presentaties seminar rethink the desktop 20.01.2011
TRANSCRIPT
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Martijn BosschaartSr. Systems EngineerCitrix Systems Benelux
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What challenges are we trying to address
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• Limited workplace flexibility
• Security restricts mobility and devices
• Moves, adds, changes take days
• Constant refresh with limited gains
Traditional Desktops
Complex.Inflexible.
Hard to Secure.
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do commandsdo commands do appsdo apps do docsdo docs do contentdo contentdo whatever, whenever, do whatever, whenever,
whereverwherever
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““show me”show me”
““empower me”empower me”
““alert me”alert me”
snacksnack dinedine createcreate
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diskless PCsdiskless PCssmartphonessmartphones home & office PCshome & office PCsnetbooksnetbooksthin clientsthin clients laptopslaptopstabletstablets
……on any deviceon any device
• iPhoneiPhone• AndroidAndroid• BlackberryBlackberry
• iPadiPad• Windows EmbeddedWindows Embedded• LinuxLinux
• Windows Windows • Mac OS XMac OS X
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• Enable virtual workstyles
• Leverage the latest mobile devices
• Rapidly adapt to business change
• Transform desktop computing
Go Virtual Simpler.Faster.Secure.
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The Optimized DesktopDesktop Virtualization; a key enabler
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• Desktop = device• Corporate PC• Image & deploy• Fixed access• Allocated costs
2009 2010 2011 2012
• Desktop = service• Consumer devices• Self-service experience• Dynamic access• Usage-based costs
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Redefine the Desktop
Device + OS + Apps + ProfileDevice + OS + Apps + Profile
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Traditional Management Tools &
Processes
1. Procedure1. Procedure
2. 2. ImageImage
3. 3. SecureSecure
4. 4. DeployDeploy
8. 8. RetireRetire
7. 7. Back-Back-
upup
6. 6. MaintaiMaintai
nn
5. 5. MonitoMonito
rr
Tightly Coupled & Locally Installed
Centralized single instance images
User ProfileUser Profile
AppsApps
Desktop OSDesktop OS
ProfileProfile
HardwareHardware
UserUser
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App VirtualizationApp Virtualization
Desktop VirtualizationDesktop Virtualization
Profile VirtualizationProfile Virtualization
Tightly Coupled & Locally Installed
User ProfileUser Profile
ClientClient
UserUser
AppsApps
Desktop OSDesktop OS
ProfileProfile
Virtualized & Isolated End-point
Components
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App VirtualizationApp Virtualization
Desktop VirtualizationDesktop Virtualization
Profile VirtualizationProfile Virtualization
Tightly Coupled & Locally Installed
On-demand
assembly &
delivery
User ProfileUser Profile
ClientClient
UserUser
AppsApps
Desktop OSDesktop OS
ProfileProfile
Virtualized & Isolated End-point
Components
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• One image of apps & desktops
• One password & identity
• One instance of data
• One user experience – anywhere
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Desktops & Apps as a
Service
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• Open a branch office
• Start an offshore project
• On-board a new employee
• Move a dept from building A to Z
• Add, delete & update apps
• Apply security patches
• Implement ‘BYOC’
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Citrix and MicrosoftLeading the Desktop Revolution
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21 Years of Partnership and Innovation
1989
Citrix Systemsfounded
2010
Citrix signed licensing agreement with Microsoft for NT Server
Introduced Independent Computing Architecture (ICA)
ShipsMetaFrameThin-Client/Server software
Citrix launchesMetaFrame XP for Windows
Signed a five-year agreement with Microsoft Corporation to deliver comprehensive access solutions on Windows platform
Microsoft names Citrix Global infrastructure ISV of the year & Citizenship Partner of the year
Citrix launches Presentation Server 4.5
Citrix announces XenApp, the new name for Citrix Presentation Server, and launched XenApp 5
Citrix launches XenDesktop product line
Citrix launchesEssentials for Hyper V
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215K215KCustomersCustomers
100M100MUsersUsers
1M1MServersServers
Citrix XenApp and Microsoft Customer Success
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Joint Enterprise Solutions
Desktops
XenDesktop
Applications Servers
Microsoft Platforms
Citrix EnterpriseSolutions
XenApp
Networks
Essentials for Hyper-VBranch
Repeater Windows Server
NetScaler
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• Any device, anytime, anywhere
• HDX™ user experience
• On-demand apps by XenApp™ and App-V
• FlexCast™ delivery technology
• Plugs into Microsoft Virtualization Platform
• Ships with Hyper-V
Best Remote User Best Remote User Experience Experience
Integrated Integrated ManagementManagement
