presentation master abridged 0812
TRANSCRIPT
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BRAND STRATEGY“A brand for a company is like a reputation for a person. You earn
reputation by trying to do hard things well.”
Jeff Bezos
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BRAND BOOKS AND IDENTITY
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MARKETING“Marketing is too important to be left
to the marketing department.”
David Packard
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WEB, CATALOG & TV
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PRINT & DISPLAY
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DISPLAY DEVELOPMENT
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PR & SPECIAL EVENTS
Footprints Architect
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RETAIL“We said, let’s design this store
around their life experience. We said there’s a bigger idea. Let’s design it around the customer’s life, not the moment when they’re in the store.”
Ron Johnson
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Friend Store Build-out
FRIEND STORE CONCEPTFriend Design Model
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FRIEND STORE EXECUTION
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PRODUCT DESIGN“The urge for good design is the same as the urge to go on living.”
Harry Bertoia
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TREND FORECASTING AND CONCEPT DEVELOPMENT
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Birkis Redesign
DRAWING AND PROTOTYPING
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SPECIFICATION DEVELOPMENT