presentation of business plan french coffee-house in prague "marionette"
TRANSCRIPT
MARIONETTEF R E N C H C O F F E E - H O U S E I N P R A G U E
L I U D M I L A S I E E D I N A , A N A S TA S I A M I T Y U R I N A , I Z A B E L L A H R Y T S AY E N KO, A N A S TA S I A S H E M S H U R , N I K I TA D E TO C H E N KO
E N T R E P R E N E U R S H I P ( Š AV Š - W S 2 0 17 / 20 1 8 )
OUR IDEA
OUR MISSION AND GOALS
Satisfy the need of people in an inexpensive coffee shop, providing standardly high quality products and a distinctively pleasant atmosphere.
Open one cafe in Prague
To popularize the cheap but high-quality level of institutions expanding the network
Change the market situation by changing the paradigm of consumption of this type of goods and services
FACTORS OF SUCCESS
MIDDLE CLASS
FRANCHISINGROBOTS
ClientsWorkersManagement
Board of Directors
Managers
Clients
Suppliers
Outsourcing services
BUSINESS MODEL
FACTORS OF SELECTION OF PLACE
TOURISM / INCORRECTLY DEAR AREA
AREA OF REAL LIFE
AND ITS CONCENTRATIONS
STYLE
THE ALGORITHM WORKS CAFE
MENUFOOD DRINKS
DESCRIPTION OF THE COMPETITIVE SITUATION
INSTITUTIONSOF FOOD
CAFE OF ANOTHER PRICE CATEGORY
CAFE OF THE SAME PRICE CATEGORY
•22 OTHER
CAFES ANDRESTAURANTS
STARBUCKS
COSTA COFFEE
• CAFE LEVEL
WAYS OF PROMOTINGTHE COMPANY
INTERNET
WEB-SITE
SOCIAL NETWORKS
PRINT ADVERTISING
PRINTING SHEETS, FLUIDS, BROCHURES, BOOKLETS, BILBORDS
PROMOTION
INDICATIONS, MASTER CLASSES, READINGS
INITIAL INVESTMENT
Member 1, 236,400 CZK
Member 2, 236,400 CZK
Member 3, 236,400 CZK
Member 4, 236,400 CZK
Member 5, 236,400 CZK
Notary, 4500 Fee to the bank, 500
Court fee for entry in the Commercial
Register, 6000
Furniture, 510500
Technical equipment
(coffee maker, fridge,
...), 435000
Other equipment (dishes, ...),
29500
Software, 17182 Initial
inventory, 155640
Website creation,
10000
Creation of logo and beverage
cards, 12000
SALES FORECAST
0
100000
200000
300000
400000
500000
600000
700000
0 5 10 15 20 25 30
Revenues from sale of own products
≈ 600 PCs/day
EXPECTED PROFIT AND PAYBACK PERIOD
-1400000
-1200000
-1000000
-800000
-600000
-400000
-200000
0
200000
1 2 3 4 5 6 7 8 9 10 11 12 13
106 THOUSANDS
THANK YOU FOR YOUR ATTENTION