Report on Designing Concept for a 4 Star Business Hotel Adjacent

to Delhi Airport

Roadmap

• Introduction• Methodology• Mapping the Area• Major Findings of Primary Studies• Comparison Chart of International Airport Hotels• Methodology for designing the Concept• Target Audiences• Concept of Hotel

Objective

• To design the product concept inclusive facilities, amenities and service for 200 rooms 4 star business hotel adjacent to Delhi Airport/ Terminal D (walking distance of 5 minutes from airport)

• In the study, both primary and secondary study was conducted.

• Note: There has been a quite a lot of findings which cannot be disclosed due to confidentiality issues.

Methodology

Understanding the Objective of the Study

Primary Study Secondary Study

Preparation of Questionnaire

Field Study:Hotel Operators – 15

Travel Agent – 5Government Officials – 5

Airlines - 5

Data Collection

Data Analysis Report writingConcept Design

Need Gap Analysis

Tracking International Airport & Transit Hotels

Tracking National Hotels

Map of Delhi Domestic Airport

Terminal 1A Terminal 1D

Connectivity of Delhi Domestic Airport

Towards DelhiTow

ards G

urgaon

Towards Dwarka

Connectivity with major cities in and around

Delhi Airport

Faridabad

Greater Noida

Noida

Ghaziabad

Gurgaon

Rohtak

Rewari

Jhajjar

Jind

Nizampur

Aligarh

Meerut

Bijor

Muzaffar Nagar

Roorkee

Haridwar

Panipat

Summary of Arrival & Departure and Traffic at Delhi Airport

Traffic Control - Delhi Airport from Feb 2009 to Feb 2010

Particular Percentage

Percentage increase in Total Aircraft Movement

8.30%

Percentage increase in International Aircraft Movement

14.40%

Percentage increase in Domestic Aircraft Movement

6.10%

Traffic Control - Delhi Airport between Feb 09 to Feb 10

Particular Percentage

Domestic Passenger Traffic increased by 18.00%

Freight Traffic increased by 36.60%

International Freight Traffic increased by 30.70%

Domestic Freight Traffic increased by 50.40%

Feb-10 Aircraft Movement (Percent Share)

 IC, CD & AI

Private Airlines

Airport Regular Low Cost

Delhi 21.50 29.90 48.60

Feb-10 Passenger (Percent Share)

 

IC, CD & AI

Private Airlines

Airport Regular Low Cost

Delhi 18.90 26.00 55.10

Feb-10 Freight (Percent Share)

 IC, CD & AI

Private Airlines

Airport Regular Low Cost

Delhi 19.30 44.30 36.30

The Delhi Airport is the Busiest Airport in India and is growing with CAGR of 12.31%

YearTotal number of

passengers at Delhi Airport in Millions

Y-O-Y growth (%)

2004-05 12.78 --

2005-06 16.23 27.00

2006-07 20.44 25.93

2007-08 23.97 17.26

2008-09 22.84 -4.71

CAGR: 12.31% 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09

3.043.93

5.25

6.97

8.437.61

3.033.92

5.21

6.828.20

7.466.07

7.84

10.47

13.79

16.63

15.07

Domestic Air Traffic at Delhi Airport (Millions)

Embarked Disembarked Total

2003-04 2004-05 2005-06 2006-07 2007-08 2008-09

5.13 6.318.09

10.2712.08 11.47

5.036.23

7.929.92

11.64 11.20

0.23 0.24 0.23 0.25 0.25 0.17

10.3912.78

16.23

20.44

23.97 22.84

Total Air traffic At Delhi Airport (Millions)

Embarked Disembarked Transit Total

2003-04 2004-05 2005-06 2006-07 2007-08 2008-09

2.09 2.382.83

3.30 3.65 3.86

2.012.31

2.703.10 3.44 3.74

0.23 0.24 0.23 0.25 0.25 0.17

4.334.94

5.77

6.657.34

7.77

International Air Traffic at Delhi Airport (Mil-lions)

Embarked Disembarked Transit Total

Actual Site Pictures

Site

Actual Site Pictures taken on 10th May 2010

Front ViewSide View Back View

Catchment Area

Dwarka

Gurgaon

New Delh

i

Mahipalp

ur

Inventory Analysis – Overall Supply

The entire hotel market near Delhi Airport is majorly covered by these hotels.

