(presentation by masanori togawa, president & ceo) i would ... · for the latter half of three...
TRANSCRIPT
(Presentation by Masanori Togawa, President & CEO)
I would like to thank you for taking time out of your busy schedule
to attend this briefing on the strategic management plan
FUSION20.
I would now like to speak about the management policy for the
latter half of three years and the main points of our management
plan.
1
First, allow me to explain the points once again concerning
FUSION.
Daikin aims for sustainable development with management that is
unique from other companies such as the balancing of short-term
profitability and long-term growth.
In FUSION, we express our goals five years in the future as the
direction for development of the Group, establish Group strategies
and execution themes for achieving them, and strive toward them
by clearly stating quantitative targets three years in the future.
Moreover, once two years have passed, we once again clarify the
Group strategies, execution themes, and quantitative targets for
the final fiscal year.
2
Daikin introduced “FUSION” in 1996, and, excluding the time of the
Lehman Shock, we have attained our established targets,
increased financial results, and linked these efforts to improving
corporate worth. Through this, I believe that we have met many of
the expectations from stakeholders and earned their trust.
3
Next I would like to discuss the basic strategy of FUSION20 once again.
For this plan, we began fiscal year 2016 by setting our goals for fiscal
year 2020 at net sales of 3 trillion yen and operating income margin of
12% along with quantitative targets for fiscal year 2018, which is the mid-
term year, at net sales of 2 trillion 500 billion yen and operating income of
270 billion yen.
As a basic strategy, we have worked toward further growth and
development by the dual aspects of thoroughly strengthening existing
domains in the main businesses of Air Conditioning, Chemicals, and
Filter while expanding into new domains by challenging new fields.
4
In evaluating this past two-year period, we performed as needed to
assuredly achieve our goals for FUSION20.
In our main businesses, we further raised competitiveness by
enhancing our sales and service capabilities, expanding sales of
high value-added products, and promoting total cost reductions.
Moreover, despite a demanding business environment, which
included a sharp rise in prices for raw materials, we achieved
record highs for the fifth consecutive term.
We also implemented active investments for future growth. Various
measures were taken as needed in a timely fashion ahead of other
companies. These include increasing production capacity and
introducing the latest in production engineering, mainly in North
America and Asia, aggressively executing M&A in important
strategic businesses such as Applied and Filter, and significantly
improving technological and product capabilities with the
Technology and Innovation Center as the core.
5
The special feature of FUSION is the ability to thoroughly execute
according to the planned strategy with an unwavering focus on
achieving quantitative targets while at the same time promoting a
flexible structure in management that anticipates changes in the
management environment and market trends as they occur and
reviews key strategies in a timely manner.
In this formulation of measures for the latter-half three years plan this
time, I believe there is no need to make significant changes
concerning our basic policy raised at the beginning of “expanding
business by the dual aspects of strengthening our main businesses
while expanding business domains and converting the business
structure.” Together with making active investments necessary for
future growth and development, we will continue to implement our
Group strategies.
However, the business environment surrounding the Daikin Group is
changing at a faster rate than expected, and I would like to take
these changes as opportunities and incorporate them into the plan
for the latter half of three years.
6
With the changing times, new technologies such as IoT/AI are
rapidly evolving, practical applications are advancing, and
business development is accelerating and expanding.
Additionally, with the Paris Agreement coming into effect and the
revision of the Montreal Protocol (Kigali Amendment),
environmental regulations, such as for reduction of greenhouse
gas emissions and gradual reduction of HFC production and
consumption, are also being further strengthened.
Also the development of the “Fourth Industrial Revolution” that has
been brought about by IoT/AI is significantly impacting economic
activities including manufacturing, sales, and consumption as well
as people’s lifestyles. Market and customer needs are shifting
“from providing goods to providing experiences” and “from
ownership to use” and the creation of significant added value has
changed from products in of themselves to the various services
produced from data.
7
Against this backdrop, the latter-half three years plan this time firmly adheres
to the basic policy of expanding business by the dual aspects of strengthening
main businesses while expanding business domains and converting the
business structure. At the same time, we intend to lead the industry by
focusing especially on the following two points.
The first point is that we will significantly convert the revenue structure in the
air conditioning business to an configuration that not only performs units sales
of energy-saving equipment but also earns revenue throughout the entire
value chain. The advance of IoT/AI technologies has enabled the low-cost
development of infrastructure that analyses accumulated data. Leveraging
these technologies, we will promote air conditioning systematization and
networking and provide a variety of services that include energy-saving
proposals for the entire building, design and engineering, and a wide range of
services extending from servicing and maintenance to failure prediction. In
this way, we create new customer value.
The second point is for us to strengthen our environment-leading initiatives by
utilizing our position as the only manufacturer providing both air conditioning
equipment and refrigerant to promote conversion to R32 and development of
new refrigerants and equipment for even lower GWP. By further refining our
expertise in energy-saving technologies and contributing to the realization of a
low-carbon society, we aim to solve social issues and expand business.
8
In a three-year period from now, we will conduct growth
investments amounting to 600 billion yen for capital investments
and research and development (investment plan: 360 billion yen;
R&D: 220 billion yen). Investments for M&A will continue to be
aggressively implemented as part of our business strategy but
because this area is currently under review it has been excluded
from the investment plan at this time.
In addition to increasing production capacity, strengthening product
development, and enhancing the sales and after sales service
systems, we will work to strengthen business competitiveness by
such activities as accelerating the AC solutions business that
utilize IoT/AI, building a digital factory, strengthening and improving
environmental technologies to comply with tighter environmental
regulations, acquiring advanced technologies through open
innovation, and hiring and developing IT-related personnel.
9
Based on these factors, we established quantitative targets for fiscal
year 2020 of 2 trillion 900 billion yen in net sales, 348 billion yen in
operating income, and 12% in operating income margin.
However, we have not abandoned our goal for net sales of 3 trillion
yen which I mentioned at the beginning of formulation of FUSION20.
In addition to our focus on execution and achievement of Group
strategy themes, I would like us to challenge the goal of 3 trillion yen
in net sales by further developing business expansion themes.
For operating income margin, we will continue by achieving 12%
operating income margin while executing growth investments and
striving in the future with an eye on the appropriate level as a truly
global and excellent company.
10
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