presentatie 'developing a method to design for behaviour change; two case studies
TRANSCRIPT
DEVELOPING A THEORY-DRIVEN METHOD TO DESIGN FOR BEHAVIOUR CHANGE: TWO CASE STUDIES
Anita van Essen Sander Hermsen Reint Jan Renes
Safe cycling…‘Since I’ve had an accident
cycling is a bit scary’‘If I have to take lessons
….I’ll be really old!’
‘Cycling lessons is something for my
grandchildren’
Why this study?
nTo develop a method aimed at designing for behaviour change, that..gives room for designerly drifting
helps anchor
design
choices with
theory
Double Diamond-model
Theoretically driven PbD model
n Read the papern Read the blogpost:
https://medium.com/@sanderhermsen/how-can-we-support-designers-to-create-theory-driven-designs-for-behaviour-change-the-persuasive-a8e3f5a5f6de#.yynn1l5nd
n Click on our tweets: @AnitavEssen, @sanderhermsen
First tool for using PbD model
n Set of questions based on the model
n Adressing: target behaviour, impulsive and reflective behaviour, social and physical environment, motivation, capabilities, opportunities…etc.
Case 1: Safe cycling
Helped to
formulate more
specific
behavioural
goals
Made it easier to inform personas towards behaviouralgoals
Helped evaluating concepts towards behavioural goals
Case 1: Conclusions
Mainly used as a critical reflection tool Mostly used during define & develop An evaluation phase was missing in the DD
model
Case 2: Waterbox
Behavioural Lenses
n Lenses helped to bridge gap between designers and commissioner / practitioners.
n Lenses use in whole design process; analyzing, developing and evaluating the intervention.
Chances and Challenges Canvas
Chances Challenges
Conclusions
n Canvas helped all stakeholders to weigh their options and make grounded choices for behavioural goals.
Case 2: Waterbox
Helped to
analyse insights
in a joined
effort
(knowledge
gaps)Helped to weighoptions for behavioural focus (goals)of the
intervention
Provided the argumentationof deciding uponelements of the intervention
Provided structurefor setting up process- and effect-evaluationof the intervention
Concluding…
n Designing for behaviour change needs an evaluation phase > effect on behaviour.
n Method augments application of PbD-model using rich, well-developed tools.
n Different applications of the PbD model ask for different tools to aid designers…future use for scrum?