presentation 152
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http://www.forumdavos.com/uploads/presentations/presentation_152.pdfTRANSCRIPT
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Vera Boyarkova - Davos March 10th 2015
DARING participative leadership in ussia R
Leroy Merlin, DIY Leader in Russia: 14 300 employees
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Vera Boyarkova HR Director Leroy Merlin Russia
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OUR CONTEXT
IN RUSSIA
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Demography Defence Diversity
the 3 D’s challenges
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Demography
More than 1/3 of kids are unique
children
An exceptionally high male death rate
Male life expectancy : 61
Decrease of the population
by 40 million in 2050 (worst scenario case)
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Defence
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Diversity
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DARING PARTICIPATIVE LEADERSHIP Building a company culture &
revisiting our values
in a country where most of the organisations are TOP down
with a high level of power distance
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« My Life - My Company »
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An INNOVATIVE combination of
PHYSICALITY and anonymous
VIRTUALITY.
Our key to success
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CHOOSING the words
Cultural assessment
On line
MEANING of the words
eDialogue
FORMULATING the words
Roles & Responsibilities
LIVING the words
House of creativity
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8 000 employees shared their views on
line
3 months 13 000 employees attended workshops
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The results?
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Nurturing a sense of belonging
Capacity to NAVIGATE in the FOG
In one year:
Turnover 4 points DOWN
Employee Commitment 8 points UP
Increased employer attractivity
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Thank you!