presentation for the digital cmo conference

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Lessons, Insights and Beyond Digital CMO Conference 2012 run Nair | indianeye.org My experience with Digital at Mahindra Holidays

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Page 1: Presentation for the Digital CMO conference

Lessons, Insights and Beyond

Digital CMO Conference 2012

Arun Nair | indianeye.org

My experience with Digital at Mahindra Holidays

Page 2: Presentation for the Digital CMO conference

Challenges & SolutionsInsights & Takeaways

Page 3: Presentation for the Digital CMO conference

Bottom of the Pecking Order.

Page 4: Presentation for the Digital CMO conference

Assimilation. Workshops for the Management.

Page 5: Presentation for the Digital CMO conference

Competition Benchmarking.

Page 6: Presentation for the Digital CMO conference

Snowball your Way. Build your Case.

Page 7: Presentation for the Digital CMO conference
Page 8: Presentation for the Digital CMO conference

ROI? Show me the Money!

Page 9: Presentation for the Digital CMO conference

Map your Campaign against Business Metrics.

Page 10: Presentation for the Digital CMO conference

Agency Dissonance.

Page 11: Presentation for the Digital CMO conference

Bucket your Agencies into Functions.

Page 12: Presentation for the Digital CMO conference

Hybrid Agency Model Works Best.

Page 13: Presentation for the Digital CMO conference

Challenges & Solutions

Insights & Takeaways

Page 14: Presentation for the Digital CMO conference

ORM, the 3Es.

Page 15: Presentation for the Digital CMO conference

Online Reputation Management

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Online Reputation Management 3Es: Ear to the Ground

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Online Reputation Management 3Es: Engage

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Online Reputation Management 3Es: Energize

Page 19: Presentation for the Digital CMO conference

Social Media

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Social Media One Size Doesn’t Fit All

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Social Media The Follower Fallacy

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Social Media Nurture that you can Sustain

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Interactive Session

Arun Nair | indianeye.org | [email protected]