presentation for resnik partners

Deb Krier, The SociaLight

Using Social Networking in a Job Search

August 10, 2010


what is social networking?

Social networking (or media) focuses on building online communities of people

who share interests and/or activities. Most social network services are Web-based and

provide a variety of ways for users to interact, such as e-mail and instant

messaging services.


six degrees of separation

The idea that, if a person is one step away from each person they know and two steps

away from each person who is known by one of the people they know, then

everyone is at most six steps away from any other person on Earth.


why does it matter?

• 92% of companies hiring in 2010 use or are planning to use social networking sites to find and attract candidates this year

86% use LinkedIn60% use Facebook50% use Twitter

• 58.1% of survey respondents reported they had successfully hired a candidate through a social network

Source: Jobvite 2010 Social Recruitment SurveyOver 600 HR and recruitment professionals completed the survey


why?

Relationships

Relationships

Relationships!!


tips & techniques

Don’t be one-dimensionalBe a resourceCombine professional & personal postsDon’t let people forget youGrammar, spelling and punctuation DO count!Do not ever lie, swear, tell bad jokes and so onWatch posting too much religion or politicsDo not ever post something you don’t want

“someone” else to see


what social networking is NOT

PrivatePersonalHiddenX


why it matters

• Recruiters review online reputational information about candidates:All the time – 44%Most of the time – 35%

• Recruiters believe positive online reputation matters:To a great extent – 48%To some extent – 38%

• 70% of recruiters have rejected candidates based on online information!

Microsoft Study, 2010


linkedin

• Exists to help you make better use of your professional network and help the people you trust in return

• Over 75 million members in over 200 countries and territories around the world

• A new member joins approximately every second, and about half of members are outside the U.S.

• Executives from all Fortune 500 companies are LinkedIn members

• Average user is over 41 years old and earns more than $100,000 per year


completing a profile

• Basic InformationLast Name (20)First Name (40)Former/Maiden Name (40)Display Name

• Professional “Headline” (120)• Country and Zip Code• Industry• Photo (4 mb)


completing a profile

• SummaryProfessional Experience

& Goals (2,000)Specialties (500)

• ApplicationsBlogs, events,

presentations, Tweets, polls

• ExperiencePaid and volunteer

• Education• Recommendations• Interests (1,000)• Honors & Awards (1,000)• Personal Information• Contact Settings

• SettingsEmail addresses


learn.linkedin.com/job-seekers/


join groups


connect & search


search jobs


research the competition!


facebook

• More than 500 million active users • More than 250 million users log on at least

once each day• More than 2/3 of users are not in college • The fastest growing demographic is 35 years

old and older • Average user has 130 “friends”


twitter

• A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What’s happening?”

• Over 105 million registered users• Messages can only use 140 characters• More than 50 million tweets per day• 40% of users earn more than $50,000 per year


business cards


personal website


blog


it’s all about…


one final thought

77% of the 2009 Jobvite survey respondents reported that they

use social networks to reach passive candidates who are not actively seeking employment.

presentation for resnik partners

Career