presentation ecia: materials for the creative industries
DESCRIPTION
During the two day launch of the Alliance for Materials (MatVal) in Rome, ECIA presented itself and discussed the possibilities of materials for the creative industries. Eva Olde Monnikhof, project manager of ECIA, emphasized the possibilities creative entrepreneurs have the “classic” materials industries to offer. In her presentation she showed examples of design products made out of old milk bottles (lamps), solarpanels (a coat) and former KLM-uniforms (a bag). The main question from the audience after the presentation was: “How much is the coat, and where can we get it?” Proving that solar panels can look incredibly stylish.TRANSCRIPT
Materials for the Creative Industries
Eva Olde Monnikhof
7 February 2013
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Amsterdam as a global business hub2.3 M inhabitants in the Amsterdam Metropolitain Area.1.2 M jobs178 different nationalitiesWell connectedAir-hub Schiphol/Amsterdam Airport Internet hub: large data centresGood quality of lifeInnovative business climate: early adaptors
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Global Business HubGateway to Europe
A view on Amsterdam
SmartSmart SustainableSustainable InclusiveInclusive
EU2020 – Europe’s Growth Strategy Diversity- Knowledge- Creativity- ConnectivityZuidas/SchipholZuidas/Schiphol Cluster ExcellenceCluster Excellence
Diversity as a strengthDiversity as a strengthCapitalCapital
creative industries
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Creative Industries
The term “creative industries” refers to a range of economic activities, which deal with the generation or exploitation of knowledge and information. They comprise those businesses that deal with the creation, production and/or distribution of creative goods and services as well as with the integration of creative elements into wider processes and other sectors. They build upon a rich and diverse core of cultural heritage and skilful arts and other creative crafts and practitioners, supported by entrepreneurial and innovative services bringing creativity to the market.
Creative industries thus provide products and services in sectorssuch as publishing, media, software, consultancy, advertising, arts, entertainment, design and architecture. Many of these sub-sectors are commercially oriented and part of other sectors. The common element is that hey deal with the creation, production and/or distribution of goods and services that are strongly based on creativity.
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ECIA
The European Creative Industries Alliance (ECIA) was established in 2012 as a part of the “Innovation Union” flagship and the “Industrial Policy” flagship initiatives. It is one of the first concrete measures at European level promoting creative industries and the wider use of creativity by other industries.
ECIA’s task is to strengthen the role of the creative industries as a catalyst for innovation and structural change and to identify how the innovative power of the cultural and creative industries can be supported via new policy instruments.
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materials for creativity
Why?
Because it is needed
Because it is wanted
Because you can
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Needed
Sustainability;
Legislation;
Energy saving;
Wanted
Requested by client;
Early adopter;
Solution;
Wanted
Requested by client;
Up-cycling
Solution;
Because you can
Need for innovation;
Early adopters;
New opportunities;
stimulating new materials
Material libraries such as Materia;
Competions: green fashion competition;
R&D funding;
Valorisation days: think ESA
Invite creative entrepreneurs to test your material
Instruments
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More information
Please visit our websites:
www.aimsterdam.nl
www.creativeamsterdam.nl
www.eciaplatform.eu
www.greenmetropole.nl
Or contact me directly via:
Eva Olde Monnikhof, e.oldemonnikhof@
amsterdameconomicboard.com
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Thank you for your attention!
For inspiration please go to:http://www.youtube.com/watch?v=FvRTHynk9KA(creating an endless chair)
http://www.youtube.com/watch?v=Tsk-24UYFs0(solar sinter project)