presentation dr. horst j. kayser: the digital change constant
TRANSCRIPT
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The digital change constant
Dr. Horst J. Kayser | Boston, September 08, 2015
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Siemens Digitalization enables our customers to convert threats into opportunities
Decentralized & fluctuating power generation
Mass personalization and build-to-order
Interactive collaboration in virtual designs
Data driven predictive maintenance
Self-optimizing machines and remote maintenance
Digital services Vertical software
Digitally enhanced electrification and automation
Customers benefit • Increased productivity & flexibility • Shorter time-to-market • Improved uptimes and lifetimes
Siemens customers facing challenges Siemens Digitalization delivering answers
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Business opportunities offered by digitalization – Creating value by combining the physical and virtual worlds
Digitally enhanced electrification and automation
Digital services Vertical software
Differentiation and basis for digitalization
#1 Automation player in industry, buildings, grids, power plants and rail
The trusted partner for critical processes
Large installed base and customer access
Deep vertical know-how
€0.5 billion in FY 2014 +15% market growth 280k+ connected systems ~30 digital service offers
€2.4 billion in FY 2014 +9% market growth Largest offering among peers, continued M&A LMS, CAMSTAR, eMeter
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Consequent transformation of Siemens towards digitalization
Siemens Digitalization Strategy
Siemens as a digital company
Digital partner ecosystems
Digital technology platforms and enablers
Digital capabilities Digital foundation
Business opportunities
Vertical software Digital services Profitable growth
Digitally enhanced electrification and automation
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Siemens continuously invests in the future which is increasingly Digital Example: Manufacturing
1958
1958 - Start of production automation: Siemens receives the patent for SIMATIC
1996 - Totally Integrated Automation (TIA) enables inter-operability between all automation components
1995/96 2001 2008 2009
2009 - TIA Portal provides access to all automation tasks
2012 2014
2013 - Siemens is currently the only company whose technologies combine the real and the virtual production world under one roof
2007
2011
2012
2013
Future - virtual and real production worlds increasingly merge. On a “Digital Enterprise Platform”, product development and production are integrated step-by-step through industrial IT and Industry software
€4+ billion in investments since 2007
Production engineering and execution Beginning ca. 2000 – software for product and manufacturing design becomes increasingly important
Product development
From Vision to Reality – with the holistic Digital Factory Software portfolio
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Siemens’ solid Digital Foundation
Siemens Digitalization Strategy
Siemens as a digital company
Digital partner ecosystems
Digital technology platforms and enablers
Digital capabilities Digital foundation
Business opportunities
Vertical software Digital services Profitable growth
Digitally enhanced electrification and automation
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Creativity 30 patent first filings per day
60,000 patents held
1000 research partnerships launched annually
Financial 100m Future Industry Fund
150m joint Atos Innovation
4.1bn R&D in 2014
Depth of skills 28,800 researchers
220 data Scientists
17.500 software engineers
150 R&D locations
Innovation capabilities are the foundation of our Industrial Digitalization leadership position
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Siemens’ solid Digital Foundation
Siemens Digitalization Strategy
Siemens as a digital company
Digital partner ecosystems
Digital technology platforms and enablers
Digital capabilities Digital foundation
Business opportunities
Vertical software Digital services Profitable growth
Digitally enhanced electrification and automation
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Siemens advanced analytics platform enabling digital services
Digital technology platform and enablers – utilize the benefits of Siemens scale required to drive efficiency
Remote connectivity of 300,000 machines connected
Cloud based or on premise
Industrial grade security
Flexible integration of structured and unstructured data
Advanced analytics
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Siemens’ solid Digital Foundation
Siemens Digitalization Strategy
Siemens as a digital company
Digital partner ecosystems
Digital technology platforms and enablers
Digital capabilities Digital foundation
Business opportunities
Vertical software Digital services Profitable growth
Digitally enhanced electrification and automation
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Digital partner ecosystems – Leveraging external innovation
IT partners
Examples
Siemens Venture Capital
180+ projects
Start-up partnerships
via Technology to Business ChinaInvent
Expanding powerful partner ecosystem • Strong IT partner ecosystem
• Complementary strengths
• Partnering with start-ups
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Siemens’ solid Digital Foundation
Siemens Digitalization Strategy
Siemens as a digital company
Digital partner ecosystems
Digital technology platforms and enablers
Digital capabilities Digital foundation
Business opportunities
Vertical software Digital services Profitable growth
Digitally enhanced electrification and automation
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Siemens is driving digitalization by using the tools we sell extensively in our own production plants with lighthouse sites in Germany and China
Siemens Electronics Plant Chengdu, China Siemens Electronics Plant Amberg, Germany
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Now to look at the concrete portfolio Siemens is offering in digitalization to our customers
Siemens Digitalization Strategy
Siemens as a digital company
Digital partner ecosystems
Digital technology platforms and enablers
Digital capabilities Digital foundation
Business opportunities
Vertical software Digital services Profitable growth
Digitally enhanced electrification and automation
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Vertical software – Maserati relies on Siemens software to produce the Ghibli model
Digital twin of the product and the production line
Comprehensive integration of data from the entire value chain including suppliers
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Vertical software – Predictive malaria flag integrated in hematology system helps save lives
Smart data analytics simplifies malaria identification in blood and adds value to existing information
Customers profit from cost reduction, reliable results and improved patient care
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Vertical software – Process industry leaders rely on XHQ Operations Intelligence
Idemitsu proves that XHQ Operations Intelligence delivers measurable value
“We estimate that per site, on an average, XHQ is responsible for a profit differential of USD 10.5 Million. Over six manufacturing sites, it adds up to USD 63 Million per year.”
