presentation for les roches2016
TRANSCRIPT
Joe Di DonnaProfessional & educational background
Cultural background
Milan is the second-largest municipality in Italy and the capital of Lombardy as well as of the province of Milan. The basic administrative division proper has a population of about 1.3 million, while its urban area is the 5th largest in EU and the largest in Italy with an estimated population of approximately 5.2 million.
My grandfather and my father were doctors.
Educational background
High School Diploma in Classical Studies – Milano
Laurea Magistrale (Master of Arts) in Political Sciences with Thesis on “Woman’s image within
the nowadays’ advertising-panorama” at Università degli Studi di Milano
PhD (expected 2016) in Social Sciences and Politics with Research on “History of the Italian
touristic promotion in Switzerland 1919-1943” at Universitè de Lausanne
The jewel: from matter to symbol presented at IED ModaLab - Milan – Italy – 2004
Bicycle world in Italy presented at VeloMondiale - Montreal – Canada – 1992
Public relations in Industrial associations. A specific case: ANCMA presented at International College of Arts and Sciences – Milan – Italy – 1990
Woman’s image in the Advertising-communication presented at International College of Arts and Sciences - Milan – Italy – 1988
Conferences
History of the Italian touristic promotion in Switzerland 1919-1943 presented at UNIL – Lausanne – Suisse – 2012
Social Media Optimization for SuperClubs Breezes Resorts & SPA” presented at BiTS (Die Unternehmer-Hochschule) – Iserlhon – Germany 2012
Analyse et développement de l'image de la femme dans la communication commerciale de la Suisse Romande et le Tessin presented at UNIL – Lausanne – Suisse – 2011
Social trends 2010 presented at ModaIn in FieraMilano – Milan - Italy- 2009
Conferences
Social Media Optimization on Luxury Hospitality:
a case study Mandarin Oriental presented at the 2nd International Conference on Marketing (ICOM 2014) – Sri Lanka - Colombo - February 2014
Integrated Marketing Communications for luxury hospitality presented at LCBR European Marketing Conference 2013 – Frankfurt – Germany
Conferences
Conferences
Sensory Marketing Strategies in the Luxury Hospitality Industry: Analysis of the most interesting sensory marketing strategies in some prestigious luxury resorts – InstSIS- Orlando International Multidisciplinary Academic Conference – August 2014 – Orlando USA
Luxury Hospitality in Croatia 2004-2014: a case study Maistra. Evolution analysis of Croatian luxury tourism with a specific attention of Maistra company part of the Adris Group. –2015 InstSIS/IAABR-BANGKOK International Multidisciplinary Academic Conferences – July 2015 – Bangkok THAILAND
Di Donna G. (2015) “ Evolution analysis of Croatian luxury tourism with a specific attention of Maistra company part of the Adris Group” – Bangkok – Thailand – Journal of Strategic and International Studies
Di Donna G. (2014) “ Sensory Marketing Strategies in the Luxury Hospitality Industry: analysis of the most interesting sensory marketing strategies in some prestigious luxury resorts” – Orlando – USA – Journal of Strategic and International Studies
Di Donna G. (2013) “Analysis of multi-sensory marketing in a luxury resort SPA” – Frankfurt – Germany - LCBR Proceedings
Di Donna G. (2012) “Social Media Optimization for SuperClubs Breezes Resorts & SPA” – Iserlhon – Germany – Conference Proceedings
Di Donna G. (1992) “Bicycle world in Italy” Velomondiale - Montreal - Canada – Conference Proceedings
Di Donna G. (1988) « Figure Femminili emergenti nella comunicazione pubblicità odierna » pag. 40 – La Pubblicità – magazine
Di Donna G. (1988) « L’immagine femminile nella pubblicità odierna » pag. 33 – La Pubblicità - magazine
Publications
International Public Relations for ANCMA (Motorcycles, Bicycles, Helmets, Clothing, Accessories) - Italy
Italian Delegate in COLIBI (Bicycles) & COLIPED (Accessories) – Bruxelles – B
Promotion Manager for Editoriale Giorgio Mondadori – Italy Marketing Manager for UNI (Italian Standard Body) – Italy UNI delegate in ISO (Int’l Standard Body) – Geneva – CH Public Relations Manager – GTS Group (Beauty Equipments &
Cosmetics) - Italy Marketing Consultant – PhotonLife (Lasers for beauty & medical sector)
– Italy & US FL Marketing Manager – White Sun (Sun Center Franchising) – San Marino Social Trends Consultant – ModaIn (Textile) – Italy International Consultant – TopJob (ICT Recritment) – Europe Marketing Manager – FIM (Italian Powerboating Federation) – Italy Communication Consultant – ICTsquare (web portal) – Italy Content Manager – MisterHouse (web site) – Italy Marketing Consultant – JTL Realty Inc Tampa/St. Petersburg
(Resorts) - US FL Marketing Consultant – Soitaab (Lasers for industry) – Italy Projects Consultants – Emisphere & Equipe (Events agency) - Italy
Professional background in business sectors
Lecturer of Fashion Management, Fashion Marketing, Consumer Behaviour care of:
IFA Paris - Shanghai
IED ModaLab & IED Comunicazione – Milan (also Coordinator Master Area Fashion Marketing & Communication)
European Fashion School - Milan
Uptodate Fashion Academy - Milan
Istituto Moda Burgo - Milan
Tessile di Como - Milan
Italian Fashion School (c/o SIAM) - Milan
Professional background in educational sector (fashion)
Lecturer of Sociology and Copywriting at International College of Arts and Sciences - Milan
Lecturer of Sociology, Communication & Media, Consumer Behaviour, Copywriting for Camera Nazionale della Moda (Italian Fashion Chamber) with the sponsoring of European Social Fund - Milan
Visiting Professor for Marketing, Communication, Sociology care of B.A. & Masters & M.B.A. courses at European School of Economics – campuses of Milan and Lucca
Module leader of Integrated Marketing Communications in Masters for the 5 campuses of European School of Economics – Milan-London-NY-Lucca-Rome
Visiting Professor of International Marketing, Strategic Marketing, Fashion Marketing at International Universities of Southern Europe care of Masters and MBA of
Madrid Business School - Barcelona Business School - Valencia International Business School
Professional background in educational sector
Les Roches
Since January 2010 I have started my activity in Les Roches like:
Marketing Lecturer for BBA/NEASC courses
Marketing Lecturer for BSc/LRG courses
Marketing consultant for IP projects
Marketing consultant for Capstone
Marketing tutor for BSc dissertations
Coordinator of Marketing pathway
Member of Research Faculty Council
Member of Swiss Marketing Association
Member of Associazione Italiana Carabinieri (Italian Military Police)
1st category Trainer of body building IFBB-FIACF
Other activities
Contacts
Joe Di Donna
Email [email protected]
Professional Network www.linkedin.com/in/joedidonna
Academic Network http://lesroches.academia.edu/JoeDiDonna
Othershttps://twitter.com/joedidonna1
https://about.me/joe.didonna