preparing for a successful home sale
TRANSCRIPT
Preparing For A Successful Home Sale
Raising the bar of your real estate experience
Welcome,
We realize that you have a choice when hiring an agent to help you sell your home and truly appreciate the opportunity to present our proven approach and results we have achieved for our clients. As your agent, there are several services you can expect us to provide, including:
• Accurately pricing your home.
• Enhancing the perceived - and real - value of your home, enabling you to command a higher asking price.
• Providing unmatched marketing including professional staging, photography, video and custom property websites.
• Securing a qualified buyer within your specific timeframe.
• Helping you avoid the two main reasons sales fall apart - low lender’s appraisals and problems with the home inspection.
Regardless of the price of your home, when you hire us as your Realtor, both you - and your home - will be prepared for a successful sale.
Warm Regards,
Barbara
Barbara AdamsonAdamson & Associates TeamKeller Williams Realty Atlanta Partners
About BarbaraI am one of the few lifetime Georgia residents around, and have spent more than 35 years of that lifetime in Henry county, with the remaining years being split between Clayton, Gwinnett, and Cobb counties. I know the Metro Atlanta area very well, and am proud to be able to share that knowledge with our clients.
I have 4 AMAZING children who inspire me every day. My husband is also a licensed Realtor who works mostly behind the scenes at Adamson & Associates to help us stay on the cutting edge of technology and accountable to the level of experience we intend to provide. The support of my family has absolutely helped us grow to become one of the top real estate teams in Henry county and the South Metro Atlanta area.
As the owner of the Adamson & Associates team with Keller Williams Realty Atlanta Partners, I strive to align our team with only the most talented real estate professionals, and to provide an amazing customer experience to the clients we serve - past, present, and future!
I thoroughly enjoy my work and the individuals I have the privilege of working alongside daily, and am thrilled every time we help a family find a home of their own, an investor add an asset to their portfolio, and a home owner sell their current home in order to move on to the next step of their life. We love helping people accomplish such life changing goals! We would love to help you do it too. Give us a call and let us show you how we can "Raise the Bar of your Real Estate Experience"!
Adamson & Associates Track Record of Success
Days (market average)
Days (Adamson & Associates average)
Our Clients’ homes sell 62% faster than the competition.
97
37
Source: Georgia MLS
Realtor
Writing Ads
Postcards
Review Settlement Statements
Complete Paperwork
Schedule Showings
Answer Buyer Questions
Coordinate Closing
List Homes
Present Contracts
Research Information
Ad CallsMake Brochures
Show Homes
Lock Boxes
Photograph Homes
Cold Calls
Open Houses
Answer Phone
Attend Closings
Inspections
Appraisers
Answer Realtor
Questions
Properties in MLS
Write Newsletters
When working with most Realtors, one person is the center of all the action, and often they are the single point of failure…
Client
Answer Buyer
Questions
Coordinate Closing
Present Contracts
Research Information
Ad Calls
Make Brochures
Show Homes
Lock Boxes
Photograph Homes
Cold Calls
Attend Closings
Appraisers
Properties in MLS
Write Newsletters
When Working with the Adamson And Associates team, you get a team of experts who specialize in each area.
Writing Ads
Review Settlement Statements
Inspections
Answer Realtor
Questions
List Homes
Postcards
Closing Coordinator
Courier
Client Care Manager
Professional Photographer
Marketing Coordinator
Listing Specialist
Buyer Specialist
Answer Phone Calls
Schedule Showings
Yard Signs
Complete Paperwork
Write Offers
Open Houses
Adamson And Associates track record of success
69 Homes sold in 2015
By Comparison, the typical agent sold an average to 9 homes in 2015.
Adamson And Associates
Source: National Association of Realtors
According to the National Association of Realtors, the average agent sells about 9 homes per year. In 2015 Adamson And Associates sold 8 times the national average.
See what out customers think.
How Homes Sell
The Marketing we do to promote your home has only one purpose - to increase awareness among potential buyers leading to in-person showings.
