presentacion de la academia de inbound marketing 2016 - bib 360 / dotzero
TRANSCRIPT
Agencia de Inbound Marketing
DOTZEROSmart Training
2016 Inbound Marketing Academy
SMART TRAININGDOTZERO
Since 2000
FOR PROFESSIONALS AND COMPANIES
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About usTogether with professionals and companies grow
"We are a professional standard for over 15 years"
Since 2000 we have focused on enhancing skills for design professionals, and introducing the world of marketing tolls and techniques.
More than 9,000 professionals and over 3,000 companies have gone through our training center in the last 15 years.
Marcelo Cutini
Being chosen training center for professionals and companies for our innovation, excellence and service. Being recognized by the warmth and professionalism of our team and our contribution to the growth of the community. Latin America in the vanguard of inbound marketing.
VISION
Serve professionals and companies throughout Latin America, training them in the world of marketing and startups, helping them achieve their goals for skills and knowledge.
MISSION
We Timeline2000-2015
Became Google Academy to certify students sent by Google in AdWords
2005 2010
2012 2016In 2016 we will become the first Academy Inbound in LATAM
Become DOTZERO training center to help professionals and companies to improve and grow
Launched Digital Marketing curriculum.
2000Founded (ALDEA)MAC, the world's largest community of Apple users in spanish language a reference in the world of design and communication in LATAM
The four modalities of DOTZERO training
OnSite Courses
In our Training Center we offer 60 different courses in digital marketing, entrepreneurs, graphic design, web design and UX/UI
OnLine Courses
With a new instructional design we offer more than 20 different courses using a customized LMS on WordPress
InCompany Courses
More than 1,000 companies have been trained in numerous topics in their own offices. We develop courses tailored to each client.
Events
We organize regularly paid and free events aimed at mass audiences or specific targets
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Teaching processInstructional Design
START
END
Research Select an expert
Create contentInstructional
Design
Create tests and evaluations
Keep updated content
Pedagogical training for expert
1 2
345
6 7
9
We have the best team of teachers
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Meet Marcelo CutiniFounder & CEO
Expert in design for publishing and digital marketing, founder of one of the most dynamic centers of professional training in Latin America. Technology guru, experience entrepreneur, sought-after presenter on new technologies for marketing
Content Writing
Leadership
Public Speaking
Marketing
+54 11 5239 3030
+54 911 3241 0785
www.dotzero.org! "
Peter Drucker
“Everything that can be measured can be improved”
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Main training areasOur main topic areas are ...
46%
25%
8%
21%
Canvas Business Model, Value Proposition Design, GTD, Startups, eCommerce, SCRUM, Business Plan
Email Marketing, SEM, SEO, Analytics, Community Management, Facebook
Marketing, Social Media, LinkedIn, Storytelling for business
UX Design, UI Design, Lean UXHTML5 & CSS3, jQuery, JavaScript, Photoshop, Illustrator
Digital Marketing
Web & Graphic Design
Entrepeneurs
UX Design
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9,278
Students
2,456 22 1,825
Companies Teachers Courses
In the last 15 years we have provided more than 30,000 hours of training to more than 9,000 students
We Work With Passion in Every Training
589
AdWords Students Certified
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We Are a Dinamic Training Center with Dinamic Students
Designers
2,578Marketers
2,154CMs
1,898Entrepreneurs
896Others
1,752
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Students by courseDigital Marketing Students
We Help You Grow Business
425
Google Search
379
Google Display
348
Facebook Marketing
241
SEO
172
eCommerce
390
Facebook Ads
281
LinkedIn Community Management
366
Over the past 15 years, students come to train on a regular basis to respond to the changes in their career activities.
Many trained in graphic design tools are returning now to DOTZERO to learn digital marketing.
Best ExperienceOur students choose us again and again. The average percentage of courses for each student is 2.75 courses.
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What they are in DOTZERO ?
New trendsCertification
Improvements New skills
86%53%27% 49%
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Our students
47%Male Students
53%Female Studens
18 > 25
26 > 35
35 > 45
45+
Age18 > 25
26 > 35
35 > 45
45+
Age
Mariela MedinaStudents Manager
Judith BrandiGoogle Unit Manager
Martín CutiniCompanies Manager
Marcelo CutiniCEO & Founder
Our Team
2016 Inbound Marketing AcademyIn association with B.I.B 360º leading Inbound Marketing Agency, we will launch in 2016 the first Imbound Marketing Academy in LATAM following the global trend to advance the next level that requires digital marketing.
15 years of experience, more than 30,000 hours of courses, 9,000 students and more than 3,000 companies guarantee the experience and trajectory of DOTZERO training professionals in the world of marketing, communication and design
DOTZEROSince 18 years ago BIB 360 is an agency with strong expertise in Inbound Marketing, currently focused on helping to transform the marketing of companies.
B.I.B 360º
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Our Inbound Marketing CoursesINBOUND FUNDAMENTALS / ATTRACT / CONVERT / CLOSE / DELIGHT
Essentials of an Effective Inbound Strategy
Optimizing Your Website for Search Engines
Creating Content with a Purpose
The Fundamentals of Blogging Amplifying Your Content with Social Media Enticing Clicks with Calls-to-Action
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The Anatomy of a Landing Page Sending the Right Emailto the Right Person
The Power of Smarketing
Taking Your Sales Process Inbound Cultivating Happy Customers
Our Inbound Marketing CoursesINBOUND FUNDAMENTALS / ATTRACT / CONVERT / CLOSE / DELIGHT
Let’s Stay Connected
Linkedin.com/company/dotzero facebook.com/dotzero.org twitter.com/dotzerocursos