presentation 60 ways-to-grow-your-list aug sept 2014

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60 ways to build an email marketing list

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Page 1: Presentation 60 ways-to-grow-your-list aug sept 2014
Page 2: Presentation 60 ways-to-grow-your-list aug sept 2014

Social Media Consultant & Trainer, Stellar Media Marketing

Kelly Mirabella

[email protected]

facebook.com/stellar247

@stellar247

Page 3: Presentation 60 ways-to-grow-your-list aug sept 2014

When  it  comes  to  email  marke0ng ,  you  know  how  valuable  your  email  list  can  be.  

But  coming  up  with  new  ways  to  get  people  to  sign  up  for  your  emails  isn’t  always  easy.  

That’s  why  we  put  together  this  collec0on  of  list  g row th  ideas!  u se  this  eBook  to  g row  your  list  and  take  your  email  marke0ng  to  the  next  level!  

Whatever  methods  you  use,  be  sure  to  start  with  a  reason  “why”  someone  should  join  your  email  list.  What’s  in  it  for  them?  This  will  make  it  more  likely  that  people  will  say  yes.  

Find  out…  •  How to ask people to join your list “ face-to-face”

•  How to use social media to grow your list

•  How to grow your list on your website or blog

•  How to design your emails to help reach new contacts

•  How to grow your list with email

•  How to use print material to get people to sign up

•  How to use events to help grow your list

•  How to use Incentives and giveaways to grow your list

Insight  provided  by  Constant  Contact  KnowHow   www.constantcontact.com/learning-­‐center  

Page 4: Presentation 60 ways-to-grow-your-list aug sept 2014

Keep  it  simple.  Sometimes  a  paper  sign-­‐up  sheet  is  the  best  way  to  go.  

Use paper sign-up sheet 1

Page 5: Presentation 60 ways-to-grow-your-list aug sept 2014

Just  having  a   sign-­‐up  form   available   won’t  always  be  enough.  Train  yourself  and  your  employees  to  always  be  asking  prospective  contacts  to  sign  up.  

Ask face to face 2

Page 6: Presentation 60 ways-to-grow-your-list aug sept 2014

D on’t  overlook  the  obvious.  You  probably  already  have  a  database  of  contacts  who  would  love  to  join  your  list.  A sk  them  to  sign  up.  

www.constantcontact.com/learning-­‐center  

Check your database 3

Page 7: Presentation 60 ways-to-grow-your-list aug sept 2014

L ook  to  your  personal  network  to  help  kick  start  your  list  g row th.  

Ask friends and family 4

Page 8: Presentation 60 ways-to-grow-your-list aug sept 2014

Put  a  fishbowl  on  your  counter  and  g ive  customers  an  incentive  to  drop  in  their  business  cards  to  join  your  list.  

Put a fishbowl on the counter 5

Page 9: Presentation 60 ways-to-grow-your-list aug sept 2014

Insight  provided  by  Constant  Contact  KnowHow   www.constantcontact.com/learning-­‐center  

“Ring ,  Ring”  

Having  a  great  conversation  with  a  customer  or  supporter?   Keep   the   conversa0on   going—  ask  them  to  join  your  email  list!  

Over the phone 6

Page 10: Presentation 60 ways-to-grow-your-list aug sept 2014

U sing  a  sidewalk  sign  or  sandwich  board  to  bring  in  foot  traf fic?  Tell  passersby  about  all  the  g reat  info,  discounts,  and  news  they’ll  find  by  signing  up  for  your  emails.  

Use your sidewalk sign 7

Page 11: Presentation 60 ways-to-grow-your-list aug sept 2014

If  there’s  one  day  people  are  excited  about  finding  new  businesses  it’s  s m all  Business  s atu rday.  make  sure  you’re  asking  people  to  join  your  list  when  they  come  in  for  this  special  day.  

www.constantcontact.com/learning-­‐center  

Participate in Small Business Saturday

8

Page 12: Presentation 60 ways-to-grow-your-list aug sept 2014

t ip :  Constant  Contact  customers  can  use  our  free  app  to  add  a  sign-­‐up  form  right  to  their  page  and  collect  email  addresses  without  doing  any  extra  work.  Find  out  how.  

make  it  easy  for  fans  to  join  your  list  by  adding  a  sign-­‐up  form  to  your  Facebook  Page.  

