2015 Filipino Community Data and Survey - Summary

Conducted for Filipino Chamber of Commerce of the Pacific NorthwestPresented April 23, 2015

2

THE FILIPINO BUSINESS PLAZA PRE-FEASIBILITY PROJECT

Photos, clockwise from top center: Ambro at FreeDigitalPhotos.net, stockimages at FreeDigitalPhotos.net; Shubert Ciencia at Flickr; Rhonda Peterson; Shubert Ciencia at Flickr; and Stuart Miles at FreeDigitalPhotos.net

4/23/2015

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How has the project taken shape?

• Idea for a Filipino Business Plaza• City of Seattle Dept. of Neighborhoods grant• Steering Committee members:

– Charlene Angeles– Alex Borromeo– Tim Corpus– Larry Flores– Bert Golla– Pablo Lambinicio– Roy Nudo– Antoinette Mamallo Thomas– A. Barreto Ogilvie, Chair and FCCPNW President

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What is the pre-feasibility work?

1. Research demographics and community opinion

2. Identify and assess potential sites3. Identify public and private funding sources to

make the Plaza a reality

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FILIPINO COMMUNITY DATA AND SURVEY

Phase 1:

4/23/2015

PHOTO: SHUBERT CIENCIA AT FLICKR

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What questions did we aim to answer?

• What are the size and characteristics of the Filipino population in Seattle and the region?

• What kinds of businesses and services would attract people to the Filipino Business Plaza?

• What locations should be considered?

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What does demographic research show?

• Population in Central Puget Sound who identify as Filipino : 112,434

Seattle

King County

Pierce County

Snohomish County

Kitsap County

Island County

- 10,000 20,000 30,000 40,000 50,000 60,000 70,000

21,003

60,148

19,369

18,350

11,364

3,201

Filipino Population in Central Puget Sound(2010 Census)

Population

4/23/2015

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Demographics, cont. • There are 21,000 Filipinos in Seattle, 60,000 in King

County, and 99,000 in Pierce, King and Snohomish counties

Seattle King County 3-County Metro. Stat. Area

-

20,000

40,000

60,000

80,000

100,000

120,000

21,003

60,148

98,867

Filipino Population(2010 Census)

Popu

latio

n

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Demographics, cont.

• 45% of Filipinos in King County are foreign born

Filipinos in Seattle Filipinos in King County Filipinos in Metro. Stat. Area King County Total Pop.0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

49.7%

44.6%47.2%

21.9%

Percent Foreign-Born

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Demographics, cont. • 61% of Filipinos in King County are working age adults• Median age: 32.6

Children, 17,978

Working Age Adults, 36,799

Seniors, 5,371

Age Groups for Filipinos in King County

(2010 Census)

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Demographics, cont. • 61% of Filipino households speak an Asian/Pacific

language at home

English only

Asian/Pacific Island languages

Spanish

Other languages

- 2,000 4,000 6,000 8,000 10,000 12,000

6,093

10,595

257

227

Language of Filipino Households in King County

Total Households: 17,172

Number of Households

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Demographics, cont.

• 73% of Filipinos in King County have at least some college; 35% have a Bachelor’s

No HS diploma

High school diploma, GED, equivalent

Some college or associate's degree

Bachelor's degree

Graduate or professional degree

At least some college

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

8.4%

18.3%

31.0%

34.8%

7.5%

73.3%

8.0%

17.2%

28.3%

29.0%

17.6%

74.9%

Education Completed: Filipino Community Compared to Total County Population

King County Total Pop.Filipinos in King County

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Demographics, cont.

• 38% of Filipinos in King County have incomes $50K - $99K; 28% have $100K+ incomes

Less than $10,000

$10,000 - 14,999

$15,000 - 24,999

$25,000 - 34,999

$35,000 - 49,999

$50,000 - 74,999

$75,000 - 99,999

$100,000 - 149,999

$150,000 - 199,999

$200,000 or more

0%

5%

10%

15%

20%

25%

Household Income: Percent of Filipino Households in King County and All County Households

% Filipino Households in King County% All King County Households

4/23/2015

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Demographics, cont.

• Median household income for Filipinos in Seattle is $56,812; in King County $67,817

Filipinos in Seattle Filipinos in King County

Filipinos in Metro. Stat. Area

King County Total Pop.

Filipinos in WA WA Total Pop. $-

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

$56,812

$67,817 $72,522 $70,998

$66,217

$57,244

Median Household Income

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Demographics, cont.

• 80% of Filipinos in the labor force work in the private sector, 17% in government, 3% self-employed

Private wage and salary workers

Government workers

Self-employed in own not incorporated business

Unpaid family workers

0% 20% 40% 60% 80% 100%

80.2%

16.9%

2.8%

0.1%

81.6%

12.5%

5.8%

0.1%

Class of Worker: Comparing Filipinos in King County and Total County Population

King County Total Pop.Filipinos in King County

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Demographics, cont.

