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TRANSCRIPT
Using Data for Communication
Presentation for GeOnG 2012
By Timo Lüge
Social Media for Good – www.sm4good.com 08.11.2012 1
Photo: Golanlevin
The Value of Visualization
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By: Column Five; http://vimeo.com/29684853
The Role of Data in Communication
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Reporting
Spreadsheets
Tables
Coordinates
The Role of Data in Communication
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Advocacy
Marketing
Tugging at the heartstrings
Campaigns
The Role of Data in Communication
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Reporting Advocacy
Spreadsheets
Tables
Coordinates
Marketing
Tugging at the heartstrings
Campaigns Data-Driven
Communication
Where are we in a process?
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What do (big) numbers mean?
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10x
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Strong emotional appeal,
often with little data
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By: Thomson Reuters Foundation; Trust.org
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By: Thomson Reuters Foundation; Trust.org
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The Role of Data in Communication
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Reporting Advocacy
Spreadsheets
Tables
Coordinates
Marketing
Tugging at the heartstrings
Campaigns Data-Driven
Communication
Thoughts
There is a difference between public information and accessible information
Humanitarian Organizations frequently have good data/information but are not able to share it effectively.
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Data driven, visual communications products can bridge that gap.
Photo: Lotte Grönkjaer
Resources
Drawing by Numbers: http://drawingbynumbers.org/
Data Journalism Handbook: http://datajournalismhandbook.org/
Visual Information for Advocacy: http://tacticaltech.org/sites/tacticaltech.org/files/infodesign.pdf
Guardian Data Store: http://www.guardian.co.uk/data
Infographics - The Power of Visual Storytelling: http://www.columnfivemedia.com/book/
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Thank you!
Timo Lüge
Social Media for Good
www.sm4good.com
Twitter: @timolue
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