Yoshio Ohashi General Manager Information Systems Dept. Idemitsu, Japan
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Digitally enhanced electrification and automation – Virtual power plant with up to 500 megawatts
Decentralized generation units, small hydro and solar energy sources bundled on a virtual platform to be used as one single power plant
Multi-year agreement to integrate smart grid technology into Canadian New Brunswick’s electrical system, called “Reduce and Shift Demand (RASD)” modernization plan
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Digital services – Innovative service programs meeting customer demands
Individualized digital services improve asset availability and increase operating efficiency
Portfolio examples: Flexible maintenance
for power generation infrastructure
Flexible remote healthcare equipment services
Remote analytics based for rail operators
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So far that is what you might expect from a global technology leader, but now let’s look one step further
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By 2020 there will be five times as many connected devices as connected people
Benefit
Data Platforms
Data Sources
Internet users Connected devices
Generated data
3bn 2013
4bn 2020
2,9 ZB 2013
26 ZB 2020
8bn 2013
20bn 2020
1.5 ZB 2013
18 ZB 2020
User generated data Machine generated data
Generated data
Source: CEO Digitalization Summit 2015; IDC
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Today substantial value from user generated data – first nuclei and huge potential for machine data
Benefit
Data Platforms
Data Sources
60bn revenue
User generated data
… Targeted
advertising Social/
Advertising Health
analytics Share
economy
13bn 11bn ?
… Increased
plant security
Usage, utilization &
workflow
Service optimization
Search data
Usage data
Personal data
Text data …
Siemens sensor & machine data/ day
25 GB Gas
turbine
30 GB Smart grid platform
60 GB Computer tomograph
100 GB Controllers for
CERN
6 TB Traffic mgmt
system
All values in EUR / Source: Google / Facebook; Share economy: PwC analysis 2014; Siemens Digital Services FY14
Machine generated data
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Customer platforms such as Healthcare ‘teamplay’ leverage network effects to create significant value to doctors and patients alike
Benefit
Data Platforms
Data Sources
Dose, usage, imaging data
Dose quality Collaboration network
Usage, utilization & workflow
• Network for healthcare professionals and patients • Enables sharing of imaging data, e.g. for second
opinion, analytics • Siemens imaging equipment installed at ~ 75% of
all healthcare providers worldwide • Successful pilots underway
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• Industrial cloud platform that collects and analyzes machine data
• Open ecosystem approach for customer and partner applications
• Open connectivity approach • Flexible platform deployment
(on premise, private, public cloud) • 300 customers on existing cloud services
Customer platform ‘Plant Cloud Services’ enable the optimization of plants and machines as well as energy and resources
Benefit
Data Platforms
Data Sources
Siemens machine data
Increased plant security
Service optimization
New business
potential
Increased uptime
Decreased energy cost …
Third party machine data
Plant Data Services
Plant Security Services (PSS)
Plant Analytics Services (PAS)
Plant Cloud Services (PCS)
PCS7 Simatic …
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One more thing… Factory Automation Engineers + Gamers + Oculus Rift = Digitalization
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Thank you! Dr. Horst J. Kayser