presentation for ecsu staff retreat - july 2014

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Libraries ^ in the Digital Age Disruptions, Digital Thinking & Transformation ans

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Libraries, er, Librarians in the Digital Age: Disruptions, Digital Thinking & Transformation - a presentation I gave at Eastern Connecticut State University (ECSU) Library's Staff Retreat on Wed., July 23, 2014

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Page 1: Presentation for ECSU Staff Retreat - July 2014

Libraries^ in the Digital Age

Disruptions, Digital Thinking & Transformation

ans

Page 2: Presentation for ECSU Staff Retreat - July 2014

Who am I?Sharon Clapp, Digital Resources Librarian, Elihu Burritt Library, Central Connecticut State University

Interests:•Open source software•Web development•User Experience Design•Digital transition of the organization

Recently coauthored chapter (with Dr. Carl Antonucci):The University Library’s Evolution: Book Warehouse to Platform for Student Research and Learning

Page 3: Presentation for ECSU Staff Retreat - July 2014

The Future & The MissionR. David Lankes’ The Atlas of New Librarianshiphttp://www.newlibrarianship.org/wordpress/

Page 4: Presentation for ECSU Staff Retreat - July 2014

Understanding DisruptionDigital “Disruption” - Clayton Christensen

Why existing organizations have difficulties adapting:“The RPV theory holds that resources (what a firm has), processes (how a firm does its work), and values (what a firm wants to do) collectively define an org’s strengths as well as its weaknesses and blind spots.” - Clayton Christensen, Seeing What’s Next

Page 5: Presentation for ECSU Staff Retreat - July 2014

Signals of disruption• Non consumers• Overshot consumers• New competitors to libraries, higher

ed•Amazon•Google / Google Scholar, Wikipedia•MOOCs, Commercial universities/colleges

Page 7: Presentation for ECSU Staff Retreat - July 2014

Does this affect us?• https://www.youtube.com/watch?

v=EtukhRvBFY0#0m10s 0:10-1:11• Librarians “amongst the jobs that have a 99%

likelihood of being replaced”

Page 8: Presentation for ECSU Staff Retreat - July 2014

“Today, the world's largest bookseller, Amazon, is a software company—its core capability is its amazing software engine for selling virtually everything online, no retail stores necessary. On top of that, while Borders was thrashing in the throes of impending bankruptcy, Amazon rearranged its web site to promote its Kindle digital books over physical books for the first time. Now even the books themselves are software.”- Marc Andreessen “Why Software is Eating the World” (

http://online.wsj.com/news/articles/SB10001424053111903480904576512250915629460, 8/2011)

Page 9: Presentation for ECSU Staff Retreat - July 2014

Operating digitally

• http://vimeo.com/88296842#11m22s - 11:22 through 16:40 - Aaron Dignan on the operating model that’s eating the world -

• https://medium.com/@aarondignan/the-operating-model-that-is-eating-the-world-d9a3b82a5885

Page 10: Presentation for ECSU Staff Retreat - July 2014

The 5 Ps1. A visionary (not commercial)

PURPOSE that guides2. An agile (not linear) PROCESS that

enables3. PEOPLE who make (not manage)4. PRODUCTS built to evolve (not

built to last)5. Which become PLATFORMS for the

world (not just your company) to build upon

Page 11: Presentation for ECSU Staff Retreat - July 2014

Purpose• Your library’s WHY• THE SHIFT: FROM GROWTH AS A COMMERCIAL

AGENDA TO GROWTH AS A VISIONARY AGENDA• Example used = Google’s mission “is to

organize the world’s information and make it universally accessible and useful.”

Page 12: Presentation for ECSU Staff Retreat - July 2014

Process• SHIFT: FROM PROCESS AS QUALITY

ASSURANCE TO PROCESS AS ITERATIVE IMPROVEMENT

• “Processes that are adopted within Responsive cultures tend to be focused on experimentation, autonomy, and speed. Words like agile, lean, and user-focused dominate the process conversation. From Holacracy to Lean Startup Method, these processes are not about control or risk – they're about getting better every day.”

https://medium.com/@aarondignan/the-operating-model-that-is-eating-the-world-d9a3b82a5885

Page 13: Presentation for ECSU Staff Retreat - July 2014

People• THE SHIFT: FROM PEOPLE AS MANAGERS OF

COMPETITIVE ADVANTAGE TO PEOPLE AS MAKERS OF COMPETITIVE ADVANTAGE

• EXAMPLE: VALVE HIRES AMAZING PEOPLE THAT LOVE MAKING GAMES AND LETS THEM CHOOSE THE ROLES THEY FILL AND THE WORK THEY DO EVERY DAY, NO MANAGERS REQUIRED

Page 14: Presentation for ECSU Staff Retreat - July 2014

Products [/ Services]• Built to evolve (not to last forever)• What do academic libraries create?