Average Occupancy: is 74% with the total room inventory of 2,350 rooms and tariff ranging from Rs 3,000 to Rs 10,500.

Name

Distance from

domestic airport

No of Rooms

Average Occupancy

Website Tariff

Ramada, Delhi 13.6 Km 419 75% 6,600

Centaur 3.1 Km 376 60% 5,400

Crown Plaza 17.3 Km 374 90% 10,500

Leela 12.7 Km 350 90% 10,000

Radisson Hotel 5.3 Km 190 85% 8,000

Park Premier 17 Km 94 80% 5,000Ramada, Gurgaon 15 Km 89 75% 5,000

Asoka Resort 13 Km 82 55% 4,000

Shanti Palace 5.7 Km 72 65% 3,000

Saptagiri 5.7 Km 76 70% 3,500

Uppal Orchid 12.5 Km 48 75% 6,600

Hotel le seasons 5.9 Km 46 60% 3,000

Park Plaza 19 Km 45 70% 7,000Lemon Tree Hotel 12.4 Km 45 80% 4,300Country inn and suites 9.8 Km 44 75% 6,000

Total  

2,350    

Crown Plaza leading the Hotel Market

0 50 100 150 200 250 300 350 400 450

0

2,000

4,000

6,000

8,000

10,000

12,000

No of Rooms

Roo

m R

even

ue

Crown Plaza

Ramada Delhi

Centaur

Ramada Gurgaon

Park Plaza

Country Inn

Lemon TreeAsoka

Leela

Radisson

Uppal Orchid

Saptagiri

Shanti Palace

Le Seasons

Currently Centaur and Radisson are Leading the Hotel Market as far as Distance is concerned

2 4 6 8 10 12 14 16 18 20

0

2,000

4,000

6,000

8,000

10,000

12,000

Distance from Domestic Airport In Km

Roo

m R

even

ue

Crown Plaza

Leela

Centaur Country Inn

Park Plaza

Park Premier

Shanti Palace

Lemon Tree

AsokaSaptagiri

Le Seasons

Ramada Gurgaon

Ramada DelhiRadisson

Uppal Orchid

Comparison chart of world’s 10 airport hotel

City/Country Airport

Airport Rank (if in

top 30)

Airport Traffic

(Million)Name of Hotel Rating

Distance from

Airport (km)

No. of Rooms

Pricing (Single room, 1 night, 3rd June ‘10)

Distinguishing feature

Amsterdam, Netherlands

Schiphol Airport

14 43.57 CitizenM hotel

4 star 0.5 230 INR 5014Luxurious boutique feel provided by small and efficient rooms

Garhaud, Dubai

Dubai Airport

15 40.90Millennium Airport hotel

5 star 1.0 115 INR 6361Elegant and spacious rooms designed to cater to both corporate and leisure travelers

Bangkok, Thailand

Suvarnabhumi Airport

16 40.50Hotel Novotel

4 star 0.5 612 INR 6750‘The Best Airport Hotel in Asia’ award winner, Rooms available on minimum 2 hourly basis

Changi, Singapore

Changi Airport

21 37.20Ambassador transit hotel, terminal 1

3 star *IAT 73 INR 6377No need to clear immigration area, Minimum 6 hourly stay packages available

New Jersey, USA

Newark Airport

29 33.40Wyndham hotel

3 star 3.6 349 INR 4051Great variety of services and amenities provided during the stay

London, UKGatwick Airport

- 32.97 YotelConcept hotel

*IAT 46 INR 4014

Theme hotel located inside terminal and targeted specially at the single overnight stay or even for a place to freshen up for a few hours

Boston, USA

Logan Airport

- 25.00Hyatt harbor side hotel

4 Star 4.8 270 INR 8190Spacious guestrooms with amazing harbor and city views

Taoyuan, Taiwan

CKS Airport - 24.00Evergreen Transit hotel

4 star *IAT 21 INR 5094

Graciously decorated rooms and modern facilities ensure comfortable stay and customer retention

