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Impact of Social Media on Consumer Behavior Presented by : Oshin Shrestha Neha Kayastha

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Consumer behavior influenced by social media in Nepal

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Impact of Social Media on Consumer Behavior

Presented by : Oshin Shrestha Neha Kayastha

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WHAT DO YOU THINK ?

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Two Way communication

Ability to publish, share, follow, discuss and Create

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Consumer Behavior

• The study of individuals, groups, or organizations

and the processes they use to select, secure, use,

and dispose of products, services, experiences

• Ideas to satisfy needs and the impacts that these

processes have on the consumer and society.

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ISSUES TO BE CONSIDERED FOR UNDERSTANDING

CONSUMER BEHAVIOR FOR

MARKETING

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• Consumer’s psychology

• How much a consumer is influenced

• Behavior of Consumer when making

purchase decision

• Limitations on consumer knowledge

• Improving marketing campaigns strategies

to more effectively reach the consumer.

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Mr. A Ms. B

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Mr. A

• Wants to buy a laptop

• Does not do any market research

• Believes salesperson

• Buy laptop blindly

Ms. B

• Wants to buy A dress • Go through internet • Checks Reviews and

Feedback• Decides to Buy the

dress

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Result

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SOCIAL MEDIA INFLUENCE ON CONSUMER BEHAVIOR IN

NEPAL

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Believes in Word of Web

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Online Merchandising

o The variety of products available for sale and the display of those products 

o It stimulates interest and entices customers to make a purchase

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No Barriers on Consumer knowledge

• Distributes great deal of information about a service or

product such as features ,pros and cons

• Information isn’t limited to what a company alone puts out

there, consumer can collect more information with a click

• The consumer can log on to a social media network and can

easily get access to product and service detail

• The more information available, the more likely the

consumer will make the buying choice that fits his or her

needs

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Direct Interaction with Supplier

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HOW COMPANIES CAN CREATE STRONG MEDIA PRESENCE?

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Identify

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Set Marketing Objectives

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Identify Ideal Customers

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Choose Channels and Tactics

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Allocate Budget and Research

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Assign roles

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Here are the top facts you need to know:

• 97% of all consumers search for local businesses online.

• 86% of companies are comfortable marketing with social tools, and only 41% use social tools for communicating with customers.

• 71% of consumers receiving a quick brand response on social media say they would likely recommend that brand to others.

• 78% of small businesses attract new customers through social media.

• 87% of buyers say online content has a major or moderate impact on vendor preference and selection.

•  

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• 54% of B2B marketers plan to increase spending on content marketing in 2014.

• Almost 60% of all social media-referred traffic to B2B websites comes from just three networks: Face book, Twitter and LinkedIn.

• 93% of online research starts with a search engine and 68% of consumers check out companies on social networking sites before buying.

• 43% of U.S. marketers have obtained at least one new customer through LinkedIn.

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• 93% of Marketers use social media for business

• Business are drastically measuring their social media budgets

• Advertising is moving online • Marketing departments are hiring based

on social media thinking

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Conclusion

• Consumer purchasing behavior and decision are

heavily influenced because of social medias

• With the introduction of social networking sites, the

consumers are making wise and satisfied decisions

• Business houses also have the access to targeted

customers

• It has also brought the competition in Nepalese

• market so there is wider product variation

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• The role of social media is increasing• No sooner it will replace paper Ads, TVc &

many more

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