1. FITA worldwidefita.com august 2013, barcelona From Innovation To Action FITA FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013

2. FITA, ABOUT US Project presentation FITA INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013 For a long time there has been the need to mark sites, especially properties, to clearly indicate the boundary lines. The best way to mark them were landmarks, usually large or unique rocks, driven into the ground to avoid manipulation. Other systems used were piling up rocks into a heap, stone crosses... Some municipalities or big properties carved the stones, or inscribed them on one or two sides. We can nd these small marks all over Spain. They became transcendental to mark and thus establish the limits of each municipality. They were also used in documents as reference points. Without FITAS we can get lost. Mental limits are the most difcult to establish and the least important ones are the physical limits. The mental limits can be borders. Do we want borders? Or do we want FITAS that can guide us? FITA is born with this intention: to be a guide for action. A FITA IS A LANDMARK... AN OBJECTIVE, A CHALLENGE, A DREAM. 1

3. FITA WORLD Project presentation FITA INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013 FITA has only one objective: installing FITAS of many different typologies (cultural, informative, business, social, sportive, recreational, governmental...) in every city around the world, thus creating a membra- ne of information in each city encompassing all social collectives. In a society led by technology like ours, people need to interact and, above all, return to the origins, to per- sonal interaction, to people. FITAS will be the neuralgic points that allow people to feel at home wherever they are and wherever they come from by locating the FITAS related to their inter- ests. They can spend their time enriching their lives with what interests them most and connecting with people who share the same interests. You set your own fita... FITA IN EVERY CITY AROUND THE WORLD 2

4. MISSION / VISION OF FITA Project presentation FITA INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013 *FITA WIT: fractal point of wit, talent, intelligence and wisdom. **FITA BOOK: international foundation of knowledge transfer and transformative action. A METAMODEL TO THINK NEW MODELS: 1.The creation and promotion of initiatives that respond to the idea of an economic model based on people and thought for people and founded on knowledge, intelligence and talent 2. The introduction of individual and social responsibility as a production factor and to provide carefully analyzed solutions to market needs and incorporate a high unique and universal added value. 3 The radical transformation of social cohesion based on the assisting Welfare-State into a complementing Society of Well-Being, genera- ting economic and social progress that essentially develops the BEING through a solidary society. VISION: "UNIVERSALIZING (FITA) CULTURE AND KNOWLEDGE CREATING PROJECTS OF HIGH IMPACT ON THE COMMON GOOD WITH INNOVA- TIVE ECOSYSTEMS DEVELOPPPED BY USING THE BASKET OF CON- TENTS OR CONCEPT MARKET (FITA BOOK**) AND SUPPORTING CREATIVE PEOPLE TO BUILD LINKS BETWEEN TACIT (experimenting), PROFESSIONAL (supporting), ACADEMIC (teaching) and SCIENTIFIC (researching) KNOWLEDGE". MISSION: "CONSTRUCTION OF PHYSICAL SPACES (FITA WIT *) ALL ACROSS THE REGION IN A NODAL NETWORK THAT GENERATE SOCIAL AND ECONOMIC PROGRESS FOLLOWING FRACTAL ORGANIZATIONAL MODELS OF CROSS-GENERATIONAL, CROSS-DISPCIPLINARY AND CROSS-CULTURAL KNOWLEDGE" 3 WHAT WE WANT 1 Provide society with... 2 new ways of thinking necessary models, 3 innovative and transformative, 4 in the elds of culture and education, 5 health, learning, and dependence, 6 with technologies and networks, 7 that integrate the social and economic, 8 with the human factor, 9 without barriers, direct intermediation in management, 10 innovating and promoting unique initiatives, 11 open to the world, 12 preoccupied and occupied with challenges, 13 cross-generational, cross-disciplinary, cross-cultural, 14 complex and diverse, 15 in a global world PUTTING THE SOUL INTO GLOBALIZATION

