CHANGING THE UMROH BUSINESS LANDSCAPE

By Nusaraya

IKHRAM.COM

%

US$1,3 BILLION

DO YOU KNOW

Source: 2014 Estimation, Ministry of Religion Affair

MARKET IN INDONESIA

UMRAH IS A

Semua Outbound 2013 $ 7,2 Billion

FROM JUST

735.000DEPARTURE IN INDONESIA

UMRAH TAKE PLACE

IN

2 HOLY CITY (MECCA & MADINA)

ANNUALLY MORE THAN

12 MILLION UMRAH &

1.8 MILLION HAJJ

IS A MUST FOR EVERY

ABLE BODIED MUSLIM

UMRAH & HAJJ

IN INDONESIA, HAJJ AND UMRAH

STARTED IN COLONIALISM ERA

OR EVEN BEFORE THAT

MANY UMRAH AGENT

IS EVEN TRYING TO

SCREW PEOPLE

PROBLEM

11%

IS NOT COMFORTABLE

BOOKING WITHOUT

SEEING THE

COMPREHENSIVE INFO

ON THE INTERNET

32%NEED TO SEE SOMEONE

VERY REAL USING THE

SERVICE FIRST

Internal Survey in Garuda Travel Fair, November 2014

GOV IS NOT DOING VERY

WELL AT THEIR JOB

20M+

Household with

US$10k Expenditure

/ year

HKTDC Research Center, BPS

~60%

Belong To Moslem

Background And

Able To Purchase

Umrah Package

46%

Make Hotel And Our Tour

Reservation in The Next 6

Month

Nielsen 2014, Internal Survey in Garuda Travel Fair, November 2014

4%Eager to Buy Umrah

Package Via Online

Website

73% Umrah Traveler is First

Timer, More Likely to

Search From The Internet

150

TRAVEL AGENT

TRAVEL PACKAGE

IKHRAM.COM

5000+ $150K+

SALES BOOKING

10K

UNIQUEVISITOR

CONVERSION RATIO TRENDS

0.00%

0.20%

0.40%

0.60%

0.80%

1.00%

1.20%

1.40%

1.60%

1.80%M

arch

Ap

ril

May

Jun

e

July

Au

gust

Sep

tem

ber

Oct

ob

er

No

pem

ber

Des

emb

er

Jan

uar

y

Feb

ruar

y

Mar

ch

Ap

ril

May

Jun

e

July

Conversion Ratio

Projected

MARKET SHARE TRENDS

0.00%

0.05%

0.10%

0.15%

0.20%

0.25%

0.30%

0.35%

0.40%

0.45%M

arch

Ap

ril

May

Jun

e

July

Au

gust

Sep

tem

ber

Oct

ob

er

No

pem

ber

Des

emb

er

Jan

uar

y

Feb

ruar

y

Mar

ch

Ap

ril

May

Jun

e

July

Market Share

Projected

735.000 BOOK / YEAR

COMPETITIVE ADVANTAGE

HEAD START IN SYSTEM

TRAVEL AGENT EXCLUSIVE AGREEMENT

LEADER IN UMRAH SAAS SOLUTION

PARTNER & FOUNDER

ROBBI BASKORO

CEO GUY

AGUS SOFYANINDONESIAPARTNER

ASIIM GAROOTSAUDI

PARTNER

JONI FARIZAL

ENGINEERING

M HIDAYAT

ENGINEERING

ADHI UTAMA

BUSINESS DEV

YUSUF ALI

TRAVEL AGENTRELATION

9 OTHER TEAM MEMBER

10+ Year ExpIn Travel Business

20+ Year Expin Hospitality

PORTFOLIO #1 Gaming & Geek Website Indonesia

Lifestyle Media, 190K UV

Online Certification Portal, 15K Member

Program Management, 200 M US$/ Annum, 214 K Beneficiary, Nationwide

PARTNERS

MEDIA COVERAGE

THANKSROBBI BASKORO