presentation marketing
DESCRIPTION
100 Proof Production PresentationTRANSCRIPT
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100
Proof Production
Branding & IMC Final Presentation
MKT 435
Roman Huwel Kaitlin Rakotci Nadège Leguerrier Hannah Mackay JC Dubourg
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BRAND & PRODUCT DESCRIPTION
POSITIONING
Naming
Design & website
pricing
Advertisement & promotion
CONTENT
Segment & target market
Conclusions
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INTRODUCTION
100 Proof Production deals with the two most annoying parts of a party
Set Up
Rentals
Food
Drinks
Alcohol
Clean Up
Cleaning Services
Breakfast
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Perceptual map
Oxford Spirits
Wal-Mart
Kroger The Den
Red Ox
Johnny’s
100 Proof Production Va
riety
of A
lcoh
ol
Convenience
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Positioning statement
100 Proof Production is for busy, social students who want to host a party without worrying about the details. Compared to other off-campus businesses, 100 Proof Production is more reliable, less expensive, and allows the host to have the party they want to have.
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Who is 100proofproduction ?
Zodiac sign: Capricorn
Hometown: Miami (Florida)
Name: N. Joy Pardey
Birthday: 01/01/1986
Occupation: Student / Life of
the party
Hobbies: Throwing parties / mixing drinks
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Segment & Target market
21-24 range Miami University off campus students
40% Male / 60% Female
Personality Traits
Social & Outgoing
Busy
Curious
Organized
Reliable
Responsible
Values
Socializing
Throwing parties & celebrating
Satisfying party needs of friends
Showing firends a good time
Being prepared for every situation
Clean house
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DTP
Naming
25 Names 6 Names Focus group
& survey TWO NAME
The Party Guys
One Stop Party Shop
My Party Planner
Plan My Party AlloParty PartyMobile
CallMyParty RunMyParty
PartySolver
1-513-To-Party
SetUp-CleanUp
PartyBooster PartySteroids
BeerNecessities
PremiereParties
PartyProduction
CheersToYourParty
NotJustAparty.com PartyInTheUSA PartyLikeARockstar
PartyConnection
RockMyParty
LightMyParty 100ProofProduction
100 PROOF
PRODUCTION
DTP
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Naming
100ProofProduction
Party Solver
1-513-TO-PARTY
Party Booster
NotJustAParty.com
DTP
Entails the entire service we offer – Catchy + Implies reliability
We solve the problems that go along with hosting parties
Catchy + Easy to remember – Shows we are local in Oxford
Catchy - Implies that we enhance parties and make them memorable
Easy recall of our website – Implies we help you throw parties above the ordinary (Down To Party) – Catchy + Short Option compared to longer names
Final brand names selected
Why
100ProofProduction
DTP &
? Catchy &Fun
Professional Easy to type
Easy to remember Easy to type
They sum up the overall idea of our services
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DESIGN & LOGO
Focus Group Results
Colors
Hype & Fashionable
We presented 8 different logos for two names
People partying
Readibility People voted for this logo…
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DESIGN & LOGO
Focus Group: 11 people (6W/5M)
6 logos presented votes
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Website
http://www.wix.com/100ProofProduction/100ProofProduction
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Pricing
A la carte
diversity
Designed for student
Easy checkout
« A la carte » services to fit exactly what each students desires
Pick what you want among party supplies, food, drinks, breakfast and cleaning
Total amount / Amount per roomate…
Payments with diffrent debit cards accepted
Convenient and quick Appear cheaper
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Advertising
Printed Ads
Step #1
• Focus on added value of our services leaning on main issues of throwing a party • Trigger interest & curiosity to create a buzz
• Informational ads on our company / services • Website revealed
Step #2
TEASER ADS
REVELATION
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Advertising
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Advertising
WebSite
24/7 Communication PLAYLISTS
PHOTOS & COMMENTS
Sharing Space
• Reaching a wide coverage: cool tool that students can use during EACH parties • Make 100ProofProduction the partner of every good party
• Create a real partyman community For Customer Help developing word of mouth & trust For Us Make our services evolve & develop new ideas
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Advertising
Other Channels
Newspaper THE MIAMI STUDENT
FACEBOOK / TWITTER
Social Networking
• Free standings inserts • Efficient reach: readily available campus-wide
Twitter Link
Facebook link
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Word Of Mouth
Direct Marketing
Post Card with Magnet
Delivering Pong Balls with Pizza and Beer
Sales Promotion
Price Off Deals
Internet and Interactive
Facebook Mobil Deals
promotion
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Sales promotion
Where do we look for promotions? Which promotions do I utilize ?
73% Price Off Deals
45% Miami Memos
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Direct Marke>ng
Visibility
How do we get into the customers home? How do we increase visibility?
92% Eat delivery Pizza at least once a week.
100% used magnets on their refrigerator.
Direct marketing
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Internet & Interac>ve Internet & interactive
Average 20 young adult spends 23 Hours a week on Facebook
“Wall post testimonials”
Facebook Link
MOBILE DEALS
Deal of the day Reach
43% Miami Campus receive the texts
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Concluded imc
100 Proof Production
Secondary Research Focus Group
Survey Focus Group
Idea
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Thanks for your attention
Any questions ?