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Page 1: Presentation ID © 220034,CCiissccoo Systteemms,,IInncc ... · © 2004 Cisco Systems, Inc. All rights reserved. 16 3800 Series 2800 Series FCS 3QCY04 F CCSS 44QQCYY004 Highest voice

111© 2004 Cisco Systems, Inc. All rights reserved. 111© 2003, Cisco Systems, Inc. All rights reserved.Presentation_ID

Page 2: Presentation ID © 220034,CCiissccoo Systteemms,,IInncc ... · © 2004 Cisco Systems, Inc. All rights reserved. 16 3800 Series 2800 Series FCS 3QCY04 F CCSS 44QQCYY004 Highest voice

2© 2004 Cisco Systems, Inc. All rights reserved.

ISR and their AT potential

Massimiliano Caranzano – [email protected]

Senior Manager

Advanced Technologies Channel Strategy&Development EMEA

Page 3: Presentation ID © 220034,CCiissccoo Systteemms,,IInncc ... · © 2004 Cisco Systems, Inc. All rights reserved. 16 3800 Series 2800 Series FCS 3QCY04 F CCSS 44QQCYY004 Highest voice

333© 2004 Cisco Systems, Inc. All rights reserved.

Today’s Communication NeedsExtend Productivity Apps to all Employees

SMBsSMBs need access to similar services as big enterprisesneed access to similar services as big enterprises

EmailEmail

Web AppsWeb AppsFaxesFaxes

CollaborationTools

CollaborationTools

Advanced Voice AppsAdvanced

Voice Apps

Communication with Partners

Communication with Partners

Video ConfVideo Conf

Communication system complexityCommunication system complexity

Per

form

ance

Req

uire

dP

erfo

rman

ce R

equi

red

We no longer We no longer communicate only communicate only

by phoneby phone

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444© 2004 Cisco Systems, Inc. All rights reserved.

Usage Models Are Changing

• Point-to-point Multipoint• Voice-only Rich-media• Phone PC/PDA• Wired Wireless• Non-real time Real time• Scheduled Ad hoc

Page 5: Presentation ID © 220034,CCiissccoo Systteemms,,IInncc ... · © 2004 Cisco Systems, Inc. All rights reserved. 16 3800 Series 2800 Series FCS 3QCY04 F CCSS 44QQCYY004 Highest voice

555© 2004 Cisco Systems, Inc. All rights reserved.

The New Network Paradigm

E-mail

Collaboration Calendar

Video-conferencing

Web Application

Audio-conferencing

Instant Messaging

TelephoneServicesVoice

Messaging

ContactCenter

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666© 2004 Cisco Systems, Inc. All rights reserved.

Networks Today... Multi-Vendor

Internet

PSTN

Data

Voice

Access

SecuritySwitching

WLAN

Telephony

DECT mobile users

fixed users

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777© 2004 Cisco Systems, Inc. All rights reserved.

Convergence: Cisco´s Full Service Solution

Internet

PSTN

Access Security

Switching

WLANTelephony

mobile users

fixed users

Converged Network

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888© 2004 Cisco Systems, Inc. All rights reserved.

IPC Look and Feel

3.5 Million

Page 9: Presentation ID © 220034,CCiissccoo Systteemms,,IInncc ... · © 2004 Cisco Systems, Inc. All rights reserved. 16 3800 Series 2800 Series FCS 3QCY04 F CCSS 44QQCYY004 Highest voice

999© 2004 Cisco Systems, Inc. All rights reserved.

Security is Required for all Places in the Network

Data Center

ENTERPRISE INTRANET

ENTERPRISE INTRANET

Small-Medium

Enterprise

Enterprise Campus

Factory Floor

Full Service Branch Office

Teleworker/Home/Road Warrior

Page 10: Presentation ID © 220034,CCiissccoo Systteemms,,IInncc ... · © 2004 Cisco Systems, Inc. All rights reserved. 16 3800 Series 2800 Series FCS 3QCY04 F CCSS 44QQCYY004 Highest voice

101010© 2004 Cisco Systems, Inc. All rights reserved.

