Independant classical Swiss Watch brand since 1898

Presentation of Auguste Reymond brand

Independant classical Swiss Watch brand since 1898

Content

• Historical background

• Collection

• Markets

• Marketing

• Ambition for the future

• Key Points

Independant classical Swiss Watch brand since 1898

1898 - Historical background

Mr Auguste Reymond, a young enthusiastic watchmaker, created his company 1898 in the mountains of the watch valley in Switzerland.

1919 Mr. Reymond and his daughter Lucie

Mr Auguste Reymond built his factory building already in 1902 in Tramelan Rue du Midi 9 to enlarge the manufacturing of his watches.

1910 Postcard of Tramelan with the manufacture Auguste Reymond

Independant classical Swiss Watch brand since 1898

1926 - Historical background

Auguste Reymond created a movement factory in ‘Les Bioux’ in the Vallé de Joux in 1906 and in 1926 he purchased the movement factory UNITAS Watch Co in Tramelan.

Auguste Reymond ad with UNITAS movement company

Independant classical Swiss Watch brand since 1898

1928 - Historical background

Auguste Reymond produced 1928 the first:

• water-resistant watches

• shock resistant watches

• jewellery watches

• chronograph watches with strap

• vraious automatic watches

• certified chronometer watches

• moon phase watches

Independant classical Swiss Watch brand since 1898

1965 - Historical background

Auguste Reymond company is the biggest employer in Tramelan. Over 150 people are working at Auguste Reymond manufacture.

Independant classical Swiss Watch brand since 1898

2012 - Historical background

Today, own industrial building with 7 people staff. Almost all pieces are assembled in-house by our watchmakers.

1952 Nitella manufacture

2012 Nitella manufacture (north) 2012 Nitella watchmakers atelier 2012 Nitella manufacture (south)

Independant classical Swiss Watch brand since 1898

Collection

Jazz Age Prestigious classic collection with mobile lugs, curved sapphire crystal, coin marking on case side, simple and complicated mechanical movements Price range 3 hands: CHF 950 – 990.- Maximal price: CHF 4750.-

M-612S751-56u Jazz Age Chrono moon phase CHF 4’760.-

Independant classical Swiss Watch brand since 1898

Collection

Cotton Club Classic collection with variations on the movements, sapphire crystal, bezel with 2 curves, simple and complicated mechanical movements Price range 3 hands: CHF 900 – 950.- Maximal price: CHF 5700.-

M-6 9R163-56r Cotton Club GMT / big date CHF 1750.-

Independant classical Swiss Watch brand since 1898

Collection

Charleston Gent/Lady A & Q The well sold shape case in Gent and Lady size, rectangular sapphire crystal, automatic and quartz movements. Price range 3 hands A: CHF 850 – 900.- Price range 3 hands Q: CHF 530 – 580.- Maximal price: CHF 1150.-

M-4 9B170-46 Charleston CHF 1150.-

Independant classical Swiss Watch brand since 1898

Collection

Diva Q The top sold, rectangular lady collection, sapphire crystal, quartz movement. Price range 3 hands: CHF 480 – 760.- Maximal price: CHF 960.-

M-618B900-56 Diva Q CHF 640.-

Independant classical Swiss Watch brand since 1898

Collection

Dixieland The tonneau shaped case, curved sapphire crystal, automatic movement. Price range 3 hands: CHF 900 – 950.- Maximal price: CHF 1200.-

M-6 9B230-56 Dixieland CHF 900.-

Independant classical Swiss Watch brand since 1898

Collection

Elegance Round case, sapphire crystal, automatic movement Price range 3 hands: CHF 700-750.- Maximal price: CHF 1000.-

M-4 9B600-57 Elegance CHF 750.-

Independant classical Swiss Watch brand since 1898

Collection

Magellan (NOVELTY 2012) Round sporty titanium case, sapphire crystal, automatic movement Price range 3 hands: CHF 1150-1200.- Maximal price: CHF 1200.-

M-8 9B700-20 Magellan CHF 1150.-

Independant classical Swiss Watch brand since 1898

Markets

Auguste Reymond is present in various markets but actually cleaning the customer structure to build a professional structure with one agent per country and a long term partnership.

Main market are Russia, followed by Ukraine, Swiss Market, Germany, Oman, Australia.

The ARSA braille and low vision watches represent a small niche but are sold in all European countries and USA, Great Britain, Japan, Canada, Australia.

Independant classical Swiss Watch brand since 1898

Marketing

The company was loosing money the last 4 years of the watch crisis but is now on the way to the turnaround. Marketing budget, for the moment, must be the contribution of an engaged partner in a country.

The brand contributes with catalogues and displays and Facebook news and PR files.

The number of fans on the Facebook site shows the interest in the classical Swiss brand.

Independant classical Swiss Watch brand since 1898

Marketing An overview of the watch brands on Facebook (31.5.2012).

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Independant classical Swiss Watch brand since 1898

Marketing Layout of historical watch advertisement.

1936

1949 1950

Independant classical Swiss Watch brand since 1898

Marketing

Layout of an actual watch advertisement.

Independant classical Swiss Watch brand since 1898

Marketing

Actual window presentation

Independant classical Swiss Watch brand since 1898

Ambition for the future 2012 We do our homework to improve many small and big points, get investments, increase stock and rise turnover, open 3 markets and get in touch with some potential markets

2013 Some new products, new internet site, new customer catalogue, probably new display, consolidate existing markets, market visits, keep contact for potential markets, open 2 markets, increase turnover in each country

2014 Breakthrough. Finished development process. All existing markets will have a good POS structure, start with marketing to push sales in markets, open 1 new market, reach turnover > 5 mio CHF

Independant classical Swiss Watch brand since 1898

Ambitions for the future

Auguste Reymond should be or become THE independent Swiss brand for classical watches in the middle price range of 500-3’000 CHF. The private owned brand will be loyal for many years with it’s supporting stakeholders.

For the Agents, Auguste Reymond should be a good alternative to other brands from big groups and generate starting the 3rd year, an interesting turnover with a high margin and a motivated team.

For the Retailer, Auguste Reymond will be one of the rare independent watch brands that offers good alternatives to the strong dependence from the big groups. While the turnover will not be huge in the beginning, the potential after some years' and the motivation of the team is huge.

Independant classical Swiss Watch brand since 1898

Key Points

• Small independent, private owned company • Own industrial building, In-house watch assembly • Un-interrupted history since 1898 • Mvt Unitas was once within the company • Direct, open-ear and friendly communication • Possible to adapt collection to market needs • No group pressure, no minimal orders • Huge sales grow potential • Good brand awareness in Russia • Real and long term partnership to develop a country, no dictatorship • No intention to open affiliates or own retail • Higher margin, low investment

Independant classical Swiss Watch brand since 1898

The good alternative Swiss watch brand for the middle price range between CHF 500-3’000.-

Thanks for your support, we need you and we honour your support.

M-69B097-56a Ragtime CHF 750.-