presentation 3 eveluation

Media Evaluation 1. WHO WOULD BE THE AUDIENCE

FOR YOUR MEDIA PRODUCT?

2. HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

DEMOGRAPHICS AND PHYCHOGRAPHICS

1. WHO WOULD BE THE AUDIENCE FOR YOU MEDIA PRODUCT?

IDENTIFY THE DEMOGRAPHICS OF YOUR TARGET AUDIENCE.

Audience profiles

The demographics of my target audience are:

u Age: 16 – 21

u Gender: Equally both genders

u Social class: Students – working class (YAKS)

u Ethnicity: Any ethnicity (English would be preferable as the magazine is written in English)

1. Who would be the audience for your media product?

IDENTIFY THE PYCHOGRAPHICS OF YOUR TARGET AUDIENCE.

Audience profiles

My target audience for my magazine will all have the same sort of interests and values, which makes it very helpful when looking at what to include in my music magazine. My audience will all take some sort of interest into some, or all of the bands that are featured in my magazine, otherwise they wouldn’t be purchasing the magazine in the first place. The look of the models and the clothes they wear will also engage my audience to buy this magazine – as they will dress and look similar to the models. Some of the stories that are featured in my magazine are about ‘fans’ that will lead the same sort of lifestyle to what my audience do (as they are all most likely fans of different bands), this will allow them to engage in these sorts of stories as they are not all about famous bands and celebrities.


WHO DID YOU DISTRIBUTE YOUR MAGAZINE TO? AUDIENCE QUESTIONNAIRE

As part of research and planning, I have carried out 2 audience questionnaires.

The audience questionnaire’s were distributed to people within my audience target age range: 16 – 21 year olds.

All of the information that was received was through people of this particular age range, making all of the decisions and improvements of my magazine fairly

accurate.


Audience questionnaire 1

The first questionnaire was based on the first drafts of my magazine was more about the demographics and

psychographics of my target audience, finding out what my audience would prefer my magazine to look like in regards to layout and fonts. It also asked them what what stories they

would like to see included, as well as what price the magazine should be priced at what band should be featured.

I found that most of my results were results that I had personally predicted, and were all things that I thought my

target audience would prefer to see featured


Audience questionnaire 2

This questionnaire was more about the final improvements to a 'near enough’ final draft of all three pages of my magazine. There were a serious of questions that were asked regarding the stories that are featured in my

magazine, whether they were suitable or interesting enough. There was also other questions linking to whether the models I have used in my magazine

look suited to the genre (concerning they're costume and overall looks etc.)

The comments I received about this were all pretty much the same, they were some slight improvements given to me, regarding colours, fonts and the layout of the magazine, but overall I received very positive feedback! I

feel as though I had made the right choices (due to the improvements given in the previous questionnaire) which made my magazine suitable and

appropriate to my chosen target audience.


DEMOGRAPHICS & PHYCHOGRAPHICS STEREOTYPE BREAKDOWN

There are lots of different stereotypes that lie within the age range of 16 – 21.

The media tends to show young adults in a way that only a small percentage tend to act and present themselves. Young

adults are shown to be all the same – go out partying, causing trouble, under aged drinking/sex, trying to look older than

what they are, pregnancy etc…


Here is a short video clip that shows how teens/young adults are portrayed in the media:

HTTPS://YOUTU.BE/IC-U1VA7_QO

Click here to view the video clip!


Representations

These representations of teenagers are all very stereotypical to what an older audience ‘label’ young

people as, and not actually a true representation. Most young adults between the ages of 16-21, are either in

full time education, a full time student at university and in part time work, or have just left university and looking to try and find work. Yes, they still have interests or be associated with the topics listed above, but most have interests within music (going to festivals), or go clubs/

sessions to help develop or learn new skills within a hobby they take interest in, or something they wish to

pursue.


Older generations compared to society today!

An ‘older’ audience from an ‘older’ generation probably do not realise the pressure that young

people are put under in todays society with exams and work etc. Lots of young adults (students) are stressed about multiple things which can lead to serious health

issues!

This is one of the main reasons as to the sorts of things that are included in my magazine, giving young adults the chance to buy my product to find out new things about music they enjoy, events they can go to

and also read some pretty funny stories!


2. HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

WHAT ARE THE DEMOGRAPHICS OF MY TARGET AUDIENCE?

The target audience for my magazine is aimed at teens – young adults. Every aspect of my

magazine is based towards this target audience due to the public questionnaires I made available for this particular age range to answer, and give me ideas and areas of

improvement towards the magazine, so that the magazine was more suitable.