5. OUR OWN EXCLUSIVE "LOGBOOK" IS "THE FITA BOOK": HOW WE DO IT . The PGS (person, group and system) model that uses the initial bottom-up direction in creating action. . The non-conventional thinking: The generation of systemic and holistic thinking. . The differentiating factor: the uniqueness of the part to get to the WHOLE. . The climate necessary to develop associative intelligence. . The physical and mental preparation for creativity and collaborative learning. . The maps, support paths tailor-made for each project based on the metho- dology PGS (person, group, system) People, connecting them: . We believe it is necessary to foster, encourage and recognize individual talent, the talent of each person. . We believe in lifelong learning and training of people as an inherent function to action. . We believe in the willingness of people as a starting point for their activities Groups, sharing knowledge and projects: . Providing effective, adaptable and exible ways to carry out propositions and intentions. . Theory and practice, strategy and tactics are linked and allow us to see as far as possible to let us know what we have to do tomorrow. . What matters is that people organize themselves without imposing a pre- established model. The System, co-creating ethical values as the backbone for natural communities: . We believe that Ethics is an indisputable market value. . The good functioning of social justice must ensure respect for life, freedom, and wellbeing. . The search for models that excel in combining social and economic be- havior, that foster a climate of cooperation and collaboration and are appli- cable in a global world. Out of all these processes rises the CONCEPT MARKET or the "basket of contents with the intellectual patent as differentiating factor. Columbus undertook a big FITA by going new ways, he brought the world closer together in a global market. Did he do this by sharing knowledge, co-nnecting people and co-creating? From "co-lonization" to globalization. What is needed now is putting the soul into it! Project presentation FITA INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013 4 INTERNATIONAL FOUNDATION OF KNOWLEDGE TRANSFER AND TRANSFORMATIVE ACTION THAT COMPILES KNOWLEDGE OF:

6. THE FIRST FITA: FITA WIT Project presentation FITA INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013 FITA WIT, A PLACE TO SUPPORT TALENT AND CREATIVITY According to recent studies only 10% of 1,000 presented ideas convert into a project after the rst year, of these 10% turn into a company or another type of legal entity after the second year, and nally after 2/3 years only 10% are still operative. This means with the current system, of every thousand ideas only one becomes sustainable! Clearly, the model does not work, it is not efcacious (knowing what to do), it is not effective (knowing how to do it) nor efcient (avoiding idle resources), thus not equitable (recognizing uniqueness). The process a person and/or a team have to undergo to transform an idea into common good is wrong, because it only takes into account the object (the world of evidence) and not the subject (the world of convic- tions). Seeing a company as a goal and not as a tool inhibits to understand or support people at the height of their creation. FITA helps transform utopias into realities. A new model for organizing knowledge-capital relations and transfor- ming this into GDP. What we are looking for is the best way to do it. A new model based on real needs that involves all stakeholders and pays special attention to reassuring the world of capital that it is possible to build a transactional space that seeks to create wealth. It is necessary to extract knowledge "bottom up" and mobilize resources "top down" to get: - From talent to knowledge - From a physical location to mentoring - From teaching to learning - From action to prototyping 5 A place of wit, talent, knowledge, intelligence, wisdom, humor... AREAS CULTURE KNOWLEDGE

7. LEARNING UNDERTAKING, DOING! "CONCEPT MARKET" AT FITA WIT Project presentation FITA INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013 6 LEARNING DOING MENTORING: THE STRENGTH of the mentoring process HEALTH SCHOOL COGNITIVE LEARNING: THE STRENGTH of the project FUNDING: THE STRENGTH of complicity Personal plan / idea development, 1st. Quarter Group plan / project strategy, 2nd. Quarter System plan / funding entity, 3rd. Quarter UNDERTAKING