Evolution of Security Challenges

GlobalInfrastructure

Impact

RegionalNetworks

MultipleNetworks

IndividualNetworks

IndividualComputer

Target and Scope of Damage

Target and Scope of Damage

1st Gen• Boot viruses1st Gen• Boot viruses

WeeksWeeks 2nd Gen• Macro viruses• E-mail • DoS• Limited

hacking

2nd Gen• Macro viruses• E-mail • DoS• Limited

hacking

DaysDays3rd Gen• Network DoS• Blended threat

(worm + virus+ trojan)

• Turbo worms • Widespread

system hacking

3rd Gen• Network DoS• Blended threat

(worm + virus+ trojan)

• Turbo worms • Widespread

system hacking

MinutesMinutes

Next Gen• Infrastructure

hacking • Flash threats• Massive

worm driven • DDoS• Damaging

payload viruses and worms

Next Gen• Infrastructure

hacking • Flash threats• Massive

worm driven • DDoS• Damaging

payload viruses and worms

SecondsSeconds

1980s1980s 1990s1990s TodayToday

The Challenge is how to protect our networks and use them to combat threats

The Challenge is how to protect our networks and use them to combat threats

FutureFuture

The Global WAN Infrastructure propagates security breaches

The Global WAN Infrastructure propagates security breaches

Page 11: Presentation ID © 220034,CCiissccoo Systteemms,,IInncc ... · © 2004 Cisco Systems, Inc. All rights reserved. 16 3800 Series 2800 Series FCS 3QCY04 F CCSS 44QQCYY004 Highest voice

111111© 2004 Cisco Systems, Inc. All rights reserved.

SYSTEM LEVEL SOLUTIONS

SYSTEM LEVEL SYSTEM LEVEL SOLUTIONSSOLUTIONS

• Endpoints + Networks + Policies

• Partnerships

• Services

• Endpoints + Networks + Policies

• Partnerships

• Services

ADVANCED SECURITY

TECHNOLOGIES

ADVANCED SECURITY

TECHNOLOGIES• Endpoint

Convergence• Application Firewall• SSL VPN• Network Anomaly

• Endpoint Convergence

• Application Firewall• SSL VPN• Network Anomaly

SECURE INFRASTRUCTURE

SECURE INFRASTRUCTURE

• Secure Connectivity• Threat Defense• Trust & Identity

• Secure Connectivity• Threat Defense• Trust & Identity

An initiative to dramatically improve the network’s ability

to identify, prevent, and adapt to threats

An initiative to dramatically improve the network’s ability

to identify, prevent, and adapt to threats

Self Defending Network Strategy

Cisco strategy to dramatically improve the

network’s ability to identify, prevent, and

adapt to threats

Cisco strategy to dramatically improve the

network’s ability to identify, prevent, and

adapt to threats

Page 12: Presentation ID © 220034,CCiissccoo Systteemms,,IInncc ... · © 2004 Cisco Systems, Inc. All rights reserved. 16 3800 Series 2800 Series FCS 3QCY04 F CCSS 44QQCYY004 Highest voice

121212© 2004 Cisco Systems, Inc. All rights reserved.

The 3800, 2800, and 1800 The 3800, 2800, and 1800 Security Bundles ship with Security Bundles ship with NAC capabilityNAC capability

Supports multiple AV vendors Supports multiple AV vendors & Cisco Security Agent& Cisco Security Agent

Restricts network access by Restricts network access by noncompliant devicesnoncompliant devices

NAC Solution: Leverages the network to intelligently enforce access privileges based on endpoint security posture

Limits network access to Limits network access to compliant, trusted endpointscompliant, trusted endpoints

Focused on limiting damage Focused on limiting damage from viruses and wormsfrom viruses and worms

Policy (AAA) Server

Vendor Server

Hosts Attempting

Network Access

Credentials Credentials

RADIUS

Credentials

Access Rights

Notification Comply?

Enforcement

Cisco Trust Agent

Policy Server Decision Points

3800, 2800, or 1800 3800, 2800, or 1800 RouterRouter

Coalition of market-leading vendors

Trust & IdentityNetwork Admission Control (NAC)Network Admission Control (NAC)

Page 13: Presentation ID © 220034,CCiissccoo Systteemms,,IInncc ... · © 2004 Cisco Systems, Inc. All rights reserved. 16 3800 Series 2800 Series FCS 3QCY04 F CCSS 44QQCYY004 Highest voice

131313© 2004 Cisco Systems, Inc. All rights reserved.

Once upon a time …..

Routers were Red and White

and hair were Black ����

Page 14: Presentation ID © 220034,CCiissccoo Systteemms,,IInncc ... · © 2004 Cisco Systems, Inc. All rights reserved. 16 3800 Series 2800 Series FCS 3QCY04 F CCSS 44QQCYY004 Highest voice

141414© 2004 Cisco Systems, Inc. All rights reserved.

