presentasi mark plus conference 2013

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MarkPlus Conference 2013 INTO INNOVATION AND TECHNOLOGY by Hermawan Kertajaya. Seperti apa peta marketing 2014? Nantikan segera!

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Page 1: Presentasi Mark plus conference 2013
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CHANGE 2013 FORCES OF

Page 5: Presentasi Mark plus conference 2013

SOURCES : MARKPLUS INSIGHT NETIZEN SURVEY 2012

INDONESIANS SPEND MORE & MORE TIME ON THE INTERNET

PEOPLE ACCESSING INTERNET MORE THAN 3 HOURS A DAY

TECHNOLOGY DATA EXPLOSION

Page 6: Presentasi Mark plus conference 2013

MACHINE TO MACHINE

TECHNOLOGY SMART TECHNOLOGY

THE RISE OF MACHINE TO MACHINE

AND CLOUD COMPUTING

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A MILLION HOTSPOTS

TECHNOLOGY PARADOX MARKETING

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DEMOCRATIZATION POLITICAL-LEGAL

FREEDOM

SPEECH OF

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DECENTRALIZATION

SOUTH KOREA & ACEH

RACE FOR

AMONG REGIONS DEVELOPMENT

POLITICAL-LEGAL

CHINA & EAST KALIMANTAN

Page 10: Presentasi Mark plus conference 2013

POLITICAL-LEGAL

MY REGION MY STYLE

POLITICAL-LEGAL

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SOURCE : IMF

2013: BEYOND USD 1 TRILLION IN TOTAL GDP (PPP)

15th LARGEST GDP ECONOMY

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STABLE GROWTH OF GDP PER CAPITA (PPP)

2009 2011 2013

SOURCE : IMF

ECONOMY GDP PER CAPITA

BEYOND 5K (PPP)

Page 13: Presentasi Mark plus conference 2013

DOMESTIC CONSUMPTION AND INVESTMENT BECOME DUAL ENGINES

SOURCE : PUSDATIN BKPM

ECONOMY FLYING WITH TWO ENGINES

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VIDEO HAS MORE VIEWS

THAN AGNES

SOCIO-CULTURAL VERTICAL TO

HORIZONTAL

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SOCIO-CULTURAL EXCLUSIVE TO INCLUSIVE

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GARUT HEAD OF REGION, ACENG CASE

PEOPLE SUPREMACY OVER POLITICAL POWER

SOCIO-CULTURAL INDIVIDUAL TO SOCIAL

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YOUTH MARKET

MAY 2012

I AM HERE!

76.7% OF YOUTH LIKE TO UPDATE STATUS IN

SOCIAL MEDIA

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WOMEN MARKET

- SEPTEMBER 2012

87.1% OF URBAN INDONESIAN

WOMEN ARE RESPONSIBLE FOR MANAGING

FAMILY FINANCE

THE

THE FAMILY CFO OF

Page 19: Presentasi Mark plus conference 2013

NETIZEN MARKET

NOVEMBER 2012

MAKAN NGGAK

CONNECT! MAKAN ASAL

98% OF NETIZEN HAVE

TELECOMMUNICATION AND INTERNET SPENDING AS THEIR

BIGGEST ROUTINE SPENDING

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CONNECTIVITY 01

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COMMUNITY 02

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CONFIRMATION 03

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CLARIFICATION 04

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CODIFICATION 05

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CO-CREATION 06

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CURRENCY 07

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ACTIVATION COMMUNAL 08

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CONVERSATION 09

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COMMERCIALISATION 10

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CHARACTER 11

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CARE 12

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COLLABORATION 13

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