presentation eacd 2012 portugal
TRANSCRIPT
The leading network for in-house communication professionals from all fields across Europe (EACD)
IX EACD LISBON DEBATE
“TERRITORIAL REPUTATION MANAGEMENT:
LEVERAGING THE PORTUGUESE EXPERIENCE”
15th May 2012, Hotel Altis Lisboa
WHO WE ARE International Events Networking
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EACD BOARD
16 top European communicators are elected every two years to make up the EACD board and guide the association
EACD Members
The association was founded in 2006 in Brussels by 80 in-house Communication Directors
2000 Members and Growing
38 Nationalities
Broad range of represented topics/industries
MEMBERSHIP DEVELOPMENT
REGIONAL GROUPS The EACD operates through a network of Regional Coordinators who act as local ambassadors for the association and organise
events on a local level.
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Regional Group Portugal
Coordinator:
Rui Martins, Communication Director and Head of Institutional Relations Dianova Portugal
Members: 38
Contact: [email protected] /
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Anniversary European
Communication Summit
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The highlight of EACD calendar (5th-6th July 2012)
2 Days of intensive communications discussion
600 communication professionals from all across Europe
60 notable speakers on 25 keynotes, best cases and panels
European Communication Summit
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Held annually during the Summit (5th
July 2012)
Awarded for outstanding European communications
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European city
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Thank you for your attention. For further information, please visit: www.eacd-online.eu
1. How to create attractive conditions for external investment, tourism, trade and political relationships with other countries?
2. Are countries like Portugal investing in a differentiating of
its Brand Idnetity and leveraging its characteristics and unique experiences aiming to fulfill economic and poltical benefits?
3. How to make tangible the pilars of Authenticity,
Trustworthy and Sinergy within na intelligent national strategy?
The IX Lisbon Debate 2012
Reputation
Emotional Attitudes – Admiration – Trust – Good feeling – Esteem
Rational Drivers – Economic
performance – Products & Services – Innovation – Workplace – Social Responsibility – Governance – Vision & Leadership
RepTrack™, Reputation Institute http://www.reputationinstitute.com/thought-leadership/category/country-reptrak
+
City Brand
Dimensions – Presence: city’s international status and familiarity +
contribution to science, culture, governance – Place: physical aspects and pleasentness of climate,
cleanliness and attractive architecture – People: warm, welcoming, feeling of safety – Pre-requisites: qualities/facilities of the city – Pulse: interested in filling spare time and exciting to
discover – Potential: economic and educational opportunities, good
place to do business City Brands IndexSM, Simon Anholt, GfK
http://www.gfkamerica.com/practice_areas/roper_pam/placebranding/cbi/index.en.html
Strenghthening Positive Glocal Brands
Corporations & Events Clusters Regions Nation
History, Gastronomy, Culture, Life style, Landscape, Security, Quality of life, Scientific & Tecnhological Investigation, Education
Molding experiences
Increase attraction
Leveraging differentiation
Tourists, Conference Visitors, Investors, Influencials, Opinion makers/leaders
Economic Growth and Social Development
Getting Start…
& Enjoy..!
Speaker Carlos Pacheco, aicep Portugal Global Speaker Juan Carlos Balloso, Future Places
Speaker João Pedro Maderia, troiaresort Speaker Rita Costa Gomes, ModaLisboa
23 Top Communication Professionals Attended the 9th EACD Lisbon Debate
Book NOW on your Agenda
10th REGIONAL EACD LISBON DEBATE “Going Global: managing effective
multicultural communications”
16th October 2012
4 case studies will show how international portuguese companies are dealing with communication & reputation management’s challenges and opportunities
in the countries where they are operating in…