Most Comprehensive & Most Comprehensive & Cost Effective OfferingCost Effective Offering
XenDesktop
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Comprehensive Solution – VDI
Desktop DeliveryOptions
Application DeliveryOptions
Large scale/complex deployments: Microsoft + CITRIX technologySmall scale/simple deployments: Microsoft only technology
OR
An investment in Microsoft-Citrix technology today lays the foundation for scalability of your virtual infrastructure
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FlexCastDELIVERY TECHNOLOGY
Any user any device
Any type of virtual
desktop
One centrally managed solution
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User Categorization
• university lab• training center
• finance• operations• marketing• administration
• offshore workers
• outsourcing• contractors• branch offices• teleworkers
• sales• executives• field service
• factory workerretail clerk
• bank teller• credit card
call center
Temporary UsersKnowledge WorkersExternal Contractors Road WarriorsTask Workers
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Understanding FlexCast
Hosted Shared Hosted VDI Streamed VHD Local VM Apps
• Secure• Best TCO• Terminal Services
• Secure• Personal• VMs or Blades
• Secure• Runs Locally• Provisioning
Services
• Secure• Mobile• Synchronization
Services
• Secure• Single instance
App Management
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FlexCast™ delivery technology
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How to chooseSBC v VDI
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Citrix XenDesktop – FlexCast™ Hosted desktop delivery models
APPSAPPS
USER PROFILEUSER PROFILE
OSOS
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APPSAPPS
USER PROFILEUSER PROFILE
OSOS
Citrix XenDesktop – FlexCast™ Local desktop delivery models
Local Streamed Desktops
(online)
Virtual Apps to Virtual Apps to Installed Installed DesktopsDesktops(online and (online and
offline)offline)
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Best network
performance
USB plug-n-play
3D graphics
applications
Rich multimedia
Real-time collaboration
Branch office
optimization
BroadcastPlug-n-
Play3D
MediaStream
RealTimeIntelliCac
he
Technologies
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HDX consumes Up to 90% Less Bandwidth
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HDX IntelliCache enhances App-V
HQ
Branch Office
• Up to 40X faster
• Lower bandwidth utilization
APPSAPPS
USER PROFILEUSER PROFILE
OSOS
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• App virtualization – online and offline
• Proven, enterprise scalability
• Granular access control
• App delivery to physical & virtual desktops
• Self-service enterprise app store
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XenDesktop extends the reach of App-V
• XenApp policies applied to App-V apps
• HDX experience for hosted App-V apps
• Deliver App-V apps to non-Windows devices
• Self-Service delivery of App-V apps
• Delivers App-V to branch offices
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Citrix DazzleSelf-service. Choice.
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D e s k t o p
v ir t u a l iz a t io n
r e q ’ t s
Provide a “better than
PC” user experience
Address all types of
users
Deliver solid return
on investment
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The Citrix - Microsoft VDI Offering
Technology
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Remote App Remote App
R2
R2
R2
Connection Broker and Remoting Infrastructure
3rd Party Connection Broker
System CenterSuite
VDI offeringVDI offering
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Citrix XenDesktop: Architecture
Citrix XenDesktop
Windows PowerShell ™
Virtual Machine
Citrix XenDesktop Agent
Citrix Desktop Delivery Controller
WebInterface
Administrator’s Console
XenDesktopSetup Tool
Citrix License Server
Citrix Provisioning Server
R2
R2
Virtual Machine
Citrix XenDesktop Agent
Virtual Machine
Citrix XenDesktop Agent
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Value Through Integration From Desktop to Datacenter
2H2009 1H2010
Accelerate Application Virtualization Adoption
CitrixReceiver
App-V Plug-in
CitrixXenDesktop
CitrixXenApp
The development, release and timing of any features or functionality described for our products remains at our sole discretion and is subject to change without notice or consultation. The information provided is for informational purposes only and is not a commitment, promise or legal obligation to deliver any material, code or functionality and should not be relied upon in making purchasing decisions or incorporated into any contract
Centralize PC & App Mgmt Lifecycle Mgmt
Next Generation User-Centric Computing
ManagedEnd Point
Un-managedEnd Point
Non-WindowsDevice
CitrixXenApp
ConfigMgr/ XenApp
Connector
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www.v-alliance.eu
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Michel EhlertSolution Architect End User Computing
Microsoft
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Microsoft VDI Value Proposition
comprehensive set of
technologies to centralize
user desktops, applications,
and data in the datacenter.
