presentation for volunteerssa congress
DESCRIPTION
Covers the basics of Social Media with focus on Content as the key to developing engagement with relevant communities...Social Commerce is the outcome in that it leads to business in selling the organisation to stakeholdersTRANSCRIPT
StopStopMarketingMarketing
StartStartSellingSelling
SellingSellingisis
ListeningListening&&
Problem SolvingProblem Solving
What’sWhat’sin it forin it forME?ME?
Givers Givers and and
TakersTakers
Let your happyLet your happyCustomers doCustomers doThe MarketingThe Marketing
forforYouYou
I help PeopleI help Peoplewith the Transitionwith the Transition
to Social Commerceto Social Commerce
Rick CarterRick Carter
Why Me…..BUSINESS
ProgrammerAnalyst
IT Sales/MarketingSports Management PR/MarComm Social MediaSocial Commerce
BUT THERES MORE..AthleteCoach
Board Member Life MemberNFP CEO Media/MarketingTeam Management
Volunteer (Giver&Taker)
Top two reasons most nonprofitsTop two reasons most nonprofitswantwant to use social media: to use social media:
FreeFreeEveryone Else is Doing ItEveryone Else is Doing It
Those are the Those are the two worst two worst
reasons to start reasons to start using social using social
media.media.
When nonprofits When nonprofits shouldshould use social media: use social media:
To start conversations with a new audienceTo start conversations with a new audienceTo deepen conversations with an existing audienceTo deepen conversations with an existing audience
To make all conversations more efficientTo make all conversations more efficient
PEOPLEPEOPLEBuy from Buy from PEOPLEPEOPLEthey LIKEthey LIKE
PEOPLEPEOPLEBuy StoriesBuy Stories
Build the Build the ConversationConversation
Make itMake itEASYEASY
Web PresenceWeb Presence
“TECHNOLOGY is shifting POWER
away from the editors,the publishers,
the establishmentthe media elite.
Now it’s the PEOPLE who are in CONTROL.”
Rupert Murdoch
Newspaper Readership
TRANSITIONTRANSITION
NewspaperNewspaperto to
News SupplierNews Supplier
NBNNBN
more than 50%more than 50%of Aust Businessof Aust Businesssees Opportunitysees Opportunity
Years it took to reach a market audience of 50 million:
Radio: 38 Years
TV: 13 Years
Internet: 4 Years
iPod: 3 Years
2 Years
96% of Generation Y belongs to a social network.
65%
IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.
http://www.wikipedia.org
SOCIAL MEDIA
Top 100 SA 26%
OR SA Late??
Top 100 SA 26%
Top 100 ASX 81%
OR SA Late??
Top 100 SA 26%
Top 100 ASX 81%
Fortune 500 100%
or SA Late??
“We are the third place in the lives of millions of our customers. We are the coffee that brings
people together every day around the world to foster conversation and community.”
ChallengesContentCommunicationConnection/ConversationCollaborationConversion
The Cs:
strangersfriendsvolunteersloyal volunteers
advocates
People:
Get digitalGet relevantGet simple
Get practicalGet original
Monitor the conversation
Listen to the conversation
Participate in the conversation
Shape the conversation
If you’re able to have a conversation, then you’re doing something right.
Technology andthe Internetare a strategy,not a solution
Use processes that are both digital and ‘analog’
Policy & Strategy
Content
Traditional
&
New
Volunteers
Embrace,
don’t fear,
the ever-changing world of
technology
Work with strategicpartners to ease
the learning curve
strategy
Who are you talking to?
Who do you want to talk to?
What are you saying?
Can people understand you?
What tools are you using?Are you using new media?
Are people talking about you?
Is anyone listening?Who’s talking back?
Can people have a conversation with your organization?
Are you saying something that matters?Do you understand the changing media landscape?
What’s next? Who’s speaking for you?
Benefits of aBenefits of aSocial Media StrategySocial Media Strategy
A Social Media Strategy helps your organization A Social Media Strategy helps your organization have a have a consistent message and voiceconsistent message and voice
A Social Media Strategy helps A Social Media Strategy helps link your online outreach to your link your online outreach to your organization’s traditional media initiativesorganization’s traditional media initiatives
A Social Media Strategy can help A Social Media Strategy can help increase the amount and increase the amount and depth of advocacy your organization doesdepth of advocacy your organization does
strategystrategyIt all starts with a It all starts with a
Pieces of a social media strategyPieces of a social media strategy
AudienceAudience
AudienceAudience
StrangersStrangersFriendsFriendsVolunteersVolunteersLoyal VolunteersLoyal VolunteersAdvocatesAdvocates
Pieces of a socialPieces of a socialmedia strategymedia strategy
GoalsGoals
GoalsGoals
Long-termLong-termShort-termShort-term
Pieces of a social media strategyPieces of a social media strategy
ResourcesResources
ResourcesResources
PeoplePeopleTimeTimeMoneyMoneyToolsTools
Pieces of a social media strategyPieces of a social media strategy
ActionAction
ActionAction
WhoWhoWhatWhatWhenWhenWhat platformWhat platformWhat purposeWhat purposeOutcomeOutcome
Start the conversationStart the conversationMake the commitmentMake the commitmentFind the championFind the champion
strategy
Volunteer recruitment
Board development
Press relations
Strategic planning
Employee relations
Buzz buildingPublic relations
CommunicationsDonor appreciation
Development
Event planningVolunteer retention
Employee recruitmentCommunity relations
Advocacy
Alliance building
YOU THEM
ENGAGE
WordsPicturesVideosSlideshows
FacebookYouTubeBlogsTwitterNewspapersRadioTVMagazines
YOU THEM
ENGAGE
Specific PAGESFor people that want to listen to you
Detailed WEBSITEFor people that do want to know you
Make it Easy to find out all about You
2011Group purchasing
InBound Marketing
Content Content Content
SEO/SEM/Analytics
Privacy Issues
Mobile Takes Off
Group Decisions
Web Presence not Web Site
More Money In Budgets
Your Video Channel
But…… BE WHAT YOU SAY
Let others tell your story for you Testimonials - Video…… Case Studies Statistics Polls/Competitions Examples
Make your own NEWS
don’t talk about how good you are…
talk about the goodgood things
you do for PeoplePeople
What’sYOURHeadline…… and emotive Image
A Social Media Campaigndelivers..
Awareness/Interest/Credibility+
Consideration +
Trial+
Loyalty+
Advocacy
I help PeopleI help Peoplewith the Transitionwith the Transition
to Social Commerceto Social Commerce
Rick CarterRick Carter
Thank YouThank You&&
Have a Great ChristmasHave a Great Christmas&&
New YearNew Year
Rick CarterRick Carter
Rick CarterRick Carter
@eNova_Rick
eNovaRick
eNovaDigital
eNovaCommunications
eNovaPR2.wordpress.com
Or just Google Rick Carter Adelaide [email protected]