8. UNIVERSALIZATION OF THE KNOWLEDGE SOCIETY AREAS OF FITA WIT A. FITA WIT CO-MMUNITY: Research and meeting point for talent: CSV (communities of shared values): fractal network of knowledge . Young COLLEGE STUDENTS: Kairos Society, Singularity University, Johns Hopkins University, Make Sense . Collaborative talent networks (inventors, researchers, ...) sharing spaces and expe- riences at the FITA WIT agora. Collaboration with other institutions: ISIS OXFORD as a model / FAB-LAB / Universities / Institutes of technological transfer / Companies / Industries / Foundations / Associations / Cooperatives / Social enterprises / NGOs (Ashoka, Skoll, The Hub, Hyndra) Funding, assessment of ideas and investment rounds previous to the constitu- tion of the start-up: . "La Ferradura a table were the best projects are presented. The investment round transforms itself in an experience that includes: B. FITA WIT CO-MMITTEE: This is the body responsible for validating the input of ideas, people and / or work teams, as well as overseeing the compliance of execution timelines and offer possible alternatives. They will be in charge of maintaining, enhancing, updating and preser- ving the FITA BOOK. It will consist of 10 people: C. FITA WIT CO-MARKET: The contributions of contents made in the "Agora of Knowledge" feed the Concept Market that goes beyond the product and service market. The new concepts can no longer be developed by individual geniuses, but are thought of by special teams that work in compliance with the Knowledge Society and the process of universali- zation. The instrumental and operational challenges for its development come from models that incentivize ideas as the new driving force of society, beyond physical labor and technology. It is about promoting organizational models that enable it, understanding the importance of incorporating the human factor into the chain of values, a complex factor due to its natural unpredictability derived from talent and the added knowledge it provides. Management 4.0 is capable of responding to the governance of "Human Beings with Resources" breaking with the prevailing management of human resources. Project presentation FITA INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013 7 One o two Elevator pitch Center sponsor (University partner sponsor, family ofce partner sponsor, company partner sponsor) Sponsorship Idea InbensH3C Share National Investor Share International Investor Promoter of the center (1: Sant Cugat Foundation) Sponsors of the center (3: University Family Ofce, Company) Sponsoring Organization (1 out of 10); Project Specialists (3) 1 of each: Health, Learning, Sustainability, Human Rights, Transversal Specialists (2): ICT / IT Creative Industries Public Administration (1) FITA (1) Representation of the FITA BOOK Commission of Guarantee

9. FITA WIT, AN EXCLUSIVE AND INCLUSIVE PLACE ARCHITECTURE FITA WIT Project presentation FITA INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013 8 1.Idees Lab FITA WIT Design process diagram 3: Committe & Community2: Social business area ("Agora") 5: "La Ferradura" ( investment rounds/ Committee meetings) 4: Updates (seminars, workshops, conferences, etc.)

10. FROM WORLDWIDEFITA.COM TO WORLDWIDEFITA.ORG FITA is a brand, a seal of quality that validates correct implementation of a new way of thinking that includes: values, criteria of governance and organization, transparency in the process, and a concept market or basket of contents. FITA FOUNDATION is a foundational brand that validates the legal orga- nizations promoting FITA projects.. The SROI and scientic parameterization of some measurable inputs during the support process mark the progress and the market value of the project at the moment of the investment round, "La Ferradura." . From the pre-money value, the start-up will pay a "success fee" of 5% that will be designated to the chosen social or research project to develop the local community. These funds will be managed by the Fundaci Sant Cugat Actiu. The learnings of the entrepreneurial team will be the facilita- tor of this journey "from .com to .org" in form of mentoring the selected project. At full capacity the center is estimated to generate at least 100,000 per year as a contribution to the progress of the local community. The scala- bility of both the projects as well as the start-ups created in the FITA WIT will be measured by the conversion from .cat to .net" to verify the impact of the fractal model of FITA.. We want .com to nance .org and this to generate the .net of .cat. We cannot create Fita International without considering the most important fita for everybody: to live, to live well and to live together... This should be everyone's fita. FROM .com to .org Project presentation FITA INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013 9

