http://es.youtube.com/watch?v=49GFemzXdlM

Walt Disney World

Ramón Gómez, Martha Lugo, Gladys Diaz, Cristina Guerrero y Kathy Raschke

University of Phoenix

Human Relations and Organizational Behavior ORG/502

Prof. Elsie Jiménez

January 23, 2008

The Walt Disney Co.

"The Walt Disney Company is a great place to work because the Company is filled with people who enjoy creating great entertainment." –

George BodenheimerCo-Chairman, Disney Media Networks President, ESPN, Inc. and ABC Sports

The Walt Disney Co.

• Founded in 1923 as a cartoon studio, The Walt Disney Company has grown to become a diversified, international family entertainment and media company.

The Walt Disney Co.

• What are some formal statements that are prevalent in the organization?– The mission of The Walt Disney Company is

to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.

The Walt Disney Co.

• Values Make Our Brands Stand Out • Innovation

– We follow a strong tradition of innovation. • Quality

– We strive to follow a high standard of excellence. – We maintain high-quality standards across all product

categories. • Community

– We create positive and inclusive ideas about families. – We provide entertainment experiences for all generations to

share. • Storytelling

– Every product tells a story. – We create positive and inclusive ideas about families.

• Optimism – At The Walt Disney Company, entertainment is about hope,

aspiration and positive resolutions. • Decency

– We honor and respect the trust people place in us. – Our fun is about laughing at our experiences and ourselves.

The Walt Disney Co.

• For more than eight decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world.

The Walt Disney Co.

• What do these statements suggest to your team about the organization?– Strong Culture = Performance + Control– General organizational statement sustains high

members commitments– Strong cultures produce superior individual &

collective performances– Strong culture is difficult to imitate/transplant; its

competitive advantage lies in its reproductive rarely

– Strong culture is a social control mechanism for reducing supervision

What is the design of the physical workspace or work environment and what does this say about the

organization’s culture?

•The physical workplace reflects the principles of creativity and imagination. In order to build things around imagination, the buildings, color palette and architectural design works to promote it.

What is the design of the physical workspace or work environment and what does this say about the

organization’s culture? (cont…)

A company built on imagination and wonder means the work will always be insteresting. There’s room for talented

people. It’s a dream job.

What is the design of the physical workspace or work environment and what does this say about

the organization’s culture? (cont…)

“From the beginning, starting with Walt Disney, we have had five things that make me proud to be part of this company:

high-quality products, optimism for the future, great storytelling, an emphasis on family entertaiment and great talent, passion and dedication from our Cast Members.”

-Marty Sklar

Vice Chairman and Principal Creative Executive

Walt Disney Imagineering

What slogans, language or sayings are prevalent in the organization?

How do these inform people in the culture?

– “Is there anything else you need?” – Remember, it all started with a mouse…– You were ajoining a culture, not getting a job.– Instead of I’m in training: I’m earning my ears.– Instead of employee: Cast member. They are

all part of the show.– “At Disney we take a much larger view of

competition. The truth is that our competition is anyone our customers compare us to”.

What deliberate role modeling, training, and teaching are emphasized in the organization?

A brand that’s synonymous with family values needs to be protected.

• Movies – Walt Disney Picture• Music – Walt Disney Records• Licensing – Monitories - Clothing

What deliberate role modeling, training, and teaching are emphasized in the organization?

(cont…)

• Individual Learning Plan Guide

• Additional Learning Opportunities

• Disney College Program Education Offering

Individual Learning Plan Guide

• Depending on your goals, you can design an educational experience that is right for you.

– Offer an array of learning options that range from computer-based training to classes that are recommended for college credit by The American Council of Education.

Additional Learning Opportunities

• Online Learning• Course Offerings• My Disney Career Series• Start creating your own ILP today• Disney Learning Center Resources• College Program Alumni Speaker Series

Disney College Program Educational Offering

• The Collegiate Courses focuses on an area of Walt Disney World® expertise and contains levels of academic rigor similar to classes you take at your college or university.

– Marketing You – Communications– Experiential Learning– Hospitality Management– Organizational Leadership– College Program Practicum– Human Resource Management

Disney College Program Educational Offering

• The Professional Development Studies allow students to study a specific line of business.– Finance– Security– Engineering– Entertainment

Disney College Program Educational Offering

• The Disney Exploration Series, utilizes the entire Walt Disney World® Resort as a learning laboratory and gives you the chance to meet a variety of leaders and enjoy unique backstage experiences.

– Exploring Communication Processes at the Walt Disney World® Resort

– Exploring Diversity and Inclusion at the Walt Disney World® Resort

– Exploring People Management at the Walt Disney World® Resort

– Exploring Guest Services at the Walt Disney World® Resort– Exploring Leadership at the Walt Disney World® Resort– Exploring Marketing at Walt Disney World® Resort

On a business trip to Chicago in the late-1940s, Disney drew sketches of his ideas for an amusement park where he envisioned his employees spending time with their children…

Rewards & status symbols

• Number 1out of 50 on “business week’s best places to launch a career” September 18, 2006.

• Collaborative culture• Solid benefits• Highest pay for entry level

employees• Variety and challenges• Senior level mentoring• Most rapid advancement• Best training programs• Internships for HS students

• Multicultural, diverse work force• Stock options• Free park tickets• Free admission to Disney theme

parks • Discounts on select Disney

merchandise and food and beverage locations

• Cast-exclusive sneak previews of select, new Disney parks, resorts, and attractions

• And much more!

Stories, legends & myths

• A long-standing urban legend maintains that Disney was cryonically frozen, and his frozen corpse stored underneath the Pirates of the Caribbean ride at Disneyland.

• However, this was discredited due to the fact that Disney was cremated, and the first known instance of Cryonic Freezing of a corpse occurred a month later in January.

