presentasi ukm
DESCRIPTION
TRANSCRIPT
Note From a Friend
ALEX P. CHANDRA
MARKETING MARKETING UNTUK UNTUK UKMUKM
POSITIONING DIFFERENTIATION
BRAND
P D
B
ADA 2 CARA BERJUALAN
We Come To We Come To The BuyerThe Buyer
The Buyer The Buyer Come To YouCome To You
or
WE COME TOTHE BUYER
SALESMAN SKILL
PUSHSTRATEGY
THE BUYERCOME TO YOU
BRANDINGPULL
STRATEGY
SALESMAN SKILLSALESMAN SKILL BRANDINGBRANDING
MARKETINGMARKETING
Bagaimana Caranya ??Bagaimana Caranya ??
SALESMANSHIP SKILLSALESMANSHIP SKILL
A Do People Know You ?(AWARENESS)
How to Create Awareness ?
AIDA Concept
B WHY TO BUY vs HOW TO SELL
MENCIPTAKAN NILAI TAMBAH
(DIFFERENTIATION)
C
Why People Buy Your Product ?
Why People Buy From You ?
MENGKOMUNIKASIKAN NILAI TAMBAH
D
(CREATE BRAND)
*Sesering Mungkin*Seefektif Mungkin*Sebanyak Mungkin*Semurah Mungkin
TARGET AKHIR TARGET AKHIR PERSONAL BRAND ?PERSONAL BRAND ?
Bali Post
Bali Post
KONSEP OPTIMALISASI
BRANDINGBRANDING
1. POSITIONING1. POSITIONING
S W O T AnalyzeS W O T Analyze
2. DIFFERENTIATION2. DIFFERENTIATION
NILAI TAMBAHNILAI TAMBAHNILAI TAMBAHNILAI TAMBAH
3. BRANDING 3. BRANDING
? ??ANCHORING ANCHORING
POSITIONING
PDIFFERENTIATION
D
BRAND
B
SALESMANSHIPSKILL
CUSTOMERBRAND
ACTIVATION
PUSH PULL
PUSH PULL STRATEGY
COMMUNICATIONCOMMUNICATIONEVERYTHING IS ABOUTCOMMUNICATION
COMMUNICATE
YOUYOU
YOUR LOOKYOUR LOOK
COMMUNICATE
YOUR YOUR SIGNAGE SIGNAGE
COMMUNICATE
COMMUNICATE
YOUR OFFICEYOUR OFFICE
EVERYTHINGEVERYTHINGCOMMUNICATE
Very-Very Important Very-Very Important to make Your to make Your Communication Communication CONGRUEN CONGRUEN with your with your DIFFERENTIATION/DIFFERENTIATION/POSITIONINGPOSITIONING
ALWAYS MEASUREALWAYS MEASUREYOUR YOUR EFFECTIVENESSEFFECTIVENESS
ALWAYS MEASUREALWAYS MEASUREYOUR YOUR EFFECTIVENESSEFFECTIVENESS
Thank You ForThank You ForBeing A Being A
Great Great AudienceAudience