ntegrated management of
the physical, virtual, and
session–based desktop
infrastructure.
ffers excellent value
through delivering feature-
rich VDI technology with cost
effective pricing.
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Citrix-Microsoft's End-to-End Offering for VDI
Access PointsPCs Running Windows 7 Windows Fundamentals
for Legacy PCsWindows Embedded
for Thin Clients
Microsoft VDI Platform Server and
Management Technology
OR
Access Points(PC, Thin clients)
Partner Technology
Enterprise Value Add
XenDesktopXenDesktop
Network
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Citrix XenDesktop extends the Microsoft VDI suites
XenApp
CitrixEssentials
For Hyper-V
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Service Pack (SP) 1 OverviewService Pack (SP) 1 Overview
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Dynamic Memory – How it Works
Memory is pooled and dynamically distributed across VMs
Memory is dynamically added/removed based VM usage with no service interruption
Guest enlightened: guests & Hyper-V work TOGETHER
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Session-based and Virtual Session-based and Virtual Desktops with Remote Desktop Desktops with Remote Desktop Services (RDS)Services (RDS)
Virtual Desktops on Remote Desktop Virtualization Host
(RDVH) for VDI
Session Desktops on Remote Desktop Session Host (RDSH, formerly known
as Terminal Server)
Remote Desktop Protocol
Office
Mobile
Home
Remote Desktop Services (RDS) provides key infrastructure enabling server-hosted desktop virtualization.
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Customer Value PropositionCustomer Value Proposition
Enabling Technology Customer Value
Bitmap remoting and hardware-based decode
Intelligent screen capture and hardware-based encode
Host side rendering
VGPUFull rich
Windows experience
Remoting any content
Full range of client devices
• Content and GPU independent intercept & rendering
• Single GPU for multiple Hyper-V guests
High fidelity user
experience
• CODEC designed for text and image content• Single CODEC for VDI and TS
• HW and software manifestations by design
• Screen deltas sent to client based on network and client availability
• Applications run at full-speed on host
Differentiating Innovation
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Simple Device Based Licensing for Microsoft VDI
Every Device Accessing the VDI Infrastructure Needs to Be Licensed
Microsoft VDI Suite
PCs Under SA
Thin Clients/Non-SA Devices
(Standard / Premium)Windows VDA
(Windows Virtual Desktop Access
Microsoft VDI Suite(Standard / Premium)
Licensing for Server and Management Infrastructure only
Licensing for Server and Management Infrastructure
Licensing for Windows client OS
Licensing for Windows client OS included in SA
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Microsoft's VDI Suites
$53/year/device$21/year/device
• Both SKUs are significantly cheaper than the competition• Enterprise grade features at a low price point in conjunction with Citrix
• Application virtualization, integrated management included in base SKU• Choice of VDI and session-based desktops in premium SKU
• Two simple SKUs for Microsoft VDI• Simple device based annual subscription
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Application Delivery
Desktop Delivery
Management
Virtualization Platform
Connection Broker for VM Delivery
Technology for Session Delivery
VDI Standard Suite VDI Premium Suite
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What devices can be covered?
Is Software Assurance a pre-requisite?
What is the retail price?
Does it have Software Assurance benefits?
