U.S.-China Procurement and Cultural Industry

Wennie Wu, PhD,

International Innovative Institute

Abstract

• INFORMATION ON CALIFORNIA GOVERNMENT PROCUREMENT

• CHINA VS INDIA IN PROCUREMENT• CREDIBILITY-CERTIFICATION• LEGISLATION & LITIGATION• CULTURAL DIFFERENCES• CONNECTIONS TO U.S. BUSINESSES• CULTURAL INDUSTRY- the China Brand name• CULTURAL INDUSTRY- Market trend• CONCLUSION

INFORMATION ON CALIFORNIA STATE GOVERNMENT PROCUREMENT

The Department of General Services (DGS) Procurement Division sets state procurement policies and provides purchasing services, helping departments achieve their missions. It delegates purchasing authority, certifies small/disabled veteran businesses to do business with the state, sponsors the Small Business Council, participates in the Disabled Veterans Business Enterprise Council, and provides innovative purchasing methods that save taxpayer dollars, integrating quality solutions to meet customers' needs.

Sell to CA For businesses that want to sell products or services to state

government The State of California spends billions of dollars each year on

contracts with California businesses, small and large. Your firm can be a part of this dynamic marketplace doing business with state government.

INFORMATION ON CALIFORNIA STATE GOVERNMENT PROCUREMENT

• eProcurement System Launch• On March 16, 2009, the DGS-Procurement Division

launched a new eProcurement (eP) system.  The California State Contracts Register (CSCR), the State Contracting and Procurement Registration System (SCPRS), the State's Leveraged Procurement Agreements (LPAs), and the Small Business (SB) and DVBE queries and SB/DVBE online certification application have been modified and are only accessible through the new eP system.  For more information, please visit our eProcurement webpage, http://www.eprocure.dgs.ca.gov/.

INFORMATION ON CALIFORNIA STATE GOVERNMENT PROCUREMENT

• CONTENT• The policies of State procurement, ways of obtaining certification to do

business with the State and innovative purchasing methods of the stategovernment.

Laws and Regulations Related to Procurement:  a.. Summary of Statutory and Policy Requirements for State Contracts  b.. Excerpts to the California Codes Relating to State Purchasing  c.. New Procurement Legislation

Standard Contracts and Solicitation Documents:  a.. Model Language  b.. Bidder Instructions  c.. General Provisions  d.. IT Model Contracts and Language

•Program Publications

INFORMATION ON CALIFORNIA STATE GOVERNMENT PROCUREMENT

NOTICE!! H1N1 Outbreak: Procurement Information for State Agencies Commodity contracts are available for products that may be needed

in response to the recent flu outbreak. Contracts are in place to purchase pharmaceuticals for treating

patients infected with H1N1 Influenza.  The Department of General Services, Procurement Division (DGS/PD),

has commodity contracts in-place to provide products that may be needed in response to the recent outbreak of the flu virus.  For more information, please click the following links:   Flu Epidemic-Emergency Purchases  Vaccines

Procurement: CHINA VS INDIA

• U.S. Outsourcing: 10% China vs 30% India

• Through Indian Americans

• Indian High-tech Service Industry is Deeply Entrenched in U.S. Corporations and Institutions

• Indian Cultural Industry (Bollywood) is following suit

CREDIBILITY/CERTIFICATION

• Acquired and Maintained by Chinese Americans as Agents in U.S.

• Chinese Americans are evaluated by U.S. Credibility/Certification Systems

• Chinese Americans and Chinese evaluate via social network, words of mouth, etc.

LEGAL PROTOCOL

• Chinese Americans are U.S. Citizens that Understand and Abide by the U.S. Legal System

• Naturalized Chinese American Citizens Understand Legal Protocol in the U. S. and Customary Procedures in China

CULTURAL DIFFERENCESWhat is the problem?

• Aerospace RFP of 100-billion budget. Individual Credibility; Stratification of Responsibility from Management Hierarchy to Staff. Americans Combine both Individualism and Team Work. Friendship and business. Leadership style.