Once buyers reach your front door, the job of marketing is over.
Your home must now compete with other homes in two areas.
Features and Price.
If your home has more features that appeal to buyers - or your home is priced lower than comparable homes - your home will stand out as the better value.
Conversely, if your home lacks the features that potential buyers desire, your only option is to compete on price.
To be effective, your home should stand out as one of the top two or three best values in your immediate market place.
Understanding how buyers evaluate homes
PricePricing your home for a successful sale
Pricing your home accurately is the most effective way to ensure a successful sale. Allow me to repeat that - pricing your home accurately is the most effective way to ensure a successful sale.
No amount of marketing can sell an overpriced home.
Many sellers are tempted to list their home with the agent who quotes the highest price.
Please keep in mind, the agent doesn’t set the price, the seller doesn’t set the price - the market will set the price, or value, for your home.
Factors that influence market value
Supply & demandEconomic conditionsAsking & selling prices of competing homesYour home’s conditionBuyer’s perception of your home
Factors with little or no influence on market value
The price the seller paid for the houseThe sellers’s expected net proceedsThe amount spent on improvements
MarketingMarketing Your Home For a Successful Sale
Your home is now priced accurately and looks great. Let’s show it off!
The marketing of your home will reflect an established history of how buyers search for, and purchase, homes.
• 95% of buyers use the Internet during their home search.
• 85% of all home sales in Atlanta are co-brokered. is means there is a listing agent who represents you, the seller, and another agent who represents the buyer of your home. As a result, marketing to Realtors® is our most productive activity.
• The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography.
Professional Photography Marketing
We will also pay to have your home photographed by an experienced and professional real estate photographer.
With 95% of buyers using the Internet to search for homes, professional photography is essential to any comprehensive marketing plan.
More people will view your home online than will ever visit it personally. Getting, and holding, their attention online with professional photography is one way to increase the probability of an in-person showing.
“Buyers perceive homes with professional photography to be worth, on average, 12% more than the actual price.”
The Wall Street Journal
MarketingInternet Marketing
I will place your home on 500 of the world’s leading real estate web sites for unmatched exposure.
Here are just a few of the sites where your home will be found. . .
Marketing
Your home will be feature prominently on AdamsonAndAssociates.com, one of the most popular real estate sites in the region.
MarketingSocial Media Marketing
Today’s buyers are more connected than ever before, but they want to be connected with on their own terms and in their own way. Social media marketing is a large part of our marketing strategy to drive potential buyers to your front door.
Paid Facebook ads have proven to be very successful reaching hard-to-find buyers.
Marketing
Your home will not only be marketed through universal channels such as the Internet, print mail-outs, the Multiple Listing Service and signage. I will also market internally to our highly collaborative Keller Williams sales force of more than 112,000 agents - each with their own connections that forms a rich source of prospects, buyers and referrals.
This “market within a market” results in the most efficient transaction environment in Atlanta real estate. There are thousands of agents in the area that we can directly market your home to.
Furthermore, Keller Williams Realty is the largest and fastest growing real estate agency in the country.
Service
In addition to the services we’ve covered, you can expect me to provide the following:
• Attentive one-on-one service. The responsibility of managing the sale of your home is entrusted to a dedicated team of specialists who are the best at what they do.
• Regular communications regarding every aspect of our efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing homes, sales and how we should re-position your property to remain competitive.
• Assistance negotiating offers and preparing contracts.
• Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale.
What else can you expect from us.
Thank you
Thank you for the privilege and opportunity to work with you. As always, feel free to call me if you have any questions. I look forward to meeting with you and helping you achieve a successful sale.
Barbara Adamson - Realtor, CDPE
Adamson & Associates Keller Williams Realty Atlanta Partners Email: [email protected] Office: 770.692.6706 Cell: 404.213.8572 Fax: 1.800.404.2616
4 Million Homes in the Palm of Your hand at http://app.kw.com/KW1KXY6DT Enter code: KW1KXY6DT www.AdamsonAndAssociates.com