presentación de powerpoint · like everyone else guest expectations . multi-screen experience 156m...
TRANSCRIPT
![Page 1: Presentación de PowerPoint · like everyone else Guest Expectations . Multi-Screen Experience 156M People Engage with Travel Content Across Platforms. Personas and Audiences “The](https://reader035.vdocument.in/reader035/viewer/2022071002/5fbfb5aaf4e88618df21504e/html5/thumbnails/1.jpg)
Empowering the
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Canada’s 2nd Largest & Most Preferred Airline
85+ Destinations, 100+ Aircraft
9th Largest Carrier in North America
Manoj Jasra Digital Director, WestJet
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Stress Free Travel
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Overview Contextual Experiences
Deep-linking
Intelligent Integrations
Leveraging Data
Clear Communication
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Communication Considerations
Growth of social messaging
continues to sky rocket
New channels for support and
marketing have emerged
Preferences vary across
countries and demographics
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Research & Booking
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I should be able to research
& book however I want to
I expect the experience to
be intuitive and quick
I expect you to remember
me
I don’t want to be treated
like everyone else
Guest Expectations
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Multi-Screen Experience
156M People Engage
with Travel Content
Across Platforms
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Personas and Audiences
“The Business
Traveler”
“The Thrifty
Traveler”
“The Family
Traveler” “The Experience
Traveler”
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Pre Trip
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Pre Trip Day of trip = day of frenzy
Time to leave, time / map to
airport
Transportation / Parking
Checklist (personal items,
travel documents, etc…)
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At the Airport
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At Airport Way Finding / iBeacons
Key Information: Boarding
Passes, Flight Status,
Gates
Security lines
Time until next event
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In Flight
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In Flight Airlines are innovating
Enhanced Experiences
Bring your own device
Content / Streaming Media
WiFi
Payment Onboard
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Thank You