presentation instructions prior to presenting, you will need to customize this presentation. first...
TRANSCRIPT
PRESENTATION INSTRUCTIONS
PRIOR TO PRESENTING, YOU WILL NEED TO CUSTOMIZE THIS PRESENTATION.
FIRST SAVE THIS POWERPOINT DOCUMENT TO YOUR COMPUTER AS THE MASTER LISTING PRESENTATION. THIS WILL ENSURE YOUR CUSTOMIZATION
SAVES FOR FUTURE PRESENTATIONS .
The slides in this Presentation are placed in the recommended order in which they should be presented.
This presentation is animated. It is recommended you review in presentation mode first to become familiar with the pace of the animations. You may adjust the
animations if you wish.This sign will alert you that the slide needs to be customized with information specific to you, your company and/or your local market. Once you have inserted your information on the slide, please delete this instruction box from the slide.
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ADDITIONAL RESOURCES
Log into Coldwell Banker Works, then click the resources below:
• Listing Presentations in coldwellbankerworks.com
• Seller Services Presentation Tutorial
• Seller Services Print Tools in coldwellbankerworks.com(including the Home Enhancement Guide, Seller Services Guarantee and Price Your House for Success DVD)
• Statistics for presentations
• Post Listing Presentation
• iPad Listing Presentation
You may also access FREE Microsoft PowerPoint classes in Coldwell Banker University
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MARKET ANALYSIS REPORTJohn Smith123 Elm St. Anytown, NJ 12345
Prepared by:Joe AgentColdwell Banker Island Properties
Customize this page with yours and your seller’s information
Island Properties
Expertise & QualificationsSpecialties
•North Shore and Upcountry Maui
Background
•30 Years experience as a Maui Realtor
Awards & Certifications
•Voted Realtor of the Year for 2013 by the Realtors Association of Maui
•Graduate Realtors Institute (GRI)
YOURPHOT
OHERE
© 2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with any consumer disclosure laws or regulations.
Why Coldwell Banker?
Coldwell Banker is one of the most well-known and well-respected real estate organizations in the country and across the globe. Buyers are drawn to Coldwell Banker listings because they expect a high level of professionalism and integrity from Coldwell Banker agents.
Global presence: 43 countries/3,000+ offices
Over 108 years providing real estate service
$212 billion in U.S. sales volume in 2014
Source: 2014 data for Coldwell Banker® affiliated offices throughout the world
coldwellbanker.com
Coldwell Banker® has more unique web visitors than any other real estate brand*
Coldwellbanker.com had over 44 million visits in 2014
Featuring lifestyle, affordability and keyword search tools for fast and easy browsing
Multiple images and video showcase the unique features of your house
*Nielsen/Net Ratings Report for real estate Web sites, January-December 2014
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SMITH & SMITH
REAL ESTATE
Rapid Response Our lead management system notifies
me immediately
When homebuyers inquire about your house, they want a rapid response
SMITH & SMITH
REAL ESTATE
Coldwell Banker® Web PartnershipsYour house will also be promoted on multiple partner
websites
Properties listed at $1,000,000 or higher will also be featured on these luxury websites
SMITH & SMITH
REAL ESTATE
LOCAL EXPERTISE
Island Properties
Why Coldwell Banker Island Properties?
About Coldwell Banker Island PropertiesCompany Statistics
5 offices - Islandwide Coverage
190 Sales Associates
$433 Million in Sales Volume in 2014
Over 600 Closed Transactions in 2014
Top Selling Real Estate Company on Maui for Over 15 Years
Island Properties
When you hire me to market your home, you get a synergistic team of well trained, responsive professionals known for their integrity and knowledge of the Maui market
We strictly abide by the Code of Ethics of the National Association of Realtors
All Coldwell Banker Island Properties agents adhere to the
Realtors Pledge of Performance and Service
The Pledge is divided into 3 parts
•Duties to customers and clients
•Duties to the public
•Duties to other agents
Island Properties
Island Properties
Island Properties
LIST SALE 185 Days
Realtors Assn of Maui
138 DaysColdwell Banker Island Properties
Average days on market including approximately 60 day escrow period
My ObjectivesHelp You Price your home competitively
Help you prepare your home for sale
Market your home to the maximum number of qualified potential buyers
Explain the process and keep you informed
Help you negotiate the best price and terms
Get your home sold within your timeframes
Take the stress out of the sales process
Island Properties
Coldwell Banker® Seller Services Guarantee
Coldwell Banker was the first national brand to guarantee its services
This Guarantee outlines the full scope of services I will perform as your exclusive listing agent
List your home with the confidencea Guarantee provides
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…Followup
• Give you feedback on all showings
• Solicit input from Realtors who have shown you home
• Update you on internet marketing results
Island Properties
ABOUT YOU AND YOUR HOME
About You
• Why are you moving?
• What is your timing for selling?
• What is your timing for moving?
