presence switzerland - web and social media activities
TRANSCRIPT
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Switzerland’s public
diplomacy:
Social Media
Yan Luong
Head of Web & Social Media
Strategy and Communication Division
Bern, 12 November 2014
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What do we do?
We run information platforms about
Switzerland
We run international digital campaigns
leveraging major international events
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The thinking
We are a media
We have an audience
Our audience are makers
Our audience has an audience
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Information platforms: simplify!
From text to infographics
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Information platforms: simplify!
From text to infographics
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Information platforms: curate!
Regularity and third party credibility
• We monitor and curate
news about
Switzerland
• We filter qualitative
news
• We build on third party
credibility
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Evenemential Activities:
Content Strategy
Owned Content:• Video
• Pictures
• Text
• Infographics
Aggregated Content• Consider people and organizations as media
• Provide an aggregated view to the public
• Allow for interaction
• Provide free widgets
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Evenemential Activities:
User Generated Content
Working with influencers
#HoppSwiss
Contest mode
#LoveSwitzerland
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Evenemential Activities:
Livetweeting high level panels
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Evenemential Activities:
Working with influencers
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Evenemential Activities:
Providing real time stats and infographics
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Evenemential Activities:
Going Selfie
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THANK YOU