11. POWERED BY CiT. THE ORIGIN OF THE NODAL NETWORK FITAWIT SANT CUGAT Project presentation FITA INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013 10 Girona Tarragona Lleida Modernist complex Sant Pau Knowledge City BCN Key (Bess) Kairos Adventura Capital Mediatic Building 22@ Rub Cerdanyola Dependency city (Vilanova) CiT .CAT BCN SANT CUGAT

12. AND THE TRUTH... IS THE PROCESS ITSELF (I. Kant) FITA TO FITA... Project presentation FITA INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013 11 From Innovation To Action FITA BOOK: International Foundation of Knowledge Transfer and Transformative Action FITAs: Geo-localization FITA WIT: From "Concept Market" to "Agora Experience" FITA WIT SANT CUGAT: The first node of a fractal network of knowledge, from "worldwidefita.com" to ".org"

13. FITA VISUALS Project presentation FITA INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013 The idea is to install real tas all over the world, that are inspired by the originals, all alike, thus creating a strong and, above all, universal branding: The hard- ware (ta) containing software (information) leading to mindware (knowledge). The way to connect to the tas is easy: each one of them will have a QR code that can be read with new generation phones, tablets, etc., to access their con- tent. The content will mainly summarize the intention of that particular ta, provide information on the sub- ject, and tell us where to go to learn more or to con- nect with people of the same interests. We create new urban furniture, attractive and coherent to be practical but not too nice to avoid vandalism. The idea is to use recycled wood combined with a solar panel to provide renewable energy for illumina- tion at night or in places where the sun or fog do not allow them to be seen easily. A fita ... Mental wealth for those who locate it, cultural wealth for those who install it. HOW TO ENTER YOUR FITA WORLD... 12 FITA logo + City name FITA of recycled wood treated to resist all types of weather conditions and temperatures around the world. Height of about 80 cm. FITA International logo QR code with info on a particular FITA: content, seminar, event, monu- ment, meeting, etc. Variable code whenever we want. The physical FITA: A small continent with a huge content Photovoltaic solar panel to obtain solar energy and produce electricity to self-illuminate. Designed to withstand open air weather conditions. 25 years lifetime. international new york

14. All tas will be controlled by a geolocalization system linked to the QR code that allows us to know at all times how many people access their content, see them, etc. Thus we gather a considerable global CRM. FITA VISUALS Project presentation FITA INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013 REAL FITES ALL AROUND US ADAPTING TO OUR EVERYDAY LIFE 13

15. INVOLVED SO FAR... PERSONS AND ORGANIZATIONS Project presentation FITA INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013 Idea and conceptualization Sponsoring Organizations Associates with support from: 14 Idea and FITA concept: Albert Latorre, lex Catalan, Pere Monrs and Xavier Pellicer Executive Coordination and Fundraising: Javier Noguero, Joan Carles Salinas, Jordi Castellet, Jordi Esteban, M Roser Ferre "Concept Market" Alcia Gimnez, Christian Obregn, Elias Galobardes, Eulalia Alemany, Joan Carol, Sophie Robin, Xavier Girons Architecture / haptic cognition Cristina Rosell, Enrique Bogdanov, Tomo Takeda Creativity, communication and rhetoric: Florian Mueck, Marina Coll Mentoring and internationalization: Carlota Cattaldi, Karen Reith Talent & Projects Research: Adriana Freitas, Miquel de Paladella, Mnica Evason, Yolanda Gurrera International advisory: Itamar Rogovsky, Universidad Tel Aviv. (...)

16. CONTACT: informaci ta@worldwideta.com worldwideta.com FITA FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013 The true value of a human being can be found in the degree he has attained liberation from the self. We shall require a substantial new manner of thinking if humanity is to survive. Albert Einstein