• What role does timing and pricing play in your decision?
• What are you looking for from me?
• What challenges, if any, do you see in selling your home?
SMITH & SMITH
REAL ESTATE
About Your Home
• What are your favorite things about your current home and neighborhood?
• What do your friends like about your home?
• What are some of your favorite memories that have taken place in your home?
• What amenities are around you (parks, restaurants shopping, transportation, etc)?
SMITH & SMITH
REAL ESTATE
ADD HOMEPHOTOHERE
MARKETING PLAN
Island Properties
Source: The 2014 National Association of Realtors® Profile of Home Buyers and Sellers.
Information Sources Used in the Home Search(% of Home Buyers)
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This slide is most useful if the seller is insisting on extensive print ads. Delete if it is not necessary.
Internet Marketing Activities IslandProperties.com (over 3000 unique visitors/month)
Maui Multiple Listing Service(MLS)
(exposure to over 1400 active Realtors)
ColdwellBanker.com (over 3 million unique visitors/month)
Zillow, Realtor.com, Trulia (the three largest national RE search
sites)
agentpersonalsite.com (exposure to my personal client database)
Youtube (the second largest internet search
engine)
ListHub (your listing distributed to 57 outside
websites)
*2014 National Association of Realtors® Profile of Home Buyers and Sellers.
Nine in 10 home buyers used the Internet to search for homes*Nine in 10 home buyers used the Internet to search for homes*
Island Properties
Island Properties
Marketing ActivitiesTo showcase your property I will:
On this slide, you will include the marketing activities.
Photograph the exterior and interior
Promote in-house at our broker meeting Schedule a Broker Caravan
Hold an Open House
Create a professional listing flyer
Send an e-flyer to all RAM members
Send out “Just Listed” postcards to your neighbors
Create a visual Tour of your Property and place it on our YouTube channel
Coldwell Banker Sign one of the most trusted names in the business
Island Properties
More…
There are several factors that effect the marketing of a home.The TWO important factors that YOU as a seller have control over:• Price• Condition
Home Enhancement
Custom plan to enhance your property’s appearance, including:
Identify problem areas Smaller rooms Room with unattractive
view Curb appeal
Share tactics to address Furniture placement Rug removal Paint colors
Recommend specialists Handyman Paint contractor Cleaning service Yard service Pool cleaning and deck
refresh Home staging designers
MARKET CONSIDERATION
SCompetition And pricing Island
Properties
Recently Sold Selling price (in thousands)
Listing Price (in thousands)Currently For Sale
Did Not Sell Listing Price (in thousands)
500 510 520 530 540 550 560 570 580 590 600 610 620 630 640 650
500 510 520 530 540 550 560 570 580 580 600 610 620 630 640 650
500 510 520 530 540 550 560 570 580 590 600 610 620 630 640 650
Competitive Price Lines
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This slide should contain competitive price lines with data specific to your market. See the instructions in the notes section.
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
321 MainStreet
654 MainStreet
987 MainStreet
789 MainStreet
456 MainStreet
123 MainStreet
Competitive Market AnalysisComparable houses on the market
Here you will customize the graphs with data specific to your market
Island Properties
Competitive Market AnalysisComparable houses that failed to sell
Here you will customize the graphs with data specific to your market
Island Properties
Recently Sold
Information on recently sold homes goes on this slide. Replace the photos and data with recently sold houses from your market. Add additional slides as needed.I recommend you add more photos of sold comps
125 Main StreetAny town, Anywhere Zip/Postal Code
List Price Sold Price Time on Market Beds BathsSq Ft
$000,000 $000,000 X Weeks 0 0 0
PHOTO PHOTO HEREHERE
125 Main StreetAny town, Anywhere Zip/Postal Code
PHOTO HERE
PHOTO HERE
List Price Sold Price Time on Market Beds BathsSq Ft
$000,000 $000,000 X Weeks 0 0 0
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Setting the Right Price
The Property Appeals To:
15% Over Market Value
10% Over Market Value
Fair Market Value
75% Of The Market
If The Asking Price Is:
10% Of The Market
30% Of The Market
60% Of The Market
10% Under Market Value
Island Properties
Island Properties
Market Analysis Summary & RecommendationAnticipated Selling Price: $000,000 Recommended Selling Price:$000,000
Recommended Financing Terms Other Recommendations
Purchase Home Protection Plan
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Place your recommended pricing strategy, financing terms and other information here.
Remove the Coldwell Banker Mortgage logo if you do not participate and place it with the proper local logo
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Customize with your name and contact information
THANK YOU FOR THEOPPORTUNITY YOUR
PHOTO
HERE
Island Properties
Robert Lightbourn, R(B) CRB, GRI
Coldwell Banker Island Properties
808-283-4384 cell
808-579-8000 office
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©2014 Coldwell Banker Real Estate LLC.. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with any consumer disclosure laws or regulations.