Total number of Devices not Qualified for Windows Client SA Accessing Virtual Environment
Total number of Windows VDA Licenses Required(Irrespective of virtualization infrastructure)
indows VDA
Thin clients, third party devices
No
$100/year/device
Yes
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VDI Standard Suite / VDI Premium Suite
Management
MM Client ML
onfigMGR and OpsMgr Standard Server ML
anagement Server Licenses
Physical Server hardware
managementHost Server OS /
hypervisor management
(VDI workloads ONLY, invalid for other workloads)
ore CAL / ECAL
OpsMgr Client ML + ConfigMgr Client ML)
Client device / Client OS management
VDI Client OS
Management
VDIDesktop
VDIDesktop
VDIDesktop
Physical Server OSE orHyper-V Server
ClientServer
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Windows Licensing is Designed for Virtual Environments
• Install Windows on any combination of hardware and storage
• Unlimited movement between servers
and storage• Reassignment rights
to another device after 90 days, or in case of endpoint
failure
• Access corporate desktop images
from non-corporate Windows PCs
• Single VDA license allows concurrent access for up to 4
VMs• Roam outside the
corporate network – access desktop from
non-corporate devices• Dynamic desktop
licensing enabled through KMS/MAK activation
• Unlimited backups of both running and stored VMs
• Includes SA benefits such as 24*7 call support, training
vouchers, access to Enterprise versions of
Windows, etc
• Option to purchase MDOP and WinFLP
What you expect from your virtual desktop
environment…
…and how Windows VDA / SA delivers
Improved Business Continuity
Increased Desktop Flexibility
Additional Value
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What licensing vehicle is right for you?
indows Client SA indows VDA
VDI using PCs as access devices
VM on Portable Media
Recommended Valid
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Scenario 1 – Standard Users
50 VMs80 Users
My company has 100 corporate PCs covered under SA that need to access
our VDI environment. However, we only have 80 users and only 50 VMs are used
at any one time.
• If PCs are already covered with SA, no additional licensing is
required
• If PCs cannot upgrade to SA, 100 Windows VDA
licenses
icense Requirement
o additional licensing required
icense
100 PCs with SA
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icense
Scenario 2 – Shift Workers
150 VMs300 Users
icense Requirement
o additional licensing required
Shift 1Shift 2Shift 3
My company has 100 PCs with SA, with 300 workers accessing our VDI
environment in shifts. At any time, 150 VMs are being accessed using VDI.
• If PCs are already covered with SA, no
additional licensing is required
• If PCs cannot upgrade to SA, 100 Windows VDA
licenses
100 PCs with SA
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Scenario 3 – Mixed Desktop Hardware
150 VMs100 Users100 PCs with SA
100 Thin Clients
icense Requirement
00 Windows VDA Licenses
My company has 100 PCs and 100 thin clients using VDI. Only 100 devices are
used at a time, and access 100 VMs running Windows Vista or Windows XP.
• 100 thin clients, 100 Windows VDA licenses
• 100 PCs are already covered with SA, no additional licenses
required
icense
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Scenario 4 – Occasional Home Users
For Microsoft Office application use at home, you must have a Microsoft Office license with SA coverage and register for Home Use Rights at no additional
cost.
Note
100 Employees(each a named user of
VDI device at work)
icense Requirement
o additional Windows
DA LicensesOccasional Home Access
My company has 100 employees who are the primary users of 100 thin clients covered under
Windows VDA at work. These employees occasionally work from home and access the
corporate VMs via VDI from their home machine (employee-owned) .
VDA licenses include home use rights for the
primary (“named”) user of a company-owned PC covered under VDA.
•Employee is a primary user of VDA device at
work, no additional VDA licenses
•Employee is not a primary user of VDA device at
work, 100 Windows VDA licenses
icense
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Scenario 5 – 100% Home Users
100 Employees(use work machines
from home)
icense Requirement
00 Windows VDA LicensesFull Time
Home Access
My company has 100 employees who work from home and will access corporate VMs
via VDI from their authorized device at home.
These non-corporate devices will have to be
licensed.