• Inviting a Chinese American white house officer • Chinese Americans vs European/African

Americans for selling Thousand arms dancers• Water Splashing Festival• Invitation to Trips

CONNECTIONS TO AMERICAN BUSINESSESthrough organization of a good track record

• China Week, ~1982 (extremely successful)• Convention 1989, (successful)• Outsource, 1993-now, (successful) • Convention 1994, (successful with the musical production) • Convention 2000, (successful)• Convention 2002, (successful with the musical production) • Convention 2008 (successful)• Confucius’ Memorial Center (partially funded)• Campaign 2009 (elected)• Chinese American Dance Association (export/import)• Monk Tang (go to Hollywood)

American-Chinese Dance Association

• Welcome to America Chinese Dance Association– Wednesday, September 12, 2007– Beijing Performance on August 25, 2007

• America-Chinese Dance Association2007 Beijing Dance Performance & Culture Exchange

CULTURAL INDUSTRY- the China Brand name文创產業 , 品牌中国

• Significance of Cultural Industry:  Madam Thatcher:  China will not be powerful.  It exports TVs, not Ideas. 文创產業之重要意乂「中国沒有那種可用來推進自己的權力、今天中国出口的，是電視機而不是思想觀念。」 ( －英前首相柴契爾夫人 )

• High Profit Margin and Fame of Cultural Industry:  Hollywood and Bollywood 高利润 . 名利收

• Timeliness and readiness of Cultural Industry of China, internationally and domestically:  from Bruce Lee to Mulan

CULTURAL INDUSTRY- the China Brand name文创產業 , 品牌中国 (Cont. 1)

• What Chinese Culture can contribute to the world civilization:  中国文化之貢獻

A.  Organic viewpoint of the universe, versus mechanic

viewpoint from the west. Prof. Prigogine, (Nobel Prize, 1977), denoted Chinese viewpoint of the nature in the first chapter of his book.  He developed "Self Organization", "Irreversible thermodynamics", inspired by Chinese views of nature. 自然觀

  B.  Holistic medicine 中醫  C.  Philosophies (Confucianism, Taoism, etc). Clinton and Blair

advocated the third way (Centrism) 中庸 D.  Esthetically, such as Garden and Dances (S shapes, or, stream-

lines, as shown in the pattern of Yin-Yang, prevail in China; versus straight lines, as defined in Euclidean geometry in the west) 美學

                

CULTURAL INDUSTRY- the China Brand name文创產業 , 品牌中国 (Cont. 2)

E. Zen addresses the limitations of logical thought, Like Gödel's Incompleteness Theory 禪

F.  Martial art, Tai-chi, etc. 武術 G.  Iconic language (Feynman originated of the Feynman

Diagram in particle physics. As a physicist and an artist Feynman was interested in Chinese Iconic language; it’s like an ancient Unified Modeling Language, a pictorial language for system design) 象形文字

H.  Unique painting, poetry, literature, music, craftsmanship, etc. 詩書畫樂工

I. Harmony versus conquest/conflict (This applies vastly: human to human, human to nature, body to soul, elite to commoner, intellectual to illiteracy, etc.). 和諧

CULTURAL INDUSTRY- the China Brand name文创產業 , 品牌中国 (Cont. 3)

J. Experiences in integrating the west and the east.  Experiences of modernization by a country outside of Western Europe and America. Modernization, capitalist expansion, socialism and communism impart great stresses to cultural systems both in the west and the east. Needless to say the stresses on other cultures have been tremendous. Look at Japan, Hong Kong, Taiwan, Korea, Singapore, etc. Modern history showed their way of successful adaptation included solid traditions where modernizations leap from. Traditions provide cohesiveness, identity, security, trust, stability, order and values. Traditions are the fundamental and supreme calling of a society. Popularity of classical novels of Jin Yong 金庸 has accompanied the process of modernization of Chinese societies. 現代化

K. Liberated and explosive productivity and creativity in all fields 生產创造

CULTURAL INDUSTRY- the China Brand name文创產業 , 品牌中国 (Cont. 4)

L.  A perpetual pursuit of peaceful, progressive and prosperous world:  ONE WORLD, ONE DREAM                

M. The Book of Changes 易經 A shifting flow of probabilities for futures lies at the heart of theories associated with the I Ching, the Book of Changes. Probabilities take the center of the stage away from things and people. A kind of "divine" volition sets the fundamental rules for the working out of probabilities in the universe, and human volitions are always a factor in the ways that humans can deal with the real world situations one encounters. If one's situation in life is surfing on a tsunami, one still has some range of choices even in that situation. One person might give up, and another person might choose to struggle and perhaps to survive. The I Ching mentality is much closer to the mentality of quantum physics than to that of Newtonian physics, and also finds parallelism in voluntarist or Existentialist (the West  respects Han-Shan 寒山 Se-Te 拾得 )ideas of taking one's life as one's project.

CULTURAL INDUSTRY- Market Trend

- Chinese dances, vs India, Latino, Belly- China Week, Italians inspired Lion

dance, Little Cowgirl - Touring America - Kung-fu Panda, Bruce Lee, Mulan- Thousand arms dance - Tattoo- Monk Tang, Confucius

Conclusion

• California Procurement in China grows

• Chinese-Americans serve as good mediator

• Chinese-American organization with a good track record is very resourceful

• Cultural Industry – the China brand name, has ample room for growth