VAMSI KRISHAN

PGDM 2/1546

1 987654 102 3

COMMUNICATION & STRATERGY

1 BRAND

LENOVO THE NUMBER 1 GLOBAL PC Maker

STILL STRUGGLING TO UNLOCK IT`s BRAND!!!

432 87651 9 10

MARKET SURVEY:

The BRAND Has come across Large Business but they need new consideration to makeThe Master brand Globally Renowned.

NOW WHAT

4 103 87651 HOW TOMOVE AHEAD ?

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Crystalline Brand Positionng. Lenovo still in midst of Global Customer Segmentation exercise And Series Of INTERNAL & EXTERNAL Stakeholders interviews to Define Brand DNA.

Vice President himself would be involved in giving Brand Personality, Photography Guidelines and evenSocial Media to the maximum extent.

2 3 4 87651 ENTRY INTO HIGHER SEGMENTS

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Great Focus on mobiles. Hook People Via Emotional Attributes. Improving Engineering Quality than all others.

42 3 5 8761 9 10 KEYCHALLENGES

Lots of Similarities between Products by all Competitors.How To Stand Alone in Market among 100`s Of Brands.Specific Product range to avoid things gettingCluttered.

42 3 6 8751 NEXT STEPS 9 10

Making Brand popular like in china where there are More Lenovo Stores than Police stations.

Making Lenovo Global Marketing Hub In INDIA & Other Populated Countries.

Attaching People By making Difference with Service.

THANKYOU