Add a sign-up form to your Facebook page

9

Page 13: Presentation 60 ways-to-grow-your-list aug sept 2014

Learn  m ore :  New  to  Twitter?  Find  out  how  to  get  started!  

Write  yourself  a  note  now :  “ Tweet  about  my  email  list  once  a  week.”  You  should  also  post  about  your  email  list  on  your  other  social  networks,  but  less  frequently  than  you  would  on  Twitter.  

Tweet it! 10

Page 14: Presentation 60 ways-to-grow-your-list aug sept 2014

You  can  now  include  a    call  to  ac0on  on  the  Cover  Photo  of  your  Facebook  Page.  Have  some  fun  with  it  and  ask  people  to  join  your  list.  

Update your Facebook page cover photo

11

Page 15: Presentation 60 ways-to-grow-your-list aug sept 2014

Supercharge  your  Facebook  list  g row th  with  a  Facebook  Ad.  Add  new  fans  and  new  subscribers  by  driving  people  to  your  Facebook  sign-­‐up  form.  

Buy a Facebook ad 12

Page 16: Presentation 60 ways-to-grow-your-list aug sept 2014

www.constantcontact.com/learning-­‐center  

Making  the  leap  into  online  video?  Talk  about  your  emails  in  a  video  and  tell  people  where  to  sign  up.  

Use your Youtube channel 13

Page 17: Presentation 60 ways-to-grow-your-list aug sept 2014

Learn  m ore :  New  to  Foursquare?  Find  out  how  to  get  started!  

Foursquare  lets  you  update  your  business’s  info  and  post  alerts  to  people  in  the  area.  Try  sharing  a  link  to  your  sign-­‐up  form  and  see  how  it  does.  

Insight  provided  by  Constant  Contact  KnowHow   www.constantcontact.com/learning-­‐center  

Use Foursquare 14

Page 18: Presentation 60 ways-to-grow-your-list aug sept 2014

www.constantcontact.com/learning-­‐center  

When  appropriate  let  members  of  the  same  L inkedIn  Groups  know  about  your  email  list.  

Learn  m ore :  New  to  LinkedIn?  Find  out  how  to  get  started!  

Join a LinkedIn group 15

Page 19: Presentation 60 ways-to-grow-your-list aug sept 2014

L ike  L inkedIn  Groups,  Google+  Communities  are  the  place  Google+  users  go  to  find  informa0on  relevant  to  them.  Share  your  latest  email  and  ask  members  to  join  your  list.  

Join a Google+ Community 16

Page 20: Presentation 60 ways-to-grow-your-list aug sept 2014

t ip :  Find  out  how  to  run  and  participate  i  Tweet  Chat.   n  a  

Tweet  chats  are  a  g reat  way  to  boost  engagement  on  Twitter.  It  can  help  you  attract  new  followers  and  can  g ive  you  a  unique  opportunity  to  grow  your  list.  

Host a Tweet chat 17

Page 21: Presentation 60 ways-to-grow-your-list aug sept 2014

Tell  people  why  they  should  sign  up  in  6  seconds  or  less.  You  can  share  your  Vine  video  on  Facebook  or  Twitter  and  can  embed  it  on  your  blog.  

Learn  m ore :  New  to  Vine?  Find  out  more.  

Insight  provided  by  Constant  Contact  KnowHow   www.constantcontact.com/learning-­‐center  

Use Vine 18

Page 22: Presentation 60 ways-to-grow-your-list aug sept 2014

A llow  social  connec0ons  to  easily  find  your  email  sign-­‐up  form  by  linking  to  it  in  your  profiles.  Try  it  on  Facebook,  Twitter,  L inkedIn,  Pinterest,  or  Google+.  

Add a sign-up link to your social bios 19

Page 23: Presentation 60 ways-to-grow-your-list aug sept 2014

www.constantcontact.com/learning-­‐center  

Create  a  board  on  Pinterest  and  “pin”  your  email  newsletter  right  when  it  comes  out!  U se    an  image  from  your  email  or  take  a  screenshot  of  your  entire  newsletter  to  g ive  readers  a  preview  of  your  content.  

