presentation ibc oo style pdf (1)

7/30/2019 Presentation IBC Oo Style PDF (1)

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www.mhealthapps.com

mHealthy Messaging


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Goal

Our goal is to leverage mHealth Apps to drive better lifestylechanges for patients and greater communication between

doctors & patients.

We want to build a multi-lingual, mobile health ecosystem thatallows:Doctors/Hospitals/Government Agencies to prescribe mHealth

Apps and Games to patients and users to participate in rewardsprogram for adherence of a healthy lifestyle


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Problems Addressed

Current Patient-Centric System focuses solely on self-diagnosis/self-treatment

Disconnect between primary care physicians and theadherence to prescribed advice to their patients.

The mobile generation accesses a multitude of mHealthApps and Sites whereby self diagnosis and results of suchadvice remains within the realm of the Patient. Primary CarePhysician remains a 3rd party, at best to this Currentecosystem

Sensitive Data remains unsecure on the patients handhelddevice

OS/Handheld device limitations (iOS, Droid, etc)


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Target Market

Initial target market will be the adolescent and adultpopulation ailing from Diabetes (There are 22 other chronic micro-

vertical markets we will be addressing the near future (ie: PTSD, Crohns,Cholesterol, Etc..)

*Data from the 2011 National Diabetes Fact Sheet (released Jan. 26, 2011)

*Total prevalence of diabetes

Total: 25.8 million children and adults in the United States8.3% of thepopulationhave diabetes

New Cases: 1.9 million new cases of diabetes are diagnosed in people aged 20years and older in 2010

Under 20 years of age: 215,000, or 0.26% of all people in this age group havediabetes (About 1 in every 400 children and adolescents has diabetes)

Age 20 years or older: 25.6 million, or 11.3% of all people in this age group have

diabetes Cost of Diabetes

-$174 billion: Total costs of diagnosed diabetes in the United States in 2007-$116 billion for direct medical costs-$58 billion for indirect costs (disability, work loss, premature mortality)


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Cost Associated with Diabetes


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Out-of-pocket Expenditures Per Person


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Rate of new cases of type 1 and type 2 diabetes among youthaged


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mHealth Market Opportunity

*http://mobihealthnews.com/7270/mhealth-predictions-1-9b-4-4b-4-6b/**http://edition.cnn.com/2012/02/29/tech/mobile-health/index.html

***Textmarketer, Jan 2012

*$1.7 Billion in 2011, which is a 233% increase from 2010

**Mobile Phone Platform/Application market for the mHealthIndustry is projected to be $23 Billion by the end of 2017

***(Application-to-Person (A2P) messaging showing that

just revenue from A2P SMS alone is projected to reach morethan $70B by 2016. A2P messaging will overtakeperson-to-person texting by 2016

5.6 Billion mobile phone devices are active today in 2012.
http://mobihealthnews.com/7270/mhealth-predictions-1-9b-4-4b-4-6b/http://edition.cnn.com/2012/02/29/tech/mobile-health/index.htmlhttp://edition.cnn.com/2012/02/29/tech/mobile-health/index.htmlhttp://mobihealthnews.com/7270/mhealth-predictions-1-9b-4-4b-4-6b/http://mobihealthnews.com/7270/mhealth-predictions-1-9b-4-4b-4-6b/


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*Mobile health : Smartphone Owners

85% of U.S. adults own a cell phone.

31% have used their phone to look for health information. In acomparable, national survey conducted two years ago, 17% ofcell phone owners had used their phones to look for health

advice.

52% gather health information on their phones, comparedwith 6% of non-smartphone owners.

A whopping 80% of cell phone owners say they send andreceive text messages, but just 9% of cell phone owners saythey receive any text updates or alerts about health or medicalissues. *http://pewinternet.org/~/media/Files/Reports/2012/PIP_MobileHealth2012.pdf


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Revenues

-Direct billing to User/Payor/Insurer

-Reward Proceed Revenue Share

-Data Mining Asset Sale/Lease


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The Secret Sauce


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System/Product Features

Adolescent/Adult Behavior Modification & Reinforcement of

doctor prescribed instruction through mHealth Apps thatcontain Gamification/Rewards (virtual and real rewards)for compliance

Language/Dialect Barriers (English/Spanish) Control of Traffic driven, generic Urls in English and Spanish

-www.mHealthapps.com -www.mHealthgames.com-www.salud-movil.com -www.saludmvil.com

SMS tech and communications for high-response andeconomic diversity

HIPAA observant to allow for large, transparent Data Mining Agnostic (Cloud based platform and open-system allowing

users with multiple carriers, operating systems, andhardware)

Revenue Share with the Primary Care Physicians/Hospitals Cloud based server/programming support allows for minimal

costs and ease in white-labeling
http://www.mhealthapps.com/http://c/Users/home/Documents/My%20Box%20Files/design/http:%2F%2Fwww.mhealthgames.com-%2Fhttp://www.salud-movil.com/http://c/Users/home/Documents/My%20Box%20Files/design/http:%2F%2Fwww.saludm%C3%B3vil.com%2Fhttp://c/Users/home/Documents/My%20Box%20Files/design/http:%2F%2Fwww.saludm%C3%B3vil.com%2Fhttp://www.salud-movil.com/http://c/Users/home/Documents/My%20Box%20Files/design/http:%2F%2Fwww.mhealthgames.com-%2Fhttp://www.mhealthapps.com/


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Rewards

Partnership with Kiip for Real/Tangible rewards (http

://www.kiip.me/)-Points accrued over a 30 day period for compliance of testing

and responding will be rewarded thus reinforcing positivebehavior

-75% compliant allows for redemption of a realreward through Kiip-Points may roll-over if player wishes to earn a

higher valued reward mHGA realizes a revenue share model with Kiip and its Brand

Partners-.25c - $1.00 per patient per redemption

Currently, additional Rewards partners are being sought afterfor our Application(s)
http://www.kiip.me/http://www.kiip.me/http://www.kiip.me/http://www.kiip.me/http://www.kiip.me/


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Conclusions

Patients Play the mhealth apps/games and get Rewarded withReal prizes and better self-healthcare Management with Doctorintegration.

Doctors/Hospitals/NPs Revenue share with mHGA byprescribing mHealth Apps/Games to patients. Real-time/historical tracking of patient monitoring for increased

efficiency

Insurance/Pharma/Payor Data mine to reflect market segmenttractionof product and end-user


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Contact Information

Chris T. McGhay Steve EpsteinmHealth Global Applications mHealth Global [email protected] [email protected]: 480-273-6734 Cell: 602-790-0540Skype: chris979797 Skype: sbepstein

Chris DriggsmHealth Global [email protected]: 949-300-7710

Skype: chrisdriggs
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]