PRESENTATION AT TMCC 2012 SEMINAR ON BRANDING

Presented by

Ikechukwu Kalu, Director @ MIL

Marketing Survey……….Fallout of TMCC 2011

Jointly executed by Customer Passion Limited & Larry Eastowww.customerpassionpoint.com & www.larryeasto.ca

Marketing Survey……Outcome of Survey on Marketing Training

1. Age of businesses• 72% of the respondents have been in business for less than 10 years• this would suggest there is a good opportunity to help these relatively new businesses grow

2. Performance rating• 59% rate their overall performance as poor or fair• again, this suggests there is a good opportunity to help these businesses improve their performances

3. Most Desired Improvements in Marketing/Business(How would you like to improve the marketing performance of your business or organization?)• customer retention• improve marketing skills• increase networking• increase sales

4. Most Desired Training(In which of the following categories would you like to have training?)• customer retention• client/customer service• marketing planning

5. Desired Training Format• 42% combination classroom & online• 38% classroom• 10% online

6. Free Marketing Assessment• 14 respondents interested• 0 assessments completed

Marketing Survey……Outcome of Survey on Marketing Training

Marketing Survey……Conclusion from the survey result

• 59% of respondents reported their performance as poor or fair

•, 48% of respondents expressed interest in the free marketing assessment and coaching session which would help improve their performance

That is what TMCC is all about - to provide the coaching required to

build successful individuals & businesses

WHY SEMINAR ON BRANDING?

TMCC 2012

The words brand and branding have been used severally to mean different things.

Quick questions:

Why don't identical twins have identical first names?

Why doesn't being all things to all people work?

Do any two countries have the same name and flag?

We are different! We need Identity! We need Marketing.

We need Branding!

TMCC Seminar On Branding……Why a seminar on branding?

Branding as an exciting way of marketing.

TMCC Seminar On Branding……Branding & Marketing

TMCC Seminar On Branding……You know these logos & Pictures & Symbols?

They represent brands but they are not in themselves the brand

• They represent how you are perceived.. The value you offer

• Consumers no longer buy products or services..

• They buy value

Brand…the reputation behind you or your company's name and logo

TMCC Seminar On Branding……They represent something.. Good or bad?

Logo is not the brand.. Its an element of the brand.

A brand is a meaning The process of creating meaning for a person, product, enterprise or a

nation is called branding Once the meaning has been created, you need to tell your target

audience (current and potential) both consciously and unconsciously How? Through Advertising, PR, Events, DM, Social media & Networking… And together, they build a healthy economy

TMCC Seminar On Branding……Why a seminar on branding?

TMCC Seminar On Branding……What Kathy J. Kobliski has to say about Branding?

A carefully built brand is worth more in actual Shillings than all the tangible assets put together and is what will reap monetary rewards when you're ready to sell your company..

The first thing you have to do is decide how you want people to perceive your business, and then figure out what you have to do to

get there

Winning people +

Winning enterprisesGreat

Tanzania

Tanzania needs people and organizations to win in the global market…

To be a great nation.

TMCC Seminar On Branding……Enterprises and the people build a nation

Winning enterprises and the people who work there are the engine of a healthy economy, and in providing the

revenues for government , they are the foundation of a free and democratic society

…...Jack Welch.

TMCC Seminar On Branding……Why a seminar on branding?

• Know how to build a brand starting with us as brands

• Know how to position your brand stronger.. The stronger your brand the more the value it commands in the minds of your audience.

• Know the vehicles that will help you achieve a strong position at the most cost effective and efficient way

Be vigilant. Every contact with the public will either serve to build your brand or dismantle it……….

Kathy J. Kobliski

TMCC Seminar On Branding……What do we want to leave here with?

Branding gives life to a person, a product / service, a business or a

nation

TMCC Seminar On Branding……Our value proposition message for you

Dr. Wale Akinyemi,

CEO, PowerTalks,Corporate & Personal

Dev't Consultants

Topic: Personal Branding

Amb. Juma Mwapachu,

The immediate past Secretary General

of the East African Community

Topic: Branding Tanzania

Christian J. Porter-Schultz,

Global Brands & Communication

Strategist

Topic:Corporate Branding

Joe Taylor,

MD/CEO, PUSH Observer, Tanzania

Topic: Vehicles for Building

a Brand

TMCC Seminar On Branding……Meet Our Distinguished Speakers.

TMCC Seminar On Branding……Men of honor

Great brands have 4 things in commonAuthentic Distinctive Compelling Excellent

Great brands are true to themselves

They don’t try to ‘pretend’

They can bear close examination

Great brands are originators not imitators

They don’t look, feel or behave like everyone else

They have unique elements

Great brands are not just ‘interesting’ they are ‘compelling’

They tell us stories which engage us

They make us ‘feel’ something

Great brands provide products or services of real excellence

You can’t claim great brand status without the bedrock of excellence

TMCC Seminar On Branding……The 4 things great brands have..