presentation at university of novi sad novi sad, 10th sept 2008

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007

Perpetual Hanger for Information Bandwidth, Social Networking and Communication's Business Evolution

Presentation at University of Novi Sad Novi Sad, 10th Sept 2008

Dr Dragan BoscovicSenior Director, Wireless Systems and NetworksARTC, Motorola Inc


Broadband CommunicationSnap Shot of Broadband Adoption Rate in USA

% o

f Tot

al U

S H

ouse

hold

s

27%

30%34%

39%

43%46% 45%

41%

37%

31%

26%

20%

66%69% 70% 71% 72% 72%

74%74%73%72%71%68%

0%

10%

20%

30%

40%

50%

60%

70%

80%

2003 2004 2005 2006 2007 2008

Dial Households

Broadband Households

Total Internet Households

PC Households

Source: Yankee Group 2004

Broadband Penetration

Exceeds Dial-up

Question: This is happening right now! Where do I put my R&D money? What are products and services that are to be in demand in next 3-5 years?


Technology Trends Captured by Simple Laws

Motor Control Unit2001: 100 MFlopsProcessor: 13 €

Cray 1: 1976100 MFlops13 Mio €

Moore's Law; states that the number of transistors on a chip, or its processing speed, will double every 18 to 20 months.

Metcalfe's Law; simply put, it says that the value of a communications network is proportional to the square of the number of its users.


0

5

1 0

1 5

2 0

2 5

3 0

1650 1700 1750 1800 1850 1900 1950 2000

General Impatience … … or Thirst for Knowledge

Seconds

Months

Tim

e pe

ople

are

will

ing

(nee

d) t

o w

ait

Dis

tanc

e Pe

ople

are

will

ing

(nee

d) to

trav

el

Leagues

Steps

Source: The changing nature of telecommunications/information infrastructure

Published by National Academies Press, 1995


History of Communications ….. … History of Innovations

Language - verbal communication 100000 years ago Not innovation rather an achievement

Writing came into use 5000 – 6000 years ago The greatest invention of all time It enables learning and knowledge transfers

Gutenberg Press revolutionized book printing in 1450 First newspapers 1605

Photography 1839 Telephone 1876 Phonograph 1888 Moving Picture 1891 Radio 1912

Vacuum Tube makes transmission of sound possible in 1906 first radio station in San Jose, CA

TV 1926 Zworykin invents iconoscope and kinescope three years earlier John L. Baird demonstrates television in London

Satellite, Computer and Solid State Electronics 1945, 1946, 1947 Personal Computer 1975


We live in an Information Age

• Modern communication is most defined by introduction of Personal Computer in 1975 and Internet service in 1979

• These two innovations are mostly responsible for democratization of modern communication by enhancing convenience, affordability and utility and generating a whole new concept of Computer Mediated Communication (CMC).

• Technology is expanding at an ever accelerating rate:– Telephony took 75 years to reach 50 million users– Radio 38– Television 13– Internet 4

Source: The Story of Human CommunicationWilbur Schramm, Harper & Raw Publishers 1988


Society evolves with Communication Technology … and vice versa

• Distance is disappearing as a factor in the cost of communications. • Coupled with the sense of “presence” that new technologies allows,

this enables real sense of telecommuting! • Cities no longer dominate the economic landscape. • Communication Technology Redefines Social Networking

– 55% of Internet users say their email exchanges have improved their connections to family members (Pew, 2000, p. 7)

– 42% of college students use the Internet primarily to communicate socially (Jones, 2002)

– 90% of teens using IM use it to ‘‘stay in touch’’ with geographically distant friends or friends not in their own school (Lenhart et al., 2005)

– 20% of teens have asked someone out using IM, and 19% have broken up with someone using IM (Lenhart et al., 2005)

Source: Preliminary Development of a Model and Measure of Computer-Mediated Communication (CMC) Competence Dr. Brian H. Spitzberg, School of CommunicationSan Diego State University


Ad hocWiFi

BlueTooth

IR

FemtoCell

Wired LAN

WLAN

Cable

My Devices

- inside & outside the home

Cable

DSL

FTTH

WiBB

Satellite

Growth of Distributed / P2P ApplicationsLeveraging above trends

Explosion of Personal ContentAnd Contextual Information

Increased Capabilities of Edge DevicesProcessing Power, StorageEmbedded Networking

Increased Bandwidth of Access NetworksWired and Wireless

Growth of Home NetworkingMultiple Devices Networked

Photos

Movies

Music

Data

Edge NetworksCurrent Trend in Communication Networks

Ever Increasing Complexity for End UserDifferent technologies / interfaces – little interoperabilityUnable to easily & securely access, share, manage content

Unmet need for simplification, integration, management


Edge Networksstructuring problem space and learning from the nature

Decentralized network topologies create increased complexity and stress the need for self-organization to simplify interaction and enhance experience .