London, UKStansted Airport

- 19.95Radisson blu hotel

4 Star 0.5 500 INR 7085

Award-winning design, business and event services and best Disabled Facilities award

*IAT: Inside Terminal

Comparison of the unique features provided by hotels

Hotel

Shower package

Departure Lounge

Retail shop

Baby sitting

24 hrs check in

Day packages

Grab n Fly

Park n Fly

Computer rental

Porter Service

Left luggage

CitizenM Hotel, Amsterdam

Millennium Airport Hotel, Dubai

Hotel Novotel, Bangkok

Ambassador Transit Hotel, Terminal 1, Singapore

Wyndham Hotel, New Jersey

Yotel, London

Evergreen Transit Hotel, Taiwan

Radisson Blu Hotel, London

Hyatt Harbor Side Hotel, Boston

Comparison of the unique features provided by hotels

Hotel

Shower package

Departure Lounge

Retail shop

Baby sitting

24 hrs check in

Day packages

Grab n Fly

Park n Fly

Computer rental

Porter Service

Left luggage

Trident Hilton Hotel, Chennai

Novotel Hyderabad Airport

Hotel Viceroy, Hyderabad

The Orchid, Mumbai

Athithi, Mumbai

Centaur, Delhi

Radisson Hotel, Delhi

Proposed hotel

Proposed Concept for Hotel adjacent to Delhi Airport

Methodology used for designing the concept of Proposed 4 Star Airport Hotels

Understanding the Current Scenario of

Airport Hotel

Understanding the Customers Needs and Expectation

Benchmarking with top 10 hotels world

wide

Benchmarking with current Airport Hotel

in key metro cities

Benchmarking with existing hotels in n

around Delhi Airport

Design the concept based on the output

from the above analysis

Target audience for an airport cum business hotel

Target Audience:

1. Frequent Business Travelers

2. Frequent Individual Travelers

3. Airline Crews

4. Transit Travelers

5. Day Travelers

6. Travelers from near by major cities and going to other cities / countries

7. Conference / Exhibition

8. MICE

9. Leisure Tourist

10. Wedding

Concept Statement

The proposed hotel will be an Airport cum Transit hotel focusing on Business Travelers

providing the best of facilities for Business Activities and Unique Experiences like never before

This airport hotel will be environment friendly and we will implement the concept of ‘Go Green’

The ‘Day packages and Shower packages’ will give the Transit travelers a ultimate experience of

using a 4 star hotel

A facility of ‘Grab & Fly and Grab & Go’ will be a great assistance to Frequent Business Travelers

as well as Transit Travelers

The hotel will have sound proof walls and three pane windows to prevent the noise

To create an atmosphere of Airport hotel, we are introducing the concept of ‘Departure Lounge’

which includes the small library and eating section in it

We will be introducing the innovative facility like ‘Baby Sitting and Park n Fly’ to reduce the

burden of the Business Travelers

Concept of the Hotel

Room Facilities & Amenities:1. LCD2. Charging plugs3. Working table4. 2 chairs5. Wi-Fi6. Refrigerator 7. Mini bar8. Complementary cookies9. Stationary complementary10. Tea Coffee maker11. Movies on Demand12. Shower Rooms

Bathroom Facilities & Amenities:1. 4 Point Shower Cabin2. Waterproof clock3. High Quality toiletries4. Shaving mirror 5. Clothes line6. Complimentary laundry for

one pair of clothes7. Complimentary ironing for one

pair of clothes

Business Facilities & Amenities:1. Conference Rooms2. Meeting Rooms3. Business Centers

Recreational Facilities & Amenities:1. Swimming Pool2. Health Club3. Mini Spa4. Saloon

F&B Facilities & Amenities:1. Speciality Restaurant2. 24 hr Coffee Shop – Multi-cuisine3. Pool Side Café 4. Bar5. Departure Lounge

Services:1. 24 hrs Check-in2. Day Packages3. Shower Packages4. Grab n Fly5. Grab n Go6. Park n Fly7. Computer Rental8. Porter Service9. Left Luggage 10. Shuttle Service to Airport11. Shuttle Service to City12. Tourist Guide13. Tour Package14. Mood Lighting15. Buffer Breakfast16. Travel Agent tie-up17. Old and Children Friendly18. 24 hrs Service19. Pick-up and Drop20. Currency Exchange21. Travel Desk22. Car Rental

