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TRANSCRIPT
Mayo Business Plan Presentation
April 5th, 2017
Meet The Team
Sarah Wallin Kristen Borowski Chief Executive Officer Chief Operating Officer Chief Marketing Officer Chief Business Development Officer
Matthew Newman Carmella Campisano Chief Information Officer Chief Financial Officer
Why we started...
Who We Are
Noble Pursuit Consulting Services, LLC is a small
start-up consulting firm that helps mid-sized businesses find, source, and execute
efforts in Corporate Social Responsibility (CSR).
Mercer County, NJ
What Is CorporateSocial Responsibility?
Companies can make a difference in many ways:
Hosting a charity walk to raise money
Sourcing materials from local farmers that practice sustainability
Donating a percentage of profits to a nearby school
Consumer expectations are shifting
Future generations demand it
Brand reputation makes a difference
Socially responsible businesses are desired
workplaces
Why CorporateSocial Responsibility?
Return on Investment (ROI)
Problem Businesses…May not know about Corporate Social Responsibility
Need help to make effective decisions and develop strategy
Lack marketing infrastructure to execute projects
We are on a mission to bring the benefits of Corporate Social Responsibility to these businesses
Services
● Initial session FREE● Value of Corporate Social Responsibility
● Survey employees and company $2,000● Analyze strategy, goals, purpose
● Utilize assessment results to generate best non-profit matches
Rates Services
$2,000
● Plan 3 meetings between business and non-profit partner
○ Get to know each other○ Develop strategic direction○ Determine timetable and distribution plan
● Carry out Corporate Social Responsibility publicity efforts through a series of add-on options:
○ Slogan & naming○ Logo design○ Product packaging○ Video production
○ Social Media○ Event planning○ Website○ Email
$1,500
Range $500-$3,000
Services Rates
Client Case Study
About Small World Coffee
Location: Princeton, NJ
Industry: Food & Beverage
Established 1993
▪ Small World Coffee has two locations in Princeton
▪ They serve high quality coffee to their customers
About ArtWorks
Location: Trenton, NJ
Industry: Art non-profit
Established 1988
▪ Downtown visual arts center▪ Offer workshops and events to make art an
accessible experience for everyone
NP Match:Small World Coffee and Artworks
Common Grounds:
Community valuesPassion for art
Complementary resources
● Inform the client and relevant employees within company on options and CSR efforts for the company
● Survey of employees● Outline strengths and weak points within Small
World Coffee● Timeline of the project● Determine strategic direction
● Match: Artworks
Sample
● Set up three facilitation dates between Artworks and Small World Coffee.
● Event Planning
Sample
Sample
Market
Market Analysis
Mid-sized businesses in the food & beverage industry are the ideal target market for 3 reasons:
Established in the community
No existing in-house marketing teams
Financial stability to invest
Where We Are
Trenton, NJ
Greater Princeton Area
2,139 businesses in the food and beverage industry in the area
Mercer County, NJ
Prospective Clients
Restaurants & Eateries
● Small World Coffee● Brick Farm Market● Brick Farm Tavern● Halo Farms● Purple Cow Ice Cream
Beverage Production
● River Horse Brewing Company● Sourland Mountain Spirits● Troon Brewing Company
How We Reach our Market
For-Profits:
Existing Connections, Networking
Non-Profits:
Annual Non-Profit Networking Event
Pitch: Warm-Calling
Relationships → Recurring clients
Competition We have identified 21 marketing consulting firms in Mercer County and 314 in NJ
-Reference USA
Examples of competition:Maya Marketing -- managed commercial real estate assetsNortheast Communications Group -- marketing technologiesLocation Traffic -- Internet marketingKompass -- data services and marketing
None specialize in Corporate Social Responsibility efforts although it is a
growing trend!
Differentiation Understanding that integrating Corporate Social Responsibility into a company’s story is invaluable
We connect clients with nonprofit organizations that can form lasting CSR relationships
We are the generation that wants Corporate Social Responsibility and have a stake in the future it can help create
Departments and Personnel
DepartmentsMarketing &
Public RelationsChief Marketing
Officer
Information Technology
Chief Information Officer
Client Services & Business
DevelopmentChief Operating
Officer
FinanceChief Financial Officer
Business Potential
In-House MatchmakingSoftware
Client Survey Noble Pursuit Database
▪ Helps understand the client
▪ Quantify answers to the survey
▪ Keep track of data over time by putting
it in a database
In-House MatchmakingSoftware
Noble Pursuit Database
Artificial Intelligence Analysis
Nonprofit Database
▪ Guidestar offers access to detailed nonprofit info
▪ AI will be built with Python library called TensorFlow
▪ Our software will learn based on data we train it with
▪ Change from IBM Watson
1. Cut costs2. Custom solution offers flexibility
In-House MatchmakingSoftware
Artificial Intelligence Analysis Match
▪ Experts recommend 10 data points per input▪ Minimum of 90 manual matches for peak functionality
Client Inputs Nonprofit Inputs Output
1. Industry2. Values3. Size of Company4. Total Revenue5. Past CSR Efforts
1. Mission Statement2. Zipcode3. Total Revenue4. Programs & Crawled
Website Content
Percentage Fit Match
Timeline
Phase III:Expansion Plan
Surrounding tri-state area
Adapt to new marketSoftware Expansion
Phase I:Start up
Mercer County
Establish BusinessClient RelationsSoftware Development
Phase II:Local Growth
Surrounding New Jersey
Refine add-onsIncrease Clients
Finances
Startup List of Expenses
Projected Income For Three Years
Break-EvenAnalysis
““Companies can do more than just make money,
they can serve others.”
- Mark Benioff, Salesforce CEO
We believe in the power of businesses looking to
do good and we look forward to helping
others to pursue this noble cause.
