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OBJECTIVES OF PRICING POLICY: The following are the commonly adopted major pricing objectives of a business firm: 1.Survival & growth 2.Rate of growth & sales maximization 3.Market shares 4.Target return on investment 5.Preventing competition 6.Making money 7.Service motive 8.Regular income 9.Price stabilization

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OBJECTIVES OF PRICING POLICY:The following are the commonly adopted major pricing objectives of a business firm: 1.Survival & growth2.Rate of growth & sales maximization3.Market shares4.Target return on investment5.Preventing competition6.Making money7.Service motive8.Regular income9.Price stabilization


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