TEAM 14 IT-TIJUANASelf-paced, short and focused lessons based on online exercises to complement

university classes or help someone get certified on a particular skill

Total Interviews: 85 (all in person)Weekly average: 12

TEAM MEMBERSAmaury Hernández

Entrepreneur Leader

Mario GarcíaPrincipal Investigator

Edaniel FigueroaMentor

Manuel CastañónPrincipal Investigator

CANVAS #1

CANVAS #1

WHAT WE DID

• The initial canvas was the result of a series of educated guesses

WHAT WE LEARNED• How to organise our business ideas

• The methodology of considering everything a hypothesis to be tested and disproved or validated

CANVAS #2• Customer segments

• High school students

• Engineering students

• Informal students

CANVAS #2• Value Propositions

• Improve the students learning experience

• Students can ask questions

• Users can run their code online

WHAT WE DID

• We had no idea about the validity of our hypotheses

WHAT WE LEARNED• Our customer segments were too broad

• Our value propositions were actually features

• Many students didn’t even have a desktop computer

• Many students weren’t fluent in English

• We’ll need to create very good quality content

• Students won’t pay for our services

• They prefer books over digital content

CANVAS #3• Customer segments

• High school students

• Engineering students

• University students that aren’t coursing a programming course

• Instructors

• Informal students

CANVAS #3• Value Propositions

• Improve the student’s learning experience

• Learning resources are reachable through search engines

• Students can ask real-time questions to tutors

• Students can practice online by doing exercises and tests online

WHAT WE DID

• We kept asking very general questions.

• We also added more hypotheses based on guesses.

WHAT WE LEARNED• We began to see different kinds of students (engineering

students and others).

• We thought that teachers could also become another customer segment.

• We began to think that students are very lazy.

CANVAS #4• Customer segments

• Informal students

• Formal students

K I S S

CANVAS #4• Value Propositions

• Short and focused lessons about one particular subject.

• Self-paced courses for staying up to date with new technologies.

• Self-paced courses that complement what is seen in class.

• Online exercises and quizzes that can be run online.

• Lessons developed and approved by universities or the industry.

WHAT WE DID

PAINS GAINS

CUSTOMER SEGMENT CANVAS

FORMALSTUDENTS

CUSTOMER SEGMENT CANVAS

INFORMALSTUDENTS

VALUE PROPOSITION CANVAS

INFORMALSTUDENTS

VALUE PROPOSITION CANVAS

FORMALSTUDENTS

WHAT WE LEARNED

• Short and easy content.

• They want to pass.

• They want to get a job or a raise.

CANVAS #5• Customer segments

• Beginner students

• Just-in-time students

• Browsing students

• Job seeking students

CANVAS #5• Value Propositions

• Short and focused lessons.

• Stay updated with the current technologies.

• Better grades with self-paced courses.

• Content is developed or approved by universities or industry.

WHAT WE DID• We analysed all the interviews we had done in the

past.

• ALL OF THEM

WHAT WE LEARNED• We felt we were really close to defining our final

customer segments.

• Students pursuit very specific goals, not necessarily general knowledge.

CANVAS #6• Customer segments

• Beginner students

• Just-in-time students

• Browsing students

• Job seeking students

CANVAS #6Customer Segments’ Sizes

10%

30%

40%

20%

BeginnersJust-in-timeJob SeekingBrowsing

CANVAS #6• Value Propositions

• Short and focused lessons.

• Stay updated with the current technologies.

• Better grades with self-paced courses.

• Content is developed or approved by universities or industry.

• Certification of achievement by an university.

WHAT WE DID• We focused on being more straightforward with

our interviews.

• We wanted to be sure if students only cared about passing, or getting a job.

WHAT WE LEARNED

THEY DO

CANVAS #7• Channels

• Web• Mobile

• Customer relationships• Instructors• Social networks

CANVAS #7• Revenue streams

• One semester subscription• One month subscription• Freemium• Advertisements• Licensing

WHAT WE DID

• We interviewed students focusing on finding out if they would be willing to pay for our services.

WHAT WE LEARNED

GO OR NO GO?

• Not yet, as we need to validate additional hypotheses (especially the revenue streams).

• Story video:

• https://www.youtube.com/watch?v=NcoJLHS8D2Y&feature=youtu.be