•100 employee owned PCs, 100 VDA licenses required
icense
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Scenario 6 – Roaming Users
100 Users
icense Requirement
00 Windows VDA for SA Licenses
300 thin clients
My company has 300 thin clients that need to access our VDI environment. However, we only have 100 users and only 50 VMs
are used at any one time.
VDA is a device based license.
•300 devices accessing VDI, 300 VDA licenses
icense
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Scenario 7 – Contractor-Owned PCs
100 ContractorsJan - June
icense Requirement
00 Windows VDA Licenses100 Contractors
June - Dec
My company has 100 contractors who are working for 6 months, and then 100 different
contractors are employed for the other 6 months. Each contractor will have one PC (owned by the contractor) to access our
corporate VMs via VDI.
Each contractor-owned PC will require a Windows VDA license, which comes with
90-day permanent reassignment rights.
•100 contractor PCs accessing VDI, 100
Windows VDA licenses
icense
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XenDesktop – Packaged for mainstream adoption
Enterprise-class desktop virtualization with
on-demand apps by XenApp™and FlexCast™ delivery technology
Comprehensive desktop virtualization solution with advanced management
and security
Small-scale implementations of VDI-only desktops
with HDX™ technology
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Jointly We Offer Unmatched ValueJointly We Offer Unmatched Value
70
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We Can Help YouWe Can Help You
71
With Centric we can enable you to determine the right desktop strategy and migrate to Windows 7 migration quickly and cost-
effectively
But don’t take our word for it … Let us prove it to you
Here’s what we’ll do:Free 1-week POC ~ US $8K value
VDI Jumpstart Deployment pilot ~ 100 users, US $22K services
• Requires a minimum deployment of 100 users and 4 Hyper-V hostsLicensing Offers ~ up to 500 users
VDI Kick Start – US $7K / 250 users or Rescue for VMware VDI – Free / 500 users
HP VDI Ignite and Activate – US $26K for Client Transformation Workshop and Implementation Services
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www.v-alliance.eu
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Centric’s visie en de juiste oplossing
Rethink the desktop
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Agenda
Definitie desktop en wat is er mis met de desktops?
Visie Centric
Rethink the desktop, waarom?
Wat is de “juiste” oplossing
Voorbeeld scenario
Hoe kom je tot de juiste oplossing
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Wat is er mis met de desktop?
Standaardisatie versus vrijheid
Desktop en informatie laten volgen
Snel inspringen op veranderingen
Continuïteit van de bedrijfsprocessen
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Wat is er mis met de desktop?
Real time informatie verwerken
“Het nieuwe werken”
Beveiliging
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Visie Centric concept ‘Application & Desktop Delivery’
Any time any place any device
“Follow me desktop”• Flexibiliteit voor de gebruikers• Altijd toegang tot bedrijfsinformatie• Uniforme vertrouwde werkomgeving
Beveiligde en gecontroleerde toegang tot bedrijfsgegevensCentralisatie van beheerDelegation of control
Cloud services
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“Rethink the desktop” Waarom?
Niet achter lopen op je concurrentOptimale inzet van middelenControle over investeringen
Beveiligingsbeleid
Aantrekkelijk zijn voor de arbeidsmarkt!
Resultaat gericht managen
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“Rethink the desktop” Waarom?
Vereenvoudiging in beheer, is dat zo?
Juiste mix van standaardisatie en flexibiliteit
Minimaliseren van verstoringen
Gecontroleerd doorvoeren van wijzigingen
Handhaven beveiligingsbeleid
Applicatie comptabiliteit
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“Rethink the desktop” Waarom?
Kunnen werken met de meest geschikte apparatuur
Toegang krijgen tot de juiste bedrijfsgegevens
De werklocatie mag geen belemmeringen geven
Stabiele en betrouwbare omgeving
Gevoel van vrijheid en flexibiliteit
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Kritische succesfactoren
Betrokkenheid organisatie
IT mag niet worden gezien als kostenpost!
Zijn de indirecte (IT) kosten bekend?
