presentation design 202
DESCRIPTION
PowerPoint Design 202 (intermediate level), a workshop I presented in January 2014. Useful for business, consulting, sales, marketing, and case competition presentations.TRANSCRIPT
Presentation Design 202 Prepared by Laura Wong
Laura Wong
• Self-taught graphic designer
• 1st place in CMABC Case Competition (2011), 1st place in Manitoba International Marketing Competition (2013), 3rd place in Brazil Case Competition (2014)
• TA for COMM 202 and works full time for the Vancouver Canucks
Learning Outcome
Design P!inciples
§ Keep it simple
A selection of
1
DESIGN PRINCIPLE:
Keep it simple
• Limit fonts and colours
• Say no to gradients, glows, borders
• As few words as possible – every character must count!
• Use visual representations where possible
• Simplify graphs and data (remove unnecessary axes, labels, background colours, lines)
DESIGN PRINCIPLE:
Keep it simple
Who should I give my extra concert 6cket to?
Mom Roommate Boyfriend Best friend
DESIGN PRINCIPLE:
Keep it simple
Who should I give my extra concert 6cket to?
Mom Roommate Boyfriend Best friend
DESIGN PRINCIPLE:
Keep it simple
Who should I give my extra concert 6cket to?
Mom Roommate Boyfriend Best friend
DESIGN PRINCIPLE:
Keep it simple
Who should I give my extra concert 6cket to?
Mom Roommate Boyfriend Best friend
DESIGN PRINCIPLE:
Keep it simple
Who should I give my extra concert 6cket to?
Mom Roommate Best friend
Design P!inciples
§ Keep it simple
§ Limit fonts & colours
A selection of
1
2
DESIGN PRINCIPLE:
Limit fonts and colours
• Find colours that work well together (use a colour scheme)
• 2-3 colours; designate 1 for emphasis
• 1, maybe 2 fonts à don’t want to visually overwhelm viewer or create visual confusion
Design P!inciples
§ Keep it simple
§ Limit fonts & colours
§ Consider contrast & readability
A selection of
1
2
3
DESIGN PRINCIPLE:
Contrast & readability
• Clashing colours – Safe background colours: Black, white, grey
(avoid actual colours)
• Font size: 30pt minimum
• Sans serif vs serif fonts – Sans serif fonts (Arial, Helvetica) are easier to read
for large chunks of text
– Generally use serif fonts for titles
Design P!inciples
§ Keep it simple
§ Limit fonts & colours
§ Consider contrast & readability
A selection of
§ Use motifs 1
2
3
4
DESIGN PRINCIPLE:
Motifs
• Motifs = objects/shapes/patterns that form a theme throughout your presentation
• Can appear in your title slide, in your tracker, numbering, bullet points, emphasis
• Shapes, colours, symbols, or patterns of using style/formatting to emphasize text
Design P!inciples
§ Keep it simple
§ Limit fonts & colours
§ Consider contrast & readability
A selection of
§ Use motifs
§ Create emphasis
1
2
3
4
5
DESIGN PRINCIPLE:
Emphasis
• Can be done through colour, font size, bolding, spacing, CAPS
• For graphs/data: highlight key points using colour
• Don’t overdo it or it will lose its effect!
Design P!inciples
§ Keep it simple
§ Limit fonts & colours
§ Consider contrast & readability
A selection of
§ Use motifs
§ Create emphasis
§ Visuals vs. words
1
2
3
4
5
6
DESIGN PRINCIPLE:
Visuals vs. Words
• Use symbols or fonts (such as Wingdings/Webdings) to visually represent words
• Use simple images (not clipart!) to convey an idea faster than words can
DEMO:
Slide Master
• Learn the keyboard shortcut! • When you open up the Slide Master, do NOT
edit the top “daddy” slide unless you want something to show up on EVERY slide
• When creating a tracker, duplicate the slide multiple times and change the colour of the tracker on each of the slides
• When you exit the slide master, you can use your templates by [Home tab > Layout > Title and Content (or whatever slide you used)]
DEMO:
Smart Art
• Use smart art to save time
• Can use it to make a quick tracker
• Not really that “smart”… difficult to format and rearrange/position to your liking
DEMO:
Alignment & distribution
• If you have 3+ shapes and want to space them evenly, go to [Home tab > Format > Arrange > Align or Distribute > Distribute horizontally/vertically]
• Use the same path above to align shapes/text boxes to the same line
• When moving shapes around, a dotted line may appear to help you center/align objects in relation to each other
DEMO:
Colour schemes
• Once you have chosen a colour scheme (see resources), go to [Themes tab > Theme Options > Colors > Create Theme Colors]
• To input your colour scheme, double click on one of the Accent boxes – you will need the RGB code of each colour
• Click Apply to All – this colour scheme will now always be available when you open PowerPoint!
§ Save as a PDF § Use a colour scheme § Match the colour scheme to company’s logo/colours § Fonts: Helvetica/Arial, Myriad Pro § No gratuitous pictures/clipart § KEEP IT SIMPLE!
Laura’s Parting Tips
Colour schemes: § Colourlovers.com § Adobe Kuler
Fonts: § Fontsquirrel.com § Dafont § Myfonts.com § Exljbris.com
Resources
Symbols: § Insert – Symbol § Entypo § Wingdings/Webdings
Questions about PowerPoint? Design? Marketing? Email me anytime J
Also, feel free to add me on LinkedIn (just add a note that you attended the workshop!)
www.linked.com/in/lothwe!
Contact Me