Sample your content on Pinterest 20

Page 24: Presentation 60 ways-to-grow-your-list aug sept 2014

Easily  add  a  link  to  your  sign-­‐  up  form  on  your  website  and  collect  emails  from  people  who  visit  your  site.  Give  your  sign -­‐  up  form  plenty  of  visibility  by  putting  it  on  every  page.  

Add sign-up form to your website 21

Page 25: Presentation 60 ways-to-grow-your-list aug sept 2014

A sk  your  current  contacts  why  they  enjoy  your  emails  and  then  create  a  page  on  your  website  highlighting  the  biggest  benefits  of  signing  up.  

Create a “reasons to sign-up”page

22

Page 26: Presentation 60 ways-to-grow-your-list aug sept 2014

D on’t  ask  too  many  ques0ons.  You  may  miss  chances  to  g row  your  email  list.  Keep  your  sign-­‐  up  form  short  and  simple.  Only  ask  for  the  informa0on  that’s  absolutely  necessary.  You  can  collect  more  informa0on  down  the  line.  

www.constantcontact.com/learning-­‐center  

Keep your sign-up form short

23

Page 27: Presentation 60 ways-to-grow-your-list aug sept 2014

If  someone  enjoys  what  you  have  to  say  on  your  blog ,  there’s  a  good  chance  they’d  want  to  see  your  updates  in  their  inbox.  

t ip :   Constant   Contact   customers   using  Wordpress  can  use  our   free  Wordpress   integ ra0on  to  create  a  sign-­‐up   form   that   adds   email   addresses   directly   to  a  Constant  Contact  email  list.  Find  out  how.  

Add to your blog 24

Page 28: Presentation 60 ways-to-grow-your-list aug sept 2014

Writing  for  other  blogs  is  a  g reat  way  to  get  in  front  of  a  new  audience.  Include  a  link  to  your  sign -­‐up  form  in  your  author  bio.  If  people  like  your  post,  they’ll  want  to  get  more  informa0on  from  you.  

Guest blog 25

Page 29: Presentation 60 ways-to-grow-your-list aug sept 2014

Participate  in  conversa0ons  about  your  area  of  expertise  on  your  favorite  blogs.  When  you  leave  a  comment  you’ll  also  be  able  to  add  a  link  back  to  your  website  as  part  of  your  identifying  informa0on.  This  can  lead  people  to  your  website  where  they  can  sign  up  for  your  email  list.  

www.constantcontact.com/learning-­‐center  

Comment on blog posts 26

Page 30: Presentation 60 ways-to-grow-your-list aug sept 2014

Join  our  list  to  learn  more  about  what  we  have  to  of fer!  

Join  our  list  to  receive  exclusive  discounts!  

Over  1,000  people  have  signed  up  to   receive  our  emails  each  month.  Sign  up  today!  

Don’t  miss  a  thing!  Join  our  email  list  to  get  updates  sent  to  your  inbox  once  a  week.  

Test  dif ferent  calls-­‐to-­‐action  and  see  how  your  audience  responds.  

www.constantcontact.com/learning-­‐center  

Test different calls to action 27

Page 31: Presentation 60 ways-to-grow-your-list aug sept 2014

Collect  email  addresses  when  people  are  making  a  purchase.  Be  sure  to  indicate  they’re  opting -­‐in  to  receive  future  emails  from  you.  

Online payment forms 28

Page 32: Presentation 60 ways-to-grow-your-list aug sept 2014

www.constantcontact.com/learning-­‐center  

D id  you  know  that  49%  of  small  businesses  have  never  updated  their  online  listing s?  Keep  your  listing  up-­‐to-­‐date  and  provide  a  link  to  join  your  email  list.  

Optimize online listings 29

Page 33: Presentation 60 ways-to-grow-your-list aug sept 2014

Mention  your  email  newslet ter  during  your  podcast .  (Have  you  listened  to  our  weekly  s peakeasy  Marketin g  Roundtab le  Podcast?  Check  it  out  and  while  you’re  there,  subscribe  to  our  Hints  &  Tips  newslet ter  at  the  top  of  the  page! )  

www.constantcontact.com/learning-­‐center  

Use your podcast 30

Page 34: Presentation 60 ways-to-grow-your-list aug sept 2014

www.constantcontact.com/learning-­‐center  

Add  a  sign-­‐up  link  to  your  next  online  survey.  L et  people  share  their  feedback  and  join  your  email  list.  

