preparing a radio spot or poster - who · characteristics of a good radio spot addresses a...
TRANSCRIPT
Preparing a Radio SpotOr Poster
The Different StagesCollection of informationPlanning:- What are main issues/problems to focus on?- Who is your target audience?- What should the target audience do to resolve the problem and why?Production of the radio spot- Editing and recording
The Different Stages
• Pre-testing (The trial)
•Action (Dissemination/broadcasting)
•Assessing Impact of message
Characteristics of a Good Radio Spot
Addresses a particular problem encountered by the public
Example: For children with diarrhoea, give the infant a solution of salt, sugar and water. The solution of salt+sugar+ water will replace the fluids a child loses during the diarrhoea and strength.
The spot doesn’t have to contain only one message but should address one issue only. Max of 5 key messages.
The message should be repeated several times within the radio spot
The spot should be brief and to the point.
Drafting the Script
Address the issue directly and simply instead of waffling: - e.g. In fact, I noticed that my child may be
experiencing diarrhoea. Rather make the scenario/message short and direct:
- Example:My child has diarrhoea.Avoid unnecessary detailsHave a small number of actors/speakers
When scripting, use positive or active words and verbs instead of negatives (I.e. DO this not DON’T do this)- e.g. Please send us your reports!- Not: Doctors do not report enough.
Use simple and easily understood languageScrip in short, simple phrases.Do not use fragmented or long sentencesReassure, encourage or comfort the audienceRepeat your key messagesMake appropriate use of music and sound effects.
Form/Structure of the Radio Spot
Use different techniques available: - proverbs, announcements, reciting,
dialogue, riddles, testimonies, song, statements
Format could be monologue/duologue
Elements of an Effective SpotTell the audience exactly what to do to solve the problemGive audience encouragement and confidence to sort problem.Use words and expressions audience is familiar withReward audience for having listened to the message/advice (e.g. how will they benefit)Use personalities and voices people have confidence inRepeat key message/s several times!
What patient actions/behaviour contribute towards ADRs and other drug-related problems?
Key Messages: Radio Spot / Poster
Problem: Untreated Malaria is a serious disease and can kill Medicines, if not used properly can cause problems with your healthSolution: Encourage patients to:
Go to the clinic if they are felling ill Know what medicines they are takingTake medicines as directed and complete the courseReport any problems they may experience to the clinic.
Benefit: If you treat the malaria properly– it will save you or your child’s lifeIf you use medicines properly, your medicines will be safer
SCRIPTTitle of the Radio Spot :
Target :
SourceText Duration
MusicVoice 1Voice 2Voice1Music
…….Killing me softly….…………………………..………………………………..……………………………..……….. I will survive……..
3’’8’’8’’8’’3’’
Total 30’’
Designing Effective Printed Educational Materials
Principles of Persuasive Printed Materials
1. Understand the reasons for prescribing or patient choice
2. Be oriented toward decisions and actions3. Emphasize a few key messages4. Capture attention with headlines5. Use visually appealing illustrations6. Use brief and simple text7. Repeat important messages8. Have respected sponsors9. Involve users
Poster: Key Messages
Problem: ADRs harm patientsSolution: Health professionals have a role to play in preventing, detecting, managing and reporting ADRsWhat to report:How to report:Benefit: Reporting ADRs prevents it from occurring in others
Designing Effective Printed Educational Materials: Objectives
Identify the principles of effective and persuasive educational materialsEvaluate the feasibility and potential impact of existing educational materialsDesign simple but effective educational materials targeting specific drug use problems
1. Understand the Reasons for Prescribing
Understand motivations for incorrect prescribing or consumer use BEFORE designing educational materials
Use qualitative techniques to discover these motivations
2. Be Oriented toward Decisions and Actions
Interventions are designed to change behavior, not to increase knowledge
Orientation to decision and action is critical
Emphasis on what prescribers or patients SHOULD DO or SHOULD NOT DO for particular health problems
4. Capture Attention with Headlines
Capture the interest of the reader
Make the reader want to read the rest of the text
Use a large, attractive font
5. Use Visually Appealing Illustrations
Awaken interest
Tell a story
Show behavior to be promoted or stopped
6. Use Brief and Simple Text
Text should be easy to understand
Pilot test!
Must be culturally acceptable
Avoid scientific terms
7. Repetition
Foundation of advertising and communication
Increases memory and learning !
Include key message in headline, content, and conclusion
8. CredibilityRespected sponsors increase credibility
Readers understand where the material comes from
Logos also increase credibility
Refer to valid scientific evidence
9. Relevance and Involvement
Produce materials relevant to the userInvolve local expertsInvestigate what prescibers want information aboutCollaboration leads to wide-scale dissemination
Tips for Effective Printed Educational Materials (1)Always pre-test materials
Simplify illustrations
Use clues (clothing, activities) that the audience can relate to
Draw people as they are
Keep to scale and context
Tips for Effective Printed Educational
Materials (2)Check your colorsBe careful with symbolsGive a positive message if possibleMake sure people can see the pointLimit the number of concepts