Beschikbaarheid omgeving (is gecentraliseerd)
Kennis en kunde van IT afdeling
VDI en volwassenheid
Kennis, continuïteit en betrouwbaarheid van de partner
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Waarom niet
Als het goedkoop moet zijn en IT gezien als kostenpost
Medewerkers geen vrijheid en verantwoordelijkheden wil geven
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Afhankelijkheden voor de “juiste oplossing”
Input = omgevingsvariabele• Organisatie• Investering /TCO beheer uren• Huidige IT infrastructuur in het bijzonder de applicaties• Beschikbare technologieën
Output = Application & Desktop Delivery Omgeving• Gebaseerd op standaarden op de markt• Passend in de bedrijfscultuur (gericht op de toekomst)• Kosten efficiënt• Beheer vereenvoudigend
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Afhankelijkheden voor de “juiste oplossing” - users
Ken
nis
w
erkers
Tech
nisch
eA
uto
ma
tisering
Taak
werkers
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Afhankelijkheden voor de “juiste oplossing” – real time
Wel
Of
Niet
real time
bedrijfsgegevens
Online
Offline
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Afhankelijkheden voor de “juiste oplossing” – Locaties
Lokaal• Vaste werkplekken• Flex plekken
Remote vestigingen• Vaste werkplekken• Flex plekken
Klanten• Werkplek van ambulante medewerker
Thuis
TelewerkersRemote vestigingen
Lokaal
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Afhankelijkheden voor de “juiste oplossing”
Online
Offline
TelewerkersRemote vestigingen
Lokaal
1 ap
plic
atie
Ap
plic
ati
eA
fha
nke
lijk
hed
en
Ove
rig
eap
plic
atie
sK
enn
is
werker
Tech
nisch
eA
uto
mati
sering
Taak
werker
10%Handmatige
installatie
VDI
20%ApplicatiePackages
PC
70%Applicatie
Virtualisatie
OS
OS OS OS OS
Terminal Server
OS
Workspace
Applicatie distributie
OS
Representatielaag
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Scenario: Bouw bedrijf
Grote kantoren, kleine nevenvestigingen, thuiswerkers, bouwketen, mobiele gebruikersEis organisatie:• Centraal datacenter• Outsourcing• Snel bouwketen kunnen voorzien middelen• Snel gebruikers kunnen opschalen• Veiligheid, data in datacenter niets op locatie!• Hoge beschikbaarheid
Aanwezige applicaties:• Generieke applicaties aanwezig als Office Adobe• Specifieke applicaties als Autocad en desktop publishing• Oude en nieuwe applicaties 16 , 32 bits USB devices ondersteunen
Printing op de juiste locaties
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Scenario’s voor de “juiste oplossing”
Online
Offline
TelewerkersRemote vestigingen
Lokaal
1 ap
plic
atie
Ap
plic
ati
eA
fha
nke
lijk
hed
en
Ove
rig
eap
plic
atie
sK
enn
is
werker
Tech
nisch
eA
uto
mati
sering
Taak
werker
10%Handmatige
installatie
20%ApplicatiePackages
70%Applicatie
Virtualisatie
PC
OS
Workspace
Terminal Server
OS
Applicatie distributie
Representatielaag
VDI
OS OS OS OS OS
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Hoe bouw je de juiste oplossing?
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Hoe kom je tot de juiste oplossing
Informeren
Business case
Pilot, werkt het en biedt het wat u wilt
Analyse pilot en bijstellen doelstelling of v/d techniek
Afstemming organisatie uitrol Application & Desktop Delivery
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Hoe kom je tot de juiste oplossingAcceptati
e
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Centric als partner
Gestructureerde en gecontroleerde aanpak
Focus op de oplossing => “Kortere” doorlooptijden
Zorgvuldige implementatie
Succesvolle acceptatie:• De gebruikers, • De IT organisatie • Met management
Uw weet precies waar u aan toe bent
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Conclusie
Kost efficiënte wijze om de bedrijfsinformatie bij de eindgebruiker te krijgen en te laten verwerken
Contoleerbare beheerbare en veilige wijze waardoor de klantvriendelijkheid toeneemt
De gebruiker heeft toegang tot de informatie op het gewenste moment, op de gewenste plek en op het apparaat dat hij wil.
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Vragen?