Collect emails with an online survey 31

Page 35: Presentation 60 ways-to-grow-your-list aug sept 2014

U se  Email  A rchive  to  promote  your  past  emails.  You  can  share  your  archive  on  your  blog ,  website,  and  on  social  media.  

www.constantcontact.com/learning-­‐center  

Promote your email archive 32

Page 36: Presentation 60 ways-to-grow-your-list aug sept 2014

You  never  know  how  people  are  going  to  find  your  emails.  When  new  readers  find  them,  make  sure  they  have  a  way  to  sign  up.  

Put a sign-up link in your newsletter 33

Page 37: Presentation 60 ways-to-grow-your-list aug sept 2014

t ip :  If  you  want  people  to  share  your  email,  be  sure  to  tell  them  directly,  “ Share  this  email.”  

Sometimes,  the  best  way  to  g row  your  list  is  to  extend  the  reach  of  your  emails.  Add  social  share  buttons  to  make  it  easy  for  people  to  share  your  emails  on  their  social  networks.  

Add social share buttons to your email 34

Page 38: Presentation 60 ways-to-grow-your-list aug sept 2014

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

t ip :  If  you  want  people  to  forward  your  emails  more  often  be  sure  to  create  share-­‐worthy  content.  Find  out  how.  

Add  a  “ forward  to  a  friend”  button  to  your  emails  to  help  you  reach  your  next  subscribers.  

Use forward to a friend 35

Page 39: Presentation 60 ways-to-grow-your-list aug sept 2014

Get  more  exposure  for  your  email  list  by  including  a  link  in  your  regular  emails.  

Your email signature 36

Page 40: Presentation 60 ways-to-grow-your-list aug sept 2014

With  picMonkey,  you  can  put  text  over  images—a  g reat  way  to  ask  people  to  join  your  list!  Share  your  images  on  Facebook,  Twitter,  or  hang  them  in  your  store.  

Learn  m ore :  New  to  Picmonkey?  Find  out  more.  

Use PicMonkey 37

Page 41: Presentation 60 ways-to-grow-your-list aug sept 2014

D ownload  the  Quickv iew  app  from  Constant  Contact  so  you  can  enter  new  emails  on-­‐  the-­‐go.  

There’s an app for that 38

Page 42: Presentation 60 ways-to-grow-your-list aug sept 2014

More  than  half  of  all  Americans  now  have  smartphones.  u se  Constant  Contact’s  Text-­‐  to-­‐Join  feature  to  let  your  people  sign  up  via  text  message.  

Insight  provided  by  Constant  Contact  KnowHow   www.constantcontact.com/learning-­‐center  

Use text to join 39

Page 43: Presentation 60 ways-to-grow-your-list aug sept 2014

Add  a  QR  code  to  a  flyer,  post,  or  brochure  and  make  it  easy  for  people  to  scan-­‐to-­‐join  your  email  list.  

t ip :  Constant  Contact  customers  can  easily  create  a  QR  code  right  in  their  accounts.  Find  out  more.  

Use a QR Code 40

Page 44: Presentation 60 ways-to-grow-your-list aug sept 2014

Wondering  what  to  do  with  the  new  iPad?  u se  it  to  collect  email  addresses  in-­‐store  or  at  your  next  event.  

t ip :  Constant  Contact  customers  can  use  iCapture  app  to  add  email  addresses  directly  to  their  accounts.  Find  out  more.  

Use an ipad 41

Page 45: Presentation 60 ways-to-grow-your-list aug sept 2014

Giving  out  flyers,  brochures,  or  pamphlets  at  your  store  or  of fice?  L et  people  know  your  emails  are  the  best  source  for  up-­‐to-­‐  date  informa0on.  

Use a brochure 42

Page 46: Presentation 60 ways-to-grow-your-list aug sept 2014

Get  the  most  out  of  your  print  advertising  investment.  Tell  people  to  visit  your  website  and  join  your  list!  

Run an ad in the paper 43

Page 47: Presentation 60 ways-to-grow-your-list aug sept 2014

Work  with  your  business  card  supplier  to  add  a  QR  code  with  a  call-­‐to-­‐ac0on  to  join  your  email  list.  

On your business cards 44

Page 48: Presentation 60 ways-to-grow-your-list aug sept 2014

Own  a  restaurant?  Add  a  QR  code  on  your  menu  and  let  people  join  your  email  list  at  the  table.  

