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Presentation Objectives Deliver a targeted presentation to outline our vision in retail. Demonstrate industry understanding. Discuss key challenges and the answers that Microsoft Dynamics can provide. Introduce the all-up Microsoft value proposition in retail. Establish a framework for open discussion of prospects specific issues. Set the stage for presenting Microsoft Dynamics AX and/or NAV solutions. NOTE: You may want to customize the text and speaker notes in this presentation to better suit your specific audience. Extra slide templates are provided at the end of this deck for you to use when adding country- specific customer evidence or other content. Microsoft SSPs: you are advised to stay within the length and outline of this presentation, and to follow Microsoft brand and legal guidelines.

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Using This Presentation The intended audience for this deck is the business decision maker (BDM); speaker note content supports delivery to this audience. The deck should be presented by Microsoft employees or retail-focused partners. Speaker notes/annotations contain commentary, background information, and actual content notes. Please review the notes for each slide before presenting. The speaker notes section should NOT be used as a script. IF you decide to make a copy of this deck available to people outside of Microsoft, be sure to remove speaker notes first. Hyperlinks to referenced materials, case studies, white papers, etc. may be contained in the respective annotations/speaker notes for each slide. All items in bold in the speaker notes should be considered instructions and commentary, not actual annotations or notes. The graphics in this deck use this color palette:

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Install Segoe Fonts This presentation uses the Microsoft corporate fonts Segoe and Segoe Semibold. If you need to install Segoe fonts onto your computer, go to: https://mediabank.partners.extranet.microsoft.com/Main.asp In the Media Database tree, lower left, select Active/Microsoft Brand/Microsoft Business Identity/Fonts/Segoe, and follow the instructions. Questions? Contact slides@microsoft.comslides@microsoft.com

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Connected Experiences for Retail with Microsoft Dynamics Name Siju Narayan TitleRetail Industry Lead Company Microsoft India

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Agenda The Evolving Retail Environment Consumer Trends Retailer Responses Connected Experiences for Retail Connected People Connected Insight Connected Customer Relationships Microsoft Dynamics in Retail: The Way Forward 5

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The Evolving Retail Environment

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Shopping Patterns 7 Discountersvs. Specialty Retailers Sales and Discounts vs. Full Price House Brands vs. National Brands Buy One Get One Free! Buy One Get One Free!

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The Digital Lifestyle 8 Shopping On the Go Social Networks At-Home Shopping In-Store Shopping Online Research Shopping by Phone

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Time Pressures Convenience applies to the total shopping experience 24/7 Multi-channel Personalized Interesting Consistent High-touch Self-serve Available product Satisfactory price

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Environmental and Social Responsibility Working conditions Green products Green production Energy conservation Recycling and disposal Air and water quality Concerned Consumers Consider when buying Influence choice for some Those willing to spend more present attractive demographics

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Customer relationship agent philosophy Proactive retailing Enhanced customer loyalty Brand differentiation Customer-driven operations Premium shopping experience, anywhere/anytime, multi-channel Personalized, convenient, efficient, consistent engagement Continuous refinement based on deep insight Enabled by a single, unified view of the customer People, processes, and systems optimized around the customer Retailer Responses Retailer Responses Customer-Centricity

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Connected Experiences for Retail Connected Experiences for Retail Flexible Retail Applications That Embrace Change

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FRONTLINE PEOPLE The face of your business Drive customer satisfaction Influence share of wallet CONNECTED FRONTLINE PEOPLE Transform stand-alone transactions into customer relationships TECHNOLOGY REQUIREMENTS Unified customer view Familiar, easy-to-use interfaces Real-time availability Role-centered access Integrated CRM, ERP, and financial systems Connected People Customer Relationship Managers DataData Systems Systems PeoplePeople Customer Connections

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Connected SALESPERSON SUPPLIER MANAGER Connected People Driving Connected Experiences for Retail CUSTOMER

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Connected Insight Building Customer-driven, Proactive Business Processes Managing change requires insight End-to-end view Integrated Flexible Customer-driven Proactive CHANGE IS THE CONSTANT Continuous fine-tuning of business processes Continuous adaptation to changing conditions MANAGING CHANGE REQUIRES INSIGHT Continuous fine-tuning of business processes Continuous adaptation to changing conditions TECHNOLOGY REQUIREMENTS Integrated systems Flexible systems Customer-driven business processes Proactive retailing ERP Store CRM

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Connected Customer Relationships The Importance of a Web /Multi-channel Presence Online and web-influenced shopping (researching products and services online and purchasing them either online or offline) will account for roughly 53% of total US retail sales in 2014, up from 42% in 2009. Sucharita Mulpuru, Peter Hult,US Online Retail Forecast, 2009 To 2014, Forrester Research, Inc., March 5, 2010

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Connected Customer Relationships Differentiate Your Brand & Build Loyalty PERVASIVE DIGITAL TECHNOLOGY Enables information gathering and shopping anytime, anywhere: store, Web, phone TECHNOLOGY REQUIREMENTS Web presence to support online pre-purchase investigation Social networking awareness Multi-channel presence being open for business wherever customers want to shop Increased Customer Loyalty DifferentiatedBrands Connected Shopping Experience Connected Customer Relationships

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The Way Forward 18 Consumers now wield the power within the shopping dynamic. 2010s IT strategy must be focused on delivering three things: nimble and responsive applications tailored to enhance the shopping experience; availability of information, especially about the shopper, to create a compelling brand; and transparency so all aspects of the organization can align on delivering a differentiated and profitable shopping experience. Michael Griswold, Retail 2010 IT Budgets: Mount Everest, Death Valley, or Somewhere in Between?, Retail Strategies, November 2009, page 2, AMR Research, Inc. (Recently acquired by Gartner, Inc.)

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Microsoft End-to-End Retail Solution Sales to Supply Supply Chain Demand Chain Corporate Manufacturers Consumer Warehouse Store Distribution Center Connected People | Connected Insight | Connected Customer Relationships

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The POS 20

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Configuration 21

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Creating Stores 22

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Customer Loyalty 23

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Item Setup 24

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Customer Relationship Agent Philosophy Customer- driven Operations Proactive Retailing Brand Differentiation Enhanced Customer Loyalty Connected Experiences for Retail with Microsoft Dynamics

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For more information about Microsoft Dynamics please visit: U.S./Canada toll-free (888) 477-7989| Worldwide (1) (701) 281-6500 U.S./Canada toll-free (888) 477-7989| Worldwide (1) (701) 281-6500 www.microsoft.com/dynamics www.microsoft.com/dynamics www.microsoft.com/dynamics https://community.dynamics.com/blogs/theedge/default.aspx Q&AQ&AQ&AQ&A

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2010 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS PRESENTATION..