Routing RenaissanceBuilding 4th Generation Networks

• 3 years research and development

• Over 1 million software and hardwareengineering hours

• Complete portfolio: 7 new models and single Cisco IOS® Software train

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151515© 2004 Cisco Systems, Inc. All rights reserved.

From Basic Connectivity to Secure, Embedded Voice, Data, & Video Services

IntegratedData, Security, IP Telephony, and Intelligent Application Services

151515© 2003, Cisco Systems, Inc. All rights reserved.

Early Service ConvergenceSecurity,Firewall, VPN

2004

1995Pure DataDelivery

Cisco Routers

Secure, ConcurrentServices at Wire SpeedSecure, ConcurrentServices at Wire Speed

Integrated Services Routers

Page 16: Presentation ID © 220034,CCiissccoo Systteemms,,IInncc ... · © 2004 Cisco Systems, Inc. All rights reserved. 16 3800 Series 2800 Series FCS 3QCY04 F CCSS 44QQCYY004 Highest voice

161616© 2004 Cisco Systems, Inc. All rights reserved.

3800 Series3800 Series

2800 Series2800 Series

FCS 3QCY04

FCS 4QCY04FCS 4QCY04

Highest voice trunk densities, scalability and performance for IP Communications

Flexible data / voice trunk combinations for small and medium-sized offices, plus branch offices

Secure voice, Survivable Remote Site Telephony, and IP Communications Express across wide range of affordable platforms

• Substantial increase in price/performance!

5X voice density, 7X performance, 4X memory

• Flexible, affordable configurations for customers of all sizes

• Secure voice, call processing, voicemail, auto attendant, voice trunks, transcoding, conferencing – all in one!

• Substantial increase in price/performance!

5X voice density, 7X performance, 4X memory

• Flexible, affordable configurations for customers of all sizes

• Secure voice, call processing, voicemail, auto attendant, voice trunks, transcoding, conferencing – all in one!

Increased Value For Commercial Offices,

SMBs and Enterprises

Increased Value For Commercial Offices,

SMBs and Enterprises

The Newest Cisco ISR Portfolio provides P

erfo

rman

ce a

nd S

ervi

ces

Den

sity

Enterprise Branch Offices Small to Medium Offices and Enterprise Branches

Page 17: Presentation ID © 220034,CCiissccoo Systteemms,,IInncc ... · © 2004 Cisco Systems, Inc. All rights reserved. 16 3800 Series 2800 Series FCS 3QCY04 F CCSS 44QQCYY004 Highest voice

171717© 2004 Cisco Systems, Inc. All rights reserved.

Customer Base MigrationMillions of Units to Replace This Year!

LARGE INSTALLED BASE AND NEW LEASING PROGRAMS

• ~640+K – 2500s now 4-10 years old

• ~500+K – 2600s now 2-6 years old

• ~300+K – 1600s now 3-6 years old

• ~201+K – 3600s 5-7 years old

DRIVERS TO JUSTIFY MIGRATION

• #1 “Intelligent Security”

• Cost of Downtime and High Availability

• Flexible connectivity options

• Support for future needs, increased long-term value

171717

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181818© 2004 Cisco Systems, Inc. All rights reserved.

Cisco TRADE IN PROGRAMS

• Cisco gears TRADE IN

• Security Competitive TRADE IN

• PBX/VOICE/VIDEO Competitive TRADE IN (Coming Q2)

http://tools/IS/CTMP/StartHandler

Page 19: Presentation ID © 220034,CCiissccoo Systteemms,,IInncc ... · © 2004 Cisco Systems, Inc. All rights reserved. 16 3800 Series 2800 Series FCS 3QCY04 F CCSS 44QQCYY004 Highest voice

191919© 2004 Cisco Systems, Inc. All rights reserved.

Access Voice Bundles Enable Success!Integrated Service Router

- V3PN Bundles = Router + IPC Gateway + CCME + Advanced Security

Security (IOS and HDW Accelerator)

CCME orSRST

- CCME or SRST Bundles = Router + IPC Gateway + Call Processing

Bundles Provide:• Perfect starter sets for voice ready systems• Steep Discount from list price• Inexpensive enough to preload the system inpreparation for later voice deployment

-V Bundles = Router + IPC Gateway

DSP’sVoice IOSMemory

(Voice Gtwy, conferencing, transcoding)

Just add your choice of VIC’s (FXS,FXO, etc), EVM’s, NM-HDx and voice mail

Page 20: Presentation ID © 220034,CCiissccoo Systteemms,,IInncc ... · © 2004 Cisco Systems, Inc. All rights reserved. 16 3800 Series 2800 Series FCS 3QCY04 F CCSS 44QQCYY004 Highest voice

202020© 2004 Cisco Systems, Inc. All rights reserved.