• Services• Information products / learning objects

Page 15: Presentation for ECSU Staff Retreat - July 2014

Platforms• Which become PLATFORMS for the world (not

just your library) to build upon• Make it dead easy for others to use your

system for their own ends • RSS feed outputs / embedding into other

apps / systems• Help them to be successful / make them look

good, appear smart• Make your colleagues into heroes

Page 16: Presentation for ECSU Staff Retreat - July 2014

The Organization•Empowerment to take action – move the authority to where the information is (took a couple of years for full implementation) - https://www.youtube.com/watch?v=psAXMqxwol8#0m0s (0-5:32 (total 9:47)) – inspectors – highest rating ever seen

Page 17: Presentation for ECSU Staff Retreat - July 2014

RPV & Resistance to Change

Why existing organizations have difficulties adapting to technological change / innovating:“The RPV theory holds that resources (what a [library] has), processes (how a [library] does its work), and values (what a [library] wants to do) collectively define an organization’s strengths as well as its weaknesses and blind spots.”

- Clayton Christensen, Seeing What’s Next

+

Page 18: Presentation for ECSU Staff Retreat - July 2014

Bureaucracy• A History of bureaucracyhttp://www.ted.com/talks/sugata_mitra_build_a_school_in_the_cloud (0-1:30 = bureaucracy)

Page 19: Presentation for ECSU Staff Retreat - July 2014

Online Shift in Education, Learning, Libraries

•= books, artifact-centric, physical materials

•Though people love the book, the traditional print materials, it won’t stave off irrelevance/obsolescence to be id’ed with print

•Learners are more successful with libraries, but libraries don’t immediately spring to mind

•When learners find libraries, they are almost universally useful

•Online learners most successful with convenient (online) library services & resources

“The same digital forces reshaping education will reshape libraries, … even if libraries are ready, will education consumers seek out libraries? Will libraries miss the cues? The brand perception of libraries remains firmly planted in tradition. Libraries = books.”

- At a Tipping Point: Education, Learning and Libraries: A Report to the OCLC Membership https://oclc.org/reports/tipping-point.en.html 14)

Page 20: Presentation for ECSU Staff Retreat - July 2014

Digital Branch Usage•From OCLC’s report, library just didn’t come to mind for most online learners

•79% of internet users began their online information search on search engine, same with online learners

•Once found, library website used by 84% of online learners

•Increasing use of library website from 2010 to 2014

•“College students who use a library website find it useful” - (pp. 74-76)

Page 21: Presentation for ECSU Staff Retreat - July 2014

User eXperience Design & “the Digital Branch”•Importance fo “convenience” & importance of “online” to learners’ success (OCLC’s Tipping Point Report)

•Don’t just imitate most successful libraries’ toolset, imitate their processes and human resource allocation

Page 22: Presentation for ECSU Staff Retreat - July 2014

Why UX matters● Key strategy for winning companies in a digital

world is great user experience● Key strategy for losing organizations is a lousy,

unreliable user experience

Page 23: Presentation for ECSU Staff Retreat - July 2014

 

Page 24: Presentation for ECSU Staff Retreat - July 2014

UX = Winning!

Page 25: Presentation for ECSU Staff Retreat - July 2014

What we learned about the “digital branch” through usability testing•Usability testing of Summon’s big reveal -Everything is the website to the end-user

Page 26: Presentation for ECSU Staff Retreat - July 2014

Shamelessly Steal from today’s successful digital

organizations• Successful UX/Design techniques

• Needfinding exercises• Persona creation• Metrics

• Approaches to getting the work done• Experimentation• Minimum Viable Product• Coding

• Wisdom of crowds – conversations• Allocation of resources to those services which

have gotten short shrift & you have more need of in the future – eliminate other things

Page 27: Presentation for ECSU Staff Retreat - July 2014

Libraries’ & Librarians’ Unique Competitive AdvantagesNo profit-making needs – commercial values/purpose locked in at outset

Research superpowers – gleaning from other successful folks

Have learned how to learn effectively

Page 28: Presentation for ECSU Staff Retreat - July 2014

Opportunity Spaces•Becoming a superhero by

Turning others into heroes•Blazing the trail•Solving problems•Advocating for the non-corporate (& thus disempowered)

•Seeking social justice – usability, accessibility•Studying the changes and the techniques that work for those changes

Page 29: Presentation for ECSU Staff Retreat - July 2014

Is Transformation Possible?Consider the Hunt Library, NCSU - http://www.ncsu.edu/huntlibrary/watch/

Page 30: Presentation for ECSU Staff Retreat - July 2014
Page 31: Presentation for ECSU Staff Retreat - July 2014
Page 32: Presentation for ECSU Staff Retreat - July 2014

“… there is power in libraries and steel in librarians. It goes deeper than tradition, buildings, and books. The reason for the protests and protectiveness over libraries is not found in collections of materials or

columns and architecture. To find the answer to this riddle, one must look past the buildings and the

books to the professionals who, throughout history, have served humanity’s highest calling—to learn.”

R. David Lankes – Expect More - http://rilandpub.wordpress.com/sample-chapter/

Page 33: Presentation for ECSU Staff Retreat - July 2014

Thank you!Sharon [email protected]

Digital Resources LibrarianElihu Burritt LibraryCentral Connecticut State University860-832-2059

Twitter @sclapp