Stories, legends & myths

• If Disney was not really frozen, then how and when did this rumor originate?

• The exact origins of the rumor are unknown, but at least one Disney publicist has suggested that the story was started by a group of Disney Studio animators who "had a bizarre sense of humor." The earliest known printed version of the rumor appeared in the magazine Ici Paris in 1969.

Stories, legends & myths

Organizational activities, processes or outcomes measured

• Aggressive competence• High quality service• Making gests feel safe and secure• Treating all Cast Members and employees with

fairness, dignity and respect• Safe working environment• Teamwork

Retrieved from Disney’s Standards of Business Conduct

The Disney look

• chewing gum• cell phones• smoking• eating on stage• mirrored or dark sunglasses• visible tattoos• body piercing • strong perfumes• bold/bright nailcolors• necklaces, bracelets or ankle

bracelets

• Good posture• Nametags/left side• Pins & buttons• Costume/photo ID• Eyeglasses with neutral color• Antiperspirant/deodorant• Classic hairstyling• Natural hair coloring• Neutral eye shadow• Classic clothes

Don’ts Do’s

Reference: The Disney look, official document by Al Weiss, president WDW resort

Management Reactions to Critical Incidents or Industry Crisis

Walt Disney has encountered Walt Disney has encountered different protests regarding:different protests regarding:

- Animal abuse (movies and attraction places)- Cultural misses in Disney locations- Subliminal Message on Movies- The most recent ones:

- High School Musical feud

Walt Disney position regarding this issues is to defend and support the company even when later down the road otherwise is proven wrong.

Disney and Pixar almost ‘divorce’ and it concluded with the resign of former CEO and buyout of Pixar from Disney.

The workflow and Organizational Structure

Walt DisneyAttractions

Walt DisneyStudios

ConsumerProducts

MotionPictures

TV AnimationDisney

Channel

MagicKingdom

CA

TokyoDisneyland

Euro-Disney

WaltDisneyWorld

DisneyStores

Licensing PublishingDisneyMusic

Softwareand

Education

CatalogMarketing

MagicKingdom

FL

EpcotCenter

Disney-MGM

Studios

Source: The Walt Disney Company Annual Report 2005 (McGrall Hill 2005)

CEO Robert

Iger

Walt Disney Entity organizational structure is multidivisional since it is composed of various divisions and the span is wide.

The large amount of employees forced the company to divide itself in order to be more manageable.

Corporate workflow is divided between the three biggest business areas and segregated in the different business lines that at some point could be interelated.

The workflow and Organizational Structure

Organizational Systems and Procedures

Disney Institute– Division created to develop in all employees

the sense of:– Creativity– Flow of ideas– Loyalty– Confidence– Quality of Service

Organizational Goals and Employee Selection and Replacement Criteria

Disney seeks for – Creative– Loyal– Confident– Commitment to provide the best Service– Leadership

… Employees

Disney 2007 Annual Report

• http://corporate.disney.go.com/investors/annual_reports.html

References

Caruso, M. (2002, March). AN IGNATIAN ANALYSIS OF THE WALT DISNEY COMPANY: LESSONS FOR JESUIT HIGHER EDUCATION.

Catholic Education: A Journal of Inquiry & Practice, 5(3), 373-400. Retrieved February 22, 2008, from Education Research Complete database.

http://corporate.disney.go.com/careers/index.html

http://www.wdwcollegeprogram.com/sap/its/mimes/z h_wdwcp/syllabi/Learning_Plan_Guide.pdf

http://www.wdwcollegeprogram.com/sap/its/mimes/zh_wdwcp/syllabi/Learning_Plan_Guide.pdf

http://corporate.disney.go.com/careers/index.html

http://disney.go.com/disneycareers/internships/pdfs/DisneyLook_En.pdf

http://www.snopes.com/disney/waltdisn/frozen.asp#add

References

http://corporate.disney.go.com/careers/index.html

http://corporate.disney.go.com/careers/pdfs/disney_businessweek.pdf

http://disney.go.com/disneycareers/internships/faq.html

http://jobsearch.about.com/gi/dynamic/offsite.htm?zi=1/XJ&sdn=jobsearch&zu=

http%3A%2F%2Fcorporate.disney.go.com%2Fcareers%2Fperks.html

Lee, Fred (2004). If disney ran your hospital 9 1/2 thing you would do differently. Boseman, MT: Second River Healthcare Press.

Marson, B. (1993, Spring). BUILDING CUSTOMER-FOCUSED ORGANIZATIONS IN BRITISH COLUMBIA. Public Administration Quarterly, 17(1), 30-41. Retrieved February 22, 2008, from Business Source Complete database

References

Organization, Communication and TeamWork. (2003). Retrieved February 20, 2008, from Chapter 7 and 8: http://www.busi.mun.ca/keithm/b1000/Chap07.ppt

SPELICH, J. (2003, June 17). NEW DISNEY GENERAL COUNSEL ANNOUNCES NEW ORGANIZATIONAL STRUCTURE. Retrieved February 20, 2008, from Corporate Disney Go: http://corporate.disney.go.com/files/2003_0617_Braverman.pdf

Raz, A. (1999, September). The Hybridization of Organizational Culture in Tokyo Disneyland. Studies in Cultures, Organizations & Societies, 5(2), 235. Retrieved February 22, 2008, from Academic Search Premier database.

The Walt Disney Company-a case study. (1996). Retrieved February 20, 2008, from Geocities: http://www.geocities.com/TimesSquare/1848/disney.html

The Walt Disney Company (2007). Retrieved February 20, 2008, from Corporate Disney Go : http://amedia.disney.go.com/investorrelations/annual_reports/WDC- AR-2007.pdf