2. How did you attract/address your audience?

Demographic breakdown

Age By the term ‘young

adults’, the age range is between 16-21 of both genders. The

colours I have used aren’t stereotypical for a boy or girl, the main

colours used are orange and purple which aren’t both

associated with either a boy or girl. Also, the

models I have used in my magazine are both boys and girls, not just

one gender.

Social class I have aimed my magazine

towards students and people of a working class. This is due to the price of the magazine - £3. This

however, will also affect the production costs of the magazine, but the price will appeal more to

this age range because they wont be looking to spend much on a

magazine, but it is also a suitable price for a monthly subscription.

This point links in with the education aspect in the audience

demographics – students would still obviously be in full time

education, or working class (still being around the age of 21, so preferably looking at part time

workers) they would be at university and living very little

money.

Ethnicity Ethnicity isn't a very big part

of my magazine as it doesn’t really come into it. The bands are obviously all of an indie

genre, but are all of different ethnicities. The only thing that my magazine doesn’t include

are events/music that are from other countries, the

magazine is written in English, and that all of models that I

have included are white, British. This may affect who

buys my magazine, but its not to say that in other issues of the magazine, their cant be

models who are featured with other ethnicities other than

white, British.


HOW DID THE GENRE OF MY MAGAZINE ATTRACT MY TARGET AUDIENCE?

The genre of my magazine attracted my target audience in many different ways. I have tried to base my

magazine of the results I received from my audience questionnaire, to make my magazine appeal to my

target audience in the best possible way.

Overall, I felt as though the decisions I made with my magazine has give an accurate representation of the genre and includes suitable images of models, props,

costume to attract my chosen target audience.


Images and Shot Types IMAGES – IN MY MAGAZINE, I USED

AROUND 7 IMAGES. THESE CONSISTED OF DIFFERENT MODELS AND AN INSERTED ‘SCREEN SHOT’ OF MY DOUBLE PAGE

SPREAD STORY FEATURED ON MY CONTENTS PAGE. IMAGES MAKES THE

MAGAZINE MORE APPEALING OVERALL, INSTEAD OF HAVING A MAGAZINE THAT IS FULL OF TEXT – NO ONE WOULD WANT TO

BUY IT!

SHOT TYPES – THE SHOT TYPES USED IN MOST IMAGES OF THE MODELS, WERE

MID SHOT OR CLOSE UP. THESE SHOT TYPES ALLOWS YOU TO SEE EITHER THE

OUTFIT OF THE MODEL, OR BEING ENGAGED WITH THE EYES DURING THE

CLOSE UP. THE EYE LINE OF THE MODEL IS MOST IMPORTANT THROUGH THE CLOSE

UP, AS THIS WILL MAKE THE AUDIENCE MORE ATTRACTED AND ENGAGED

TOWARDS THE MAGAZINE.

Models and Costume

MODELS – THE MODELS I USED ARE ALL WITHIN THE AGE RANGE OF MY TARGET

AUDIENCE WHICH WILL ENGAGE THE AUDIENCE MORE TOWARDS BUYING THE

MAGAZINE. IF THE MODELS THAT ARE BEING USED ARE WITHIN THE SAME AGE

RANGE, THEN MY TARGET AUDIENCE WILL KNOW STRAIGHT AWAY THAT THIS

MAGAZINE WILL APPEAL TO THEM, EVEN IF THEY DIDN’T KNOW WHAT GENRE IT WAS!

HOWEVER, THE CLOTHES THEY ARE WEARING AND THE WAY THEY LOOK WILL GIVE IT AWAY TO THE AUDIENCE OF WHAT

THE GENRE OF THE MAGAZINE IS.

COTSUME - THE MODELS WERE ALL DRESSED ACCORDINGLY TO SUIT THE

GENRE OF THE MAGAZINE. I MADE MY MODELS WEAR COSTUMES THAT WERE

BASED UPON PREVIOUS RESEARCH (WHEN LOOKING AT INDIE BANDS AND WHAT

MEMBERS WEAR). IT CONSISTED OF CASUAL CLOTHING – NOTHING THAT

LOOKED OR THAT WAS TOO EXPENSIVE – WHICH WOULD AGAIN, ATTRACT MY

TARGET AUDIENCE TO MY MAGAZINE, AS THE MODELS ARE WEARING CLOTHING

THAT THE TARGET AUDIENCE WOULD TAKE AN INTEREST IN.

Props and Edits

PROPS – THE ONLY PROP THAT WAS USED IN MY MAGAZINE WAS A GUITAR THAT MY MODELS WERE HOLDING. THE

FRONT COVER AND DOUBLE PAGE SPREAD IMAGES CONSIST OF THE

GUITAR, WHICH WILL INSTANTLY IMPLY TO THE AUDIENCE THAT THIS IS A

MUSIC RELATED MAGAZINE – AND THE GUITAR SUGGESTS MUSIC OF A

‘ROCK’ GENRE.

