presentation marketing research
TRANSCRIPT
USE MARKETING RESEARCH
TO RELAUNCH BRAND
QUALITY / INDEPTH
QUANTITY / NUMBERS
KEY CUSTOMER EXPECTATIONS:
o FAIR & TRANSPARENT SERVICES
o INNOVATIVE PRODUCTS
TEST NEW PROPOSALS -
PLACE: DIFFERENT ACCESS CHANNELS;
PRODUCT: EXPANDED PRODUCT RANGE;
PRICE: COMPETITIVE ON PRICE;
PROMOTION: ALTERED PROMOTION MIX.
THANK-YOU!
RECOMMENDATIONS:1.CROWDSOURCING –
INCREASED RESPONSE & DIRECT BRAND ENGAGEMENT.
2.SECONDARY MARKETING RESEARCH – UNCOVER AND ADDRESS GENERAL ISSUES.