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KRISTAL Life is a Journey, Water is the fuel of life, Kristal is an experience.

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Page 1: Presentasi Bahasa Inggris

KRISTAL

Life is a Journey, Water is the fuel of life, Kristal is an experience.

Page 2: Presentasi Bahasa Inggris

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Price & Market Share Comparaison

55 % rocky27 % wekbeck8 % Fontain7 % Others3 % Kristal

new way of drinking

0

0.5

1

1.5

2

2.5

3

3.5

4

Rocky Mountain

Welbeck

Fontainbleau

Kristal

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Product AvailabilityKristal Welbeck Rocky

Mountain

Fontainlbleau

Supermarket × √ √ ×

Health food shops

√ × √ √

Convenience stores

× √ √ ×

Delicatessens √ × × √

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Customers’ survey

Not available in Super market Place

Small range Product

Not sure that it is Healthy Product / Promotion

A bit expensive Price

Not well-known Promotion

Marketing MIX

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Positionning

• Competitors that are not eco and socially conscious

• Evry day• Practicing and

relaxing activities

• Searching for a new experiences and essence of live

• Greeen living adaptors

• Taking care of their body and mind, and environment.

• To offer a new way of drinking

• Ecological concept

• Purify body and mind. Why ?

For whom?

Against whom ?

When ?

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Products

Extand the range

Bottles of 2 L, 1.5L, 1L, 0.5 L easy to carry it

Bottles of 5L, 10L, 20 for big consumers,

schools, offices, sports clubs, ….

To be used cold or hot in water refill machine

Packaging in recyclable and light plastic

Eco-friendly packaging in PET (poly ethylene terephthelate)

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New ProductsFlavouret waterSparkling waterSparkling flavoured waterEnergetic drink Ice tea

New customized design glass bottels

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A Large Range

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Price

• Reduction by:

10 % 2.7 $ for 2 L and less

20 % 2.4 $ for more than 2 L

Your health can’t be priced.

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Place Catering and conference centers Supermarket Health food shops Convenience stores and gas stations Delicatessens On the NET for company with refill machine

New glass pakaging only for luxirious Trendy restaurants, cafés, hotels, bars … Yoga clubs and spas thalasso Golf and yacht clubs With its Logos or names

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Promotion

To prove it as healthy water and It stimulates body and mind Make a doctor and trend setters recommandations for Pregnent women , babies, old people, athletics etc….

It helps: Stress reduction, skin tone, weight loss …. It is benefical for digestive système, circulatory system , renal and urinary systems. To be proven by an institut of nutrition as 100 % pure spring water. No artificiel additives and no water treatment Cosmetics uses

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Promotion

Free delivery for companies, schools , offices, sports teams…

Special offer for doctors, hospitals, clinics …

1 month free cooler rent or get our cooler at 1 $ per day.

Promotion and animation in a place of selling by giving free gifts ( hats, T-shirt, Pc, TV, Play Station, Travel ….)

Sponsoring sport events.

new way of drinking

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Promotion

Social resposability (0.5 $ from bottles sold is donate to water extraction in Africa and support local population)

New generation of tranportation (low emission vehiculs)

Sponsoring disabled people

Going green and participate in recycling process

Taking part in evironmental events

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Recycling Bottles

new way of drinking

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Advertise campaign

Out door advertising: Billboards, transport and ‘street furniture’ as bus shelters , digital

signage, leaflets , posters ..

Media advertising: TV, radio, presse, scientific magazines..

On Line advertising: On the net, social media site, e-mail newsletter, mailshots..

Testimony of doctors, athelets, actors, politic celebrities etc…

To build a good and easy website

new way of drinking

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Ads

Eye-catching

Clever

Powerful

InspiringOriginal

A Brand Awareness

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SLOGAN

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KRISTAL I’AM loving IT

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Logo

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Questions ?

new way of drinking

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Thank you!