EDITS – SOME ‘TOUCH UP’ AND ‘COLOUR CORRECTION’ TOOK PLACE

ON SOME OF THE PICTURES OF MODELS TO EDIT OUT THE GREEN THAT

WAS REFLECTED ONTO THE SKIN OR CLOTHES FROM THE GREEN SCREEN, OTHER THAN THAT, THE EDITING WAS KEPT MINIMAL SO THAT MY MODELS

DIDN’T LOOK ‘AIRBRUSHED’, GIVING A FAKE REPRESENTATION OF WHAT

YOUNG ADULTS LOOK LIKE OR SHOULD WANT TO LOOK LIKE.

HOW DOES MY COVERLINE AND DOUBLE PAGE SPREAD STORY ATTRACT MY AUDIENCE?

My cover lines that are featured on my front cover and contents page are probably one of the

first things that my audience will read in the magazine – so they need to be bold, interesting

and engaging!


“TOO POSH TO MOSH” “GET INVOLVED”

My main cover line on my front cover image says ‘Too posh to mosh?’. This should attract

my audience because of how it rhymes, engaging them to look further at my magazine. There is a small cover line on the front cover

that addresses the audience saying ‘GET INVOLVED!’. This headline will attract the

audience, and should make them want to read further into the magazine.


DOUBLE PAGE SPREAD STORY

The double page spread story that is featured in my magazine attracts the audience to read the article due to how it has been previously mentioned on cover lines on my front cover and contents page. The huge image of my model that is displayed on the left hand side of

the article will draw attention to the audience, intriguing them to read more. The block quotes that

are displayed on both pages of the double page spread make the audience feel a part of the magazine, making them feel involved with the article, as they are quotes

that the band have personally said.


HOW DID MY CHOICE OF MODELS CONFORM/SUBVERT STEREOTYPES OF

THE MUSIC GENRE I CHOSE?

The models that I featured in my magazine looked very natural as no editing took place of their face making them look false, or giving an incorrect representation of what young adults

look like in todays society (relating to the specific group who are interested in the genre,

and what their image is).


CONFORMING STEREOTYPES (Though my magazine)

Lots of young people are influenced by magazines to change what they look like based on seeing false

representations of models and what they are shown as. I wanted to avoid this in my magazine and make most of my models look fairly casual, down to earth, and ‘pretty cool’ looking as well. This conforms the stereotypes that would buy my magazine instead of subverting, as in my opinion gives an accurate representation. As well as my magazine is aimed at young people of both genders, I didn’t want to just stick to using either female or male models, as this would subvert my target group and I

would only attract one specific gender to buy my magazine.


SUBVERTING STEREOTYPES (Through my magazine)

There are three images that are displayed on my contents page of a female model that I feel may subvert the

message/intention from the ‘stereotypical’ group of people that my product is aimed at. On the three images, you can see my model pulling three different poses which I feel may come across as being slightly ‘self indulged’, which isn’t the message I want to portray to my audience. All of the other

images completely juxtapose the three images that are used on the contents page, which MAY give the wrong impression

to my audience, causing problems with the distribution/sales of the magazine.


WHAT KIND OF MARKETING CAMPAIGNS DO YOU THINK WOULD ATTRACT YOUR AUDINECE FOR WHEN YOUR

MAGAZINE IS RELEASED?


There are many different ways that my magazine can be promoted. Lots of magazines

vary on how they promote themselves depending on the age range of there product.

There are different ways of promotion that will most suit the target audience.

Facebook, Twitter and Instagram

As my magazine is aimed at a modern day audience, I feel as though the most successful marketing

campaigns will be announced through different sites on social media. This means advertisements though a

Facebook, twitter or Instagram page before the magazine is launched – this would get enable the

magazine to get a huge fan base before the product is even released…people will also be able to give their say about what they would like included in the magazine as well as giving reviews at what has been successful and

what hasn’t.


Promotion through other companies

Another marketing campaign can be through other magazines! Before my product is released, my

magazine could receive promotion through a media product that has some relation to the same genre of my product – this would mean that my company

would most likely be owned by another (be in agreement with a bigger company – conglomerate) so that it can receive a bigger scale of promotion to make sure that the product sells and makes a

profit.


TV and radio advertisements

Other marketing campaigns consist of small TV or radio advertisements. This

could be done through music channels on TV, or radio announcements on channels that play the same genre of music to what

my magazine contains – this will also attract the right sort of target audience

for my magazine!


presentation 3 eveluation

Education