• Leverage Diverse Networks• E2E connectivity across

networks of different scale, coverage, technology

• manage complexity ; device & network configuration

• access to resources across administrative / policy domains

• locate, join, and orchestrate resources

• compose new services

Connection

Security & Management

Composition


SDP

ApplicationServers / Enablers

Access 5 U

NetworkResources

Access 5 U

NetworkResources

Core

Edge NetworksCritical Components

Edge Gateways

Web Cloud Computing

(APIs, Web Datasets, Component platforms)

Device Management

BackEnd Servers

PAN

wLAN/LAN

SensorNets

EdgeDevices

Mobile Devices

Service Delivery Platforms


Connectivity Resources(heterogeneous networks)

Connectivity Abstraction & Optimization Layer

Session & Address Virtualization Abstraction Layer(group formation / composition & workflows)

Computing, Storage and A/V Resources

Administration:

Policies on Security,Privacy and Asset UsageAcross domains

Context sensing

Applications Domain

Asset Virtualization Abstraction Layer

Context Aggregation& analysis

Networking Middleware Interface

AdministratorInterfaces

Composition / orchestration engine

API

Value to the Network OperatorOffload / redirect / optimize trafficAddress scalability issuesAddress performance issues Reduce cost, time to deploy new apps

Value to the End UserRicher, more personalized user experiencesSimplified use, better management of devices,

contentImproved access to / sharing of content, information

Edge NetworksLogical Architecture and business proposition


Internet

Home B

Cellular

PSTN

OperatorAAA, Presence,

NAT Traversal, etc

• ECONS HGW is an IP-based FMC home gateway • SIP server, B2BUA, VoIP gateway, NAT traversal

client, AAA client• Performs call routing and session mobility

between IP, cellular and POTS devices• Leverages distributed P2P overlay architecture

managed by operator

Home A

ECONSHGW

• Voice/video call• Dynamic routing to preferred user devices• Seamless session between user devices • N-way voice call via ECONS HGW• 2-stage dialing

• Data/multimedia services• “Follow-me” TV service• DLNA-based media sharing

DVB-TReceiver FXSFemtocell

ADSLCable

FXO

Ethernet & 802.11

SIPTelephony

POTSTelephony

CellularTelephony

BroadcastTV

IP/Cable TV& Internet

HomeContent

ECONS HGWConfig-Control

POTSTelephony

Edge Networks An Example: ECONS solution


Edge Networks An Example: ECONS globally distributed testbed

PSTNLine

ExternalStorage

HomeTheatre

Camcorder

TV &Set top

POTSPhone

Linux MCE

SIPPhone

AV SoftPhone

WirelessRouter

BroadbandModem

Dual-modeCell Phone

Internet

GOOD Server

DDNSSTUN (& TURN)

Radius (AAA)

GOOD Data Center

Schaumburg (Intranet)

PolandParisSchaumburgChina / Beijing Demo

BostonPSTN GWECONS

User Devices

at any

location

Asterisk

Intranet

Bangalore Celestia Dev


Complex Business EcosystemsFragmented Control and Vertically Integrated Services

Mobile

Carrier YCarrier X

Carrier M

Peering Links

Content Fixed

• Content Traverses Multiple Carriers as it is Distributed from Storage to End-users:

• Proponents of Net Neutrality argue that content and end-users should not be obstructed from accessing any content and information.

• Carriers argue that Connectivity between Content Providers and users should be based on business models.

• Carrier Y is building “Broadband” infrastructure and requires ROI for investment, The options of charging for content distribution are:

• Charge consumers (mobile and fixed)

• Charge Carrier X: Since Carrier X is charging the content Provider for Internet access

• Charge the Content Provider additional charges


Business Ecosystems Evolve SlowlyOutpaced by Technology Evolution?

Now +• Apple sells one-hour TV shows on iTunes for $1.99

– 67% ($1.33) goes to the content rights owner– $0.25 for the network delivery (including caching)– Apple gets $0.41 for marketing and operations per video.

1922:• BBC based its initial business model on

– 10 shilling license fee– 10% royalty fee on the sale of receiving sets

Now -


Summary

Evolution of Communication is not erratic and chaoticIt is driven by Societal and Business needsModern Communication very much dependant on TechnologyCurrent technology trends translate into a set of rules

History of Communication is a history of InnovationsSnap-shot of the present is not sufficient to “predict the present”Problem space is interdisciplinary

Communication interrelates Society , Technology and BusinessNature and Intensity of human interaction changes over the timeTechnology plays an important role but only if simple to use

Business ecosystem is very complex and competitive Vertical business models dominated early Comms servicesAggregation integrated both networks and services over past Over the Top focuses on services/experiences, agnostic approach to networks


Back Up slidesFemtocell story: an example of innovative Edge Network technology


Femtocell: Small BS inside your homeIssues to overcome:

Interference between WAN and femto cellsNetwork scalability, integration with cellular core Simple installation, self initializationMobility, QoS supportCost, under $100

Opportunities it creates:Easy support of FMC services

StandardHandset

Private

InternetExisting Mobile

Service Core(CS, PS, IMS)


Femto-subsystem reference architecture

Femto Access Point

Mobile device

Home GW

Femto GW

Femto Management System

FAP-MS FGW-MS

FL

Fa

SeGW

Access NetworkRadio

i/f

Fm Fg

CS core

PS core

Subscriber Databases

Fb-cs

Fb-ps

Fr

HPLMN Core Network

IMS coreFb-ims

HPLMN RAN


OA&M Network

RAN GatewayComponent Overview

Iu-PS

Wm

Iu-CS

D’

Internet &Broadband

RAN Gateway (RAN GW) Core NetworkEncrypted (IPSec) TunnelLicensed 3G

TR-069 SNMP

Radius

PS Core

CS CoreMSC

MSC

MSC

MSC

App Servers

Internet

IMS CoreSGSN/GGSN

HLR

RAN Gateway

IP Network Controller (INC)

Security Gateway

Media Gateway

Authentication and Access Control Server

Mass IPSec Tunnel Termination, Firewall and Authentication Services

Session Managementthat scales to 100K’s subscribers per shelf

High Capacity CS domain media conversion and

Signaling Gateway functions

NMSNBBS

AAA

Device Management that scales to millions

of FemtocellsNetwork Element

Management integrates with existing OA&M

presentation at university of novi sad novi sad, 10th sept 2008

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