• The largest employer of Filipinos is education/health care/social services

Educational , health care & social services

Retail trade

Manufacturing

Professional, scientific, management, administrative

Arts, entertainment, recreation, hotel & food services

Transportation, warehousing, utilities

Finance, insurance, real estate, rental & leasing

Other services

Public administration

Wholesale trade

Information

Construction

Agriculture, forestry, fishing, hunting, mining

- 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000

7,867

3,802

3,336

3,095

2,517

2,175

2,133

1,297

1,232

866

862

819

95

Industry for Civilian Employed Filipino Population in King County

Number of workers

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Demographics, cont.

• In Seattle, the largest numbers of Filipinos live in Beacon Hill and Rainier Valley; in King County, the largest number are South

South King County (other)

Beacon Hill/ Rainier Valley

Renton/ Skyway

Burien/ SeaTac/ Tukwila/ Normandy Park

Central Seattle/ University (I-90 to 65th NE)

West Seattle/ Delridge

Shoreline/ Lk Forest Pk/ Kenmore/ Bothell

East King County

North Seattle

0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000

13,729

8,556

7,978

3,143

3,139

3,061

2,826

2,695

2,507

Where in Seattle/King County Filipinos Reside (2010 Census tracts)

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What is the growth forecast in key areas?

• Overall population in SeaTac will grow by 2040 to be about equal to South Beacon Hill/ Columbia City’s 2040 population

South Beacon/Columbia Rainier Beach SeaTac0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

37,728

20,230

31,370

39,179

21,405

38,374

2010 Pop.2040 Pop.

Puget Sound Regional Council forecasts, 20134/23/2015

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Growth forecast, cont.

• Jobs in SeaTac will grow significantly by 2040

South Beacon/Columbia Rainier Beach SeaTac0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

6,505

3,315

26,863

9,613

6,606

46,385

2010 Jobs2040 Jobs

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What did the community survey show?

• Survey of Filipino community members• Conducted November – December 2014• 100 responses

Business owner or manager Professional services provider Community member0

10

20

30

40

50

60

70

80

23

31

68

Respondents' Affiliation

Num

ber o

f Res

pons

es

4/23/2015

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Survey results, cont.

• Respondents go to Filipino groceries and restaurants five or more times a year

Grocery store, including Seafood City

Filipino restaurant

Remittance services

Beauty/nails/hair salon/spa

Balikbayan delivery service

Travel services

Auto/home insurance

Auto repair

0 10 20 30 40 50 60 70 80

76

61

26

24

21

18

17

15

Filipino Businesses that Survey Respondents Use 5+ Times/Year

Number of Respondents

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Survey results, cont.

• Top choices for the Plaza to offer were food, culture, social/senior services, social space, travel, salon/spa, and legal services

Filipino restaurant

Filipino grocery

Filipino art/culture/history elements

Social-human-senior services

Entertainment/place to socialize

Small reception/party room for rent

Travel services

Beauty/nails/hair salon or spa

Balikbayan delivery service

Legal services

0 10 20 30 40 50 60 70 80 90

84

73

70

68

55

52

49

46

43

42

Top 10 Businesses/Services Respondents Would Like To See at the Plaza

Number of Respondents

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Survey results, cont.

• Top location choice for the Plaza was south Seattle into South King County

South Central North East0

20

40

60

80

100

120

99

44

37

3

Respondents' Preferred Location for a Filipino Business Plaza, by Region (N = 187)

Num

ber o

f Res

pons

es

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What do Filipino opinion leaders think?

• 10 interviews:– Ellen Abellera– Jun Aesquivel– Bobby Abutin– Bert Caoili– Cesar Castaneda– Lila Chin– Robert Gianan– Jocelyn Montemayor– Vallie Pavino– Sluggo Rigor

4/23/2015

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Interview findings, cont.

• No consensus on location, but all said the Plaza needs to be easily accessible by car and transit

Near Filipino Community Center

Beacon Hill, Southeast Seattle or Renton

Near Seafood City/Southcenter

International District

North in Seattle: Lake City Way, Aurora Ave, U. District, Northgate

North in King County, such as Shoreline, Lynwood

NOT near Seafood City

Good highway access

Good transit access

Seattle

Bellevue

NOT near Filipino Community of Seattle

NOT north

NOT south

0 1 2 3 4 5 6 7

6

5

5

3

3

3

3

2

2

2

1

1

1

1

Interviewees: Suggested Location for the Plaza

Number of Interviewees

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Interview findings, cont.

• Restaurants and groceries, meeting space, financial and legal services, and travel services were the top suggestions

Resturants, grocery, etc.

Meeting space/social hall/theater

Financial and legal services

Travel services

0 2 4 6 8 10 12 14 16

14

9

7

6

Interviewees' Top Ideas for What to Offer at the Business Plaza

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Advice from Interviewees

• Be clear about the purpose• Have a clear Filipino identity• Include food!• Make it easy to access by car and transit, and

with plenty of parking• Offer quality products not available elsewhere

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What can we conclude from the research?

• Good-sized population with potential interest in patronizing a Filipino Business Plaza

• Young enough they could be customers for at least two decades

• Earn enough to become regular customers• Southeast Seattle and near South King County

had high interest and larger numbers• High interest in food and services with a Filipino

identity4/23/2015

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QUESTIONS?4/23/2015

Photos, from left: Shubert Ciencia at Flickr; Clarita at Morguefile.com; Shubert Ciencia at Flickr