Add to your menu 45

Page 49: Presentation 60 ways-to-grow-your-list aug sept 2014

Shipping  orders  to  customers  who  placed  an  order  online?  Put  a  QR  code  on  your  boxes  and  encourage  customers  to  sign  up.  

Use your shipping boxes 46

Page 50: Presentation 60 ways-to-grow-your-list aug sept 2014

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

Stay  in  touch  before,  during ,  and  af ter  your  event  by  collecting  email  addresses  when  people  register  for  your  event.  

During event registration 47

Page 51: Presentation 60 ways-to-grow-your-list aug sept 2014

Collect  email  addresses  at  your  event  with  a  paper  sign-­‐up  sheet,  QR  code,  or  even  via  text-­‐message.  

Collect email addresses at your event 48

Page 52: Presentation 60 ways-to-grow-your-list aug sept 2014

Work  with  other  businesses  and  organiza0ons  in  your  community  to  host  an  event.  It’s  a  g reat  way  to  introduce  your  business  (and  your  email  list )  to  a  whole  new  audience.

Insight  provided  by  Constant  Contact  KnowHow   www.constantcontact.com/learning-­‐center  

Be a sponsor 49

Page 53: Presentation 60 ways-to-grow-your-list aug sept 2014

If  people  are  interested  in  what  you  have  to  say,  there’s  a  good  chance  they’ll  be  interested  in  what  you  write  in  your  emails.  L et  people  know  you  have  a  resource  they  can  sign  up  to  receive.  

Book a speaking engagement 50

Page 54: Presentation 60 ways-to-grow-your-list aug sept 2014

D o  you  use  table  tents    in  your  restaurant  or  at  your  events?  Add  a  QR  code  and  make  it  easy  for  attendees  to  join  your  email  list.  

Use your table tents 51

Page 55: Presentation 60 ways-to-grow-your-list aug sept 2014

Raffle  of f  a  prize  your  customers  will  love  and  collect  email  addresses  in  the  process.  

t ip :  A lways  let  people  know  they’ll  also  be  joining  your  email  list  and  receiving  follow-­‐up  emails  from  you.  

Insight  provided  by  Constant  Contact  KnowHow   www.constantcontact.com/learning-­‐center  

Run an in-store raffle 52

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With  s ocial  c am paig n s  f rom  c onstant  c ontact ,  you  can  run  a  contest  on  Facebook  and  collect  email  addresses  in  the  process.  

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Run a Facebook sweepstakes 53

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L ook  for  ways  to  reward  your  customers  and  g row  your  email  list  in  the  process!  

Start a loyalty program 54

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Create  a  club  to  help  celebrate  your   customers’   birthdays   and  g row  your  email  list.  

Insight  provided  by  Constant  Contact  KnowHow   www.constantcontact.com/learning-­‐center  

Run a birthday club 55

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If  you  want  deal  buyers  to  come  back  af ter  the  deal  is  over,  you  need  to  make  it  easy  for  people  to  join  your  list!  

t ip :  With  s aveLocal  f rom  c onstant  c ontact  you  can  collect  email  addresses  right  when  someone  purchases  your  deal.  Find  out  how.  

Insight  provided  by  Constant  Contact  KnowHow   www.constantcontact.com/learning-­‐center  

Run a local deal 56

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Testing  your  luck  with  one  of  the  big -­‐name  deal  providers?  D on’t  forget  to  ask  new  customers  to  join  your  mailing  list  when  they  redeem  the  offer.  

Ask when someone redeems an offer 57

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Offer a coupon on Facebook 58

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You  can  offer  up  a  g reat  piece  of  content—like  a  whitepaper,  eBook,  or  guide—to  entice  people  to  join  your  list  

Offer a piece of content 59

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Get  your  employees  excited  about  g rowing  your  email  list.  O ffer  a  prize  to  the  employee  who  collects  the  most  email  addresses.  

60 Offer an incentive to your employees

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Grow  with  Constant  Contact  One  Toolkit.  One  Login.  

All  the  marke0ng  campaigns  you  need  Together  in  one  place  

 .  

Offers  &  Promo0ons  

Events  &  Registra0ons  

Feedback  &  Surveys  

Newslekers  &  Announcements  

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