THE TRAINING FOR THE PUBLISHING INDUSTRY IN FRANCE

Presentation by the students of the Specialised Master« Management for the Publishing industry »

CONTENTSA SUCCESSFUL PARTNERSHIP

THE TRAINING PROGRAM

SEMINARS ABROAD

25 STUDENTS, 25 PROFILES

COURSE MODULES

A GATEWAY TO MANAGEMENT POSITIONS

A SUCCESSFUL PARTNERSHIP

ESCP EUROPE

The world's first business school (est.1819)

A solid insight into business

A general perspective on management issues

A true European identity : campuses in Paris, London, Berlin, Madrid, and Turin

ASFORED

The French publishing training center

Since 1972, the training center has been the reference for publishing professionals

Each year, more than 2 000 professionals are trained

High-tech equipment

A staff of tutors with high technical expertise

THE PARIS CAMPUS

• A full-time high level training in management for the publishing industry

• For postgraduate students who wish to acquire a professional expertise

• A demanding selection process: 20 to 25 applicants with different backgrounds are accepted every year

• A cross-disciplinary program: cultural, legal, economic, graphic, technical, advertising, sales and international aspects

• Each year, a leader of a prestigious publishing house mentors the students: Antoine Gallimard (Gallimard), Arnaud Nourry (Hachette), Teresa Cremisi (Flammarion), Claude Cherki (Le Seuil), Francis Esménard (Albin Michel)…

THE TRAINING PROGRAM

• Seven months of academic and technical courses by top faculty members and professionals

• A several month work experience in the publishing field

• Regular conferences with publishing experts concerning the latest trends (digital issues, co-publishing, sales management…)

• The final professional thesis tackles a relevant issue or develops a project linked to the student's work experience

•Opportunities to meet professionals around the globe: Asfored’s 40th anniversary, book fairs (Paris, New Dehli…)

THE TRAINING PROGRAMA program strongly tied to the publishing profession

QuebecMadrid Milan Beijing

New Delhi

SEMINARS ABROADSharing perspectives with publishers around the globe

DIFFERENT BACKGROUNDS, SAME PASSION

25 students, 25 profiles

Environment & marketsPublishing strategy

COURSE MODULESA complete program, adapted to the latest market evolutions

Issues and prospects in publishing Financial environment The publishing process Sales and distribution Co-publishing and business partnerships

The publishing project : from idea to executionDigital publishing : context, challenges and development issuesProofreading and copy editing

Production

Purchasing strategySpecification requirements for prepress, press and postpressBudget buildingDigital publishing : process andtechniques

Financial control & publishing business models

AccountingProduction controlFinancial controlDigital business models

Marketing in the publishing industryMarketing mixMarket studiesOffer strategySales pitchCover designCommunication plan on line/off line

Artistic managementMarketing

Brief and mock-upsText and graphicsTypographyThe role of illustrationsProfessional softwares packages and tools

COURSE MODULESA complete program, adapted to the latest market evolutions

Personal development

Management techniquesRésumé workshopsJob interview simulationsEnglish in the publishing world

Publishing contractUse of intellectual property rightsRisks and challenges of the internetIconography legal aspects

Publishing legislation

A GATEWAY TO MANAGEMENT POSITIONS

• What did they become ?

Guillaume Dervieux (1992) : Managing director & vice-president - Editions Albin Michel

Geoffroy Pelletier (1993) : Managing director - Société des gens de lettres de France

Julien Donadille (2002) : Cultural attaché - French Embassy in Rome

Camille Mofidi (2004) : Project manager - Syndicat national de l’édition

Emmanuelle Henry (2006) : Content Acquisition Manager, Analyst - Amazon

Vincent Piccolo (2007) : Digital development manager - La Martinière group

Florent Souillot (2009) : Digital Development - Flammarion Group

60% work in editorial departments20% work in marketing10% are sales managers

10% work in foreign rights

THANK YOUFOR YOUR ATTENTION