTX Cleburne Times ReviewTX Corsicana Daily SunTX Gainesville Daily RegisterTX Greenville Herald BannerTX The Huntsville ItemTX Jacksonville Daily ProgressTX Mineral Wells IndexTX The Orange LeaderTX Palestine Herald-PressTX The Port Arthur NewsTX San Marcos Daily RecordTX Weatherford DemocratUT St. George Homes for SaleVT Burlington Homes for SaleVA The Central VirginianVA North Umberland EchoVA Northern Neck NewsVA NV DailyVA Caroline ProgressVA Gooch Land CourierVA WavyVA Herald ProgressVA Hampton Roads Homes for SaleVA Staunton Homes for SaleWA Bellingham Homes for SaleWA Tacoma Homes for SaleWA Olympia Homes for SaleWA Pasco-Kennewick Homes for SaleWA KOMO NewsWA Spokesman HomesWA GoSkagitWA Seattle WeeklyWA King5WA KREMWA Spokane.comWA DC Washington PostWV Huntington Homes for Sale

WV Herald Dispatch HomesWV Montgomery HeraldWV The Fayette TribuneWV Princeton TimesWV The Register HeraldWV Bluefield Daily TelegraphWV Times West VirginianWI Fox 11 OnlineWI Appleton Homes for SaleWI Green Bay Homes for SaleWI Manitowoc Homes for SaleWI Marshfield Homes for SaleWI Oshkosh Homes for SaleWI Sheboygan Homes for SaleWI Stevens Point Homes for SaleWI Wausau Homes for SaleWI Wisconsin Homes for SaleNAT’L CNN MoneyNAT’L CVHPNAT’L FizberNAT’L Fox BusinessNAT’L Gazetter Mail HomesNAT’L GethomeshNAT’L IntagentNAT’L KiplingerNAT’L Local.comNAT’L Lycos ClassifieldsNAT’L MainevilleNAT’L Media GeneralNAT’L Military.comNAT’L My Area NetworkNAT’L My Bank LoansNAT’L ParadeNAT’L School MattersNAT’L ShowMeLocalNAT’L US News and World ReportNAT’L WalmartNAT’L WPRINAT’L Zilpy

*This list is subject to change

LEADROUTER

The CENTURY 21® LeadRouter System is a software application empowering CENTURY 21 agents to receive buyer leads for your property from wherever they are, instantaneously. LeadRouter sends alerts when a potential buyer inquires about your property, enabling me to respond immediately. This means that buyers interested in your property will be able to reach me quickly and according to the 2011 National Association of Realtor’s® Profile of Homebuyers and Sellers, 65% of buyers used the first agent that contacted them.

Keeping You Informed

The Golden Ruler Tool

Our exclusive "Golden Ruler" tool is a listing measurement device that provides reports on the number of consumer views

and leads on your online property listing.

3

5

2

10

Social MediaThe CENTURY 21® System continues to be on the cutting edge of real estate marketing. We successfully utilize

social media channels like YouTube, Facebook, Twitter and many other applications to market your property listing in an effort to find the right buyer for your home. Considering that hundreds of millions of people use

these sites on a daily basis, it is important for your home to be included.

Facebook YouTube

flickr twitter

Market Overview

The Current State of the Marketplace(Insert Name of Market Where Town Is Located/OFFICE DBA here and

include a map of the area below)

Total number of Homes Sold (Insert dates here):

Price Ranges:

Average Sales Price in this Market:

Peak Sales Price in this Market:

Factors that Influence the Value of your home

FACTORS THAT HAVE NO IMPACT ON THE CURRENT VALUE OF YOUR HOME:

• What you paid for it

• Certain investments made in the property

• What you want to net from the sale

• What those outside the industry believe the property is worth

Insert Photo of Home

Comparative Market Analysis

Insert Comparative Market Analysis here Remove this page if not including

Intelligent PricingBy pricing your property at market value, you expose it to a much greater percentage of prospective buyers.

This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.

Pricing Your Home To Sell

Activity vs. TimingA property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market.

Improper pricing at the time of initial listing misses out on this peak interest period and may result in your property languishing on the market.

The Effect of OverpricingImproper pricing may lead to a below market value sale price, or even worse, no sale at all.

Your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established

Next Steps

Next Steps Towards Selling Your Home

(INSERT YOUR CUSTOM PLAN OF ACTION OR NEXT STEPS HERE;

Example:)

•Commit to our partnership to get you moved

•Developing your custom marketing plan

•Place the Internationally recognized CENTURY 21 yard sign on your property

•Create a broker and public open house strategy schedule

Our Commitment to You

This CENTURY 21® Seller Service Pledge Certificate applies only to an exclusive right to sell agreement of not less than _____ days. If any terms or conditions contained herein are prohibited by local law, they shall be considered severed from this pledge and of no force or effect. In the event of any alleged breach under the terms of this 21 Point Seller Service Pledge Certificate, the seller (as a sole and exclusive remedy) may terminate the exclusive right to sell agreement, provided that our CENTURY 21 office is given ten days (10) written notice of the reason for termination and an opportunity to cure the default during the notice period.

Thank You for taking time to review the steps we plan to take to sell your home.

Do you have any questions about what we have discussed?

Are you ready to list your home for sale with CENTURY21 (Insert DBA here) and me?