DSL

Fax

Cisco Integrated Services Router with Cisco CallManager Express, Cisco Unity

Express and IOS Firewall

GUI Management

station

GUI Management

station

Microsoft CRM

Microsoft CRM

Printer

Cisco IP Phone 7905 in lobby, break room, or

conference room

Cisco IP Phone 7905 in lobby, break room, or

conference room

Dial backup and POS

Catalyst 3550-24 PWR Access Switch

Analog phones

Cisco IP Phone 7960+ 7914 as the Attendant

Console

Cisco IP Phone 7960+ 7914 as the Attendant

Console

CO Line1, 2, 3, 4

Cisco Call Manager Express and Microsoft CRM

WAN or Internet

PSTN

Page 21: Presentation ID © 220034,CCiissccoo Systteemms,,IInncc ... · © 2004 Cisco Systems, Inc. All rights reserved. 16 3800 Series 2800 Series FCS 3QCY04 F CCSS 44QQCYY004 Highest voice

212121© 2004 Cisco Systems, Inc. All rights reserved.

CCME: B-ACD Features Simple Call Queuing for the small office branch

• 3 separate queues with TCL script based auto-attendant.

• B-ACD Auto-attendant will answer PSTN calls to select which queue to be transferred too. This AA is for B-ACD use only.

• The initial auto-attendant greeting must play to all B-ACD callers. Optional repeating greeting every n seconds. Each greeting can be up to 15 secs long and is stored in flash.

• Calls are routed to agents based on longest idle agent available. Callers can hear MOH wave file from flash, not live source.

• Each queue can support up to 20 DN phone agents pre-defined. DND (logout key in this release) can be used to prevent calls from ringing agent phone

Page 22: Presentation ID © 220034,CCiissccoo Systteemms,,IInncc ... · © 2004 Cisco Systems, Inc. All rights reserved. 16 3800 Series 2800 Series FCS 3QCY04 F CCSS 44QQCYY004 Highest voice

222222© 2004 Cisco Systems, Inc. All rights reserved.

Video Telephone Calls

• True Telephony

• Simple Phone Calls

• Single Dial Plan

• Conference

• Call Transfer

• Video/Audio Mute

Released today on CCM 4

Page 23: Presentation ID © 220034,CCiissccoo Systteemms,,IInncc ... · © 2004 Cisco Systems, Inc. All rights reserved. 16 3800 Series 2800 Series FCS 3QCY04 F CCSS 44QQCYY004 Highest voice

232323© 2004 Cisco Systems, Inc. All rights reserved.

Video Services for Small Offices

WideArea

Network

Integrated Voice Integrated Voice and Videoand Video PSTN

Video DistributionVideo DistributionOver IntegratedOver IntegratedSatellite WANSatellite WAN

Conference Rooms:Conference Rooms:--Video ConferencingVideo Conferencing--Video TelephonyVideo Telephony

Classrooms:Classrooms:--EE--learninglearning--VODVOD

Employee Desktops:Employee Desktops:--Video TelephonyVideo Telephony--VODVOD--Live Video BroadcastsLive Video Broadcasts

Lobby, Doors, Windows:Lobby, Doors, Windows:--Video SurveillanceVideo Surveillance

IntegratedVideo

Services

VideoVideoTelephonyTelephony––CCMECCME--VideoVideoSRSSRS--VideoVideo

IntegratedIntegratedVoice,Voice,Data,Data,

VideoVideo––H320 GWH320 GW

VoDVoD &&Live VideoLive Video––

ContentContentEngineEngine

SurveillanceSurveillance––VideoVideo

GatewayGateway(Encoder)(Encoder)

Page 24: Presentation ID © 220034,CCiissccoo Systteemms,,IInncc ... · © 2004 Cisco Systems, Inc. All rights reserved. 16 3800 Series 2800 Series FCS 3QCY04 F CCSS 44QQCYY004 Highest voice

242424© 2004 Cisco Systems, Inc. All rights reserved.

Video Services

Who will be driving Video?