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Consumer behavior influenced by social media in NepalTRANSCRIPT
Impact of Social Media on Consumer Behavior
Presented by : Oshin Shrestha Neha Kayastha
WHAT DO YOU THINK ?
Two Way communication
Ability to publish, share, follow, discuss and Create
Consumer Behavior
• The study of individuals, groups, or organizations
and the processes they use to select, secure, use,
and dispose of products, services, experiences
• Ideas to satisfy needs and the impacts that these
processes have on the consumer and society.
ISSUES TO BE CONSIDERED FOR UNDERSTANDING
CONSUMER BEHAVIOR FOR
MARKETING
• Consumer’s psychology
• How much a consumer is influenced
• Behavior of Consumer when making
purchase decision
• Limitations on consumer knowledge
• Improving marketing campaigns strategies
to more effectively reach the consumer.
Mr. A Ms. B
Mr. A
• Wants to buy a laptop
• Does not do any market research
• Believes salesperson
• Buy laptop blindly
Ms. B
• Wants to buy A dress • Go through internet • Checks Reviews and
Feedback• Decides to Buy the
dress
Result
SOCIAL MEDIA INFLUENCE ON CONSUMER BEHAVIOR IN
NEPAL
Believes in Word of Web
Online Merchandising
o The variety of products available for sale and the display of those products
o It stimulates interest and entices customers to make a purchase
No Barriers on Consumer knowledge
• Distributes great deal of information about a service or
product such as features ,pros and cons
• Information isn’t limited to what a company alone puts out
there, consumer can collect more information with a click
• The consumer can log on to a social media network and can
easily get access to product and service detail
• The more information available, the more likely the
consumer will make the buying choice that fits his or her
needs
Direct Interaction with Supplier
HOW COMPANIES CAN CREATE STRONG MEDIA PRESENCE?
Identify
Set Marketing Objectives
Identify Ideal Customers
Choose Channels and Tactics
Allocate Budget and Research
Assign roles
Here are the top facts you need to know:
• 97% of all consumers search for local businesses online.
• 86% of companies are comfortable marketing with social tools, and only 41% use social tools for communicating with customers.
• 71% of consumers receiving a quick brand response on social media say they would likely recommend that brand to others.
• 78% of small businesses attract new customers through social media.
• 87% of buyers say online content has a major or moderate impact on vendor preference and selection.
•
• 54% of B2B marketers plan to increase spending on content marketing in 2014.
• Almost 60% of all social media-referred traffic to B2B websites comes from just three networks: Face book, Twitter and LinkedIn.
• 93% of online research starts with a search engine and 68% of consumers check out companies on social networking sites before buying.
• 43% of U.S. marketers have obtained at least one new customer through LinkedIn.
• 93% of Marketers use social media for business
• Business are drastically measuring their social media budgets
• Advertising is moving online • Marketing departments are hiring based
on social media thinking
Conclusion
• Consumer purchasing behavior and decision are
heavily influenced because of social medias
• With the introduction of social networking sites, the
consumers are making wise and satisfied decisions
• Business houses also have the access to targeted
customers
• It has also brought the competition in Nepalese
• market so there is wider product variation
• The role of social media is increasing• No sooner it will replace paper Ads, TVc &
many more