presentation custo barcelona ad campaign
DESCRIPTION
AD CAMPAIGNTRANSCRIPT
CUSTO BARCELONAMarta Hidalgo Tristany
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CONTEXT• Disco-‐club
• Models: 3 girls and 2 boys from 18 to 24.
• Pictures: -‐ models coming out of a limousine and treading the red carpet that
will take them to the entrance of the club with photographers surrounding
them as if they were famous.
-‐ inside the club on the dance floor and VIP zone.
• Concept: reflect the VIP life in the night world.
• Models will express determinaFon, safety, comfort, fun and status.
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TONE
• The slogan: ‘Feel Free to Be a VIP’.
• CollecFon: tradiFonal tailoring, handmade looks, hand-‐embroidered details, luxury and bling -‐-‐> fits very well with the slogan.
• Speaking personally and amicably to the buyers, aSracFng them with the slogan to buy clothing of the brand and feel VIP with clothing at an affordable price.
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CASTING
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LOCATION
City: New York.
• Club: Home Nightclub New York, one of the most famous and chic clubs in New York.
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COLOR-‐ Brown -‐ Black -‐ Maroon
-‐ Beige -‐ Grey -‐ Green
-‐ Red
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MUSIC
• Cut Copy -‐ Ligts and Music
hSp://www.youtube.com/watch?v=8R1X2TxW5Rk
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AUTHORITIES• Photographer: James Hickey
• Professional from Los Angeles.
• Creates artistic fashion and lifestyle images with unique style.
• Images with vivid color and expression.
• The images tell stories and ideas of people who are full of beauty and life.
miércoles 9 de febrero de 2011