Other Facilities & Amenities:1. Retail Shop2. Baby Sitting3. Sound Proof Walls4. Safety Locker5. ATM’s6. Open Spaces7. Balcony8. Valet Parking9. Video Surveillance

Proposed Concept by D’Essence

44 Rooms = 42 Typical Guest Rooms & 2 Suites, Shower Rooms and Health Club44 Rooms = 42 Typical Guest Rooms & 2 Suites, Shower Rooms and Health Club

1 Swimming Pool and 1 Pool Side Café 1 Swimming Pool and 1 Pool Side Café

Conference rooms, Meeting rooms, Speciality Restaurant, Coffee Shop, Retail, Mini Spa, Bar, Departure Lounge, Baby Sitting Area, and Reception

53 Rooms = 50 Typical Guest Rooms & 2 Suites53 Rooms = 50 Typical Guest Rooms & 2 Suites

53 Rooms = 50 Typical Guest Rooms & 2 Suites53 Rooms = 50 Typical Guest Rooms & 2 Suites

52 Rooms = 50 Typical Guest Rooms & 2 Suites52 Rooms = 50 Typical Guest Rooms & 2 Suites

Basement and Stilt Area

Floor Area – 20760 sq.ft

Floor Area – 20760 sq.ft

Floor Area – 20760 sq.ft

Floor Area – 20760 sq.ft

Floor Area – 21569 sq.ft.

Floor Area – 37554 and 6419 sq.ft. respectively

Terrace

Level 0

Level 1

Level 2

Level 3

Level 4

Level -1

Go Green Building Concept

Hotel building should be:

• Futuristic product, facilities & amenities

• Sound Proof

• Open & ventilated spaces

• Greenery

Implementing the following points for environment friendly hotel:

• Environmental Committee responsible for developing an Environmental Green Plan around each pillar

• Educate the Employees for saving the energy, better use of natural resources

• Energy management and use of renewable energy sources like use of CFL, solar equipments

• Water Conservation through technology utilization

• Solid Waste Management through recyclable and reusable material. Like use of paper bags, biodegradable material, reducing use of poly-ethene.

Room and in Room Facilities

Equipments inside the room

• Comfortable bed with attachment

• Study desk & chair

• Set of writing instruments

• LCD TV with DVD Player and internet access (Wi-Fi)

• Computer or Laptop on Rental

• Tea and coffee maker

• Refrigerator

• Charging plug for laptops and mobiles

• Sound proof wall and Triple Paned windows

PRODUCT

• In room check-in/check-out services

• High-speed, Wireless internet access

• 24- Hours Room Service

• Movies on demand

• Complimentary Mini Bar

• Complimentary mineral water bottle

• Complimentary cookies

SERVICES

Typical Room Deluxe Suites

Presidential Suites

Room Type No. of Rooms

Size in sq.ft

Typical Room 192 300

Deluxe Suite 4 500

Presidential Suite 4 650

Total 200

Room and in Room Facilities

Bathroom with international standards

• 4 Point Shower Cabin

• Waterproof clock

• High Quality toiletries

• Shaving mirror

• Clothes line

• Complimentary laundry for one pair of clothes

• Complimentary ironing for one pair of clothes

BATHROOM

Bathroom with 4 Point Shower

Shower Room and Facilities

SHOWER ROOM

Shower Room will be new concept introduced in 4 star hotel which is a separate room type with a size of about 100 sq.ft

• 10 Shower Rooms

• It is a combination of bathroom + Changing room

• Separate package for the Shower room

Facilities in the Shower room:

• 4 Point shower Cabin

• Waterproof clock

• High Quality toiletries

• Shaving mirror

• Shower Kit

• Clothes line

• Complimentary ironing for one pair of clothes

• Couch with a small dressing table

Packages can be offered:

• Transit traveler and Circuit Tourist can be offered a combined package of Shower room along with Grab n Fly

• It can be clubbed with Tour packages and Car Rental services

Shower Room

Typical Users:

1. Transit travelers

2. Frequent Business Travelers

3. Circuit Tourist

4. Cabin Crew