Lisa Whitaker OUGD201 Design Production - Print

LCA//BAGD Level 05 ‘Good is....The English grown Sweetie Apple’

Packaging for the Sweetie Apple

Lisa Whitaker OUGD201 Design Production - Print

LCA//BAGD Level 05 ‘Good is....The English grown Sweetie Apple’

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Brand and Identity for the Sweetie Apple

Typeface Century Gothic Regular

Pantone 368C

Pantone 703C

CMYK 0/0/90/0

CMYK 0/0/0/20

CMYK 67/64/63/59

Colour palette

The Seriously Juicy apple

Lisa Whitaker OUGD201 Design Production - Print

LCA//BAGD Level 05 ‘Good is....The English grown Sweetie Apple’

Introductory campaign - the London Half Marathon

Sunday 7th October 201212,500 runners50,000 spectators Free Sweetie apple giveawayPromotion through banners, leaflets and foil blanketsFood and Fitness festival

Lisa Whitaker OUGD201 Design Production - Print

LCA//BAGD Level 05 ‘Good is....The English grown Sweetie Apple’

Introductory campaign In storeLimited edition reusable packaging1 Cotton string bag sold with Sweetie apples plus offer for 50p off next purchase2 Hexagonal container for four apples with half price offer apples Standard packaging3 Paper bad packaging4 In store banners and shelf wobblers with apple blossom logo5 Distinctive apple blossom label

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Lisa Whitaker OUGD201 Design Production - Print

LCA//BAGD Level 05 ‘Good is....The English grown Sweetie Apple’

Context and Conceptual development

Four in five appleseaten in the UK are imported

19% apples grown in UK

81% Imported apples

One in three apples eaten in

Uk will travel between 5000

and 11,5500 miles

Support English orchards, flora

and fauna

Apple commercial success feature strong branding, identity and promotion

Create a Superior brand and identity to introduce the English grown Sweetie apple to the British